What is SEO? What are the benefits of SEO? Perhaps this is the question that many people ask when hearing about this service. The current business in addition to the traditional way, using the internet to promote products is also an effective marketing plan. SEO is a branch of Internet Marketing. The following article will talk about SEO concept and overview of this service.
What is SEO?
SEO stands for Search Engine Optimization – Search engine optimization, the method of optimizing everything related to the website. Make your website more friendly to the Google search engine – the most used search engine today. Thereby increasing the ranking that appears when users search, the ability to sell is also enhanced.
You may be interested: What is Google Display Network?
Common SEO forms
Like other professions, SEO also has different forms of implementation.
whitehat SEO
Why is SEO so important for every website? The official SEO method, meets the requirements and follows Google’s guidelines. The main job of white hat SEO is to create high-quality content that meets the needs of searchers. When following this path, keywords and websites will take a long time to reach the top, but are stable and maintained for a long time.
blackhat SEO
This is the exact opposite of white hat seo. Black hat seo’s job is to use many different ways, not complying with Google’s guidelines and algorithms. The index is always higher than the level specified by the algorithm to easily make keywords to the top. However, if detected by the Google algorithm, the site will be punished and it will be difficult to get back to the top.
gray hat SEO
As the name suggests, this method is a combination of the two above. It is based on the law, finding loopholes and circumventing the law. Gray hat SEO helps the website to top quickly and stably. What’s more, Google’s penalty rate is also lower than black hat SEO. However, only lower, so there is still a chance of being touched.
SEO content
onpage SEO
Optimize everything on your site. Including: optimizing website content, images, videos, editing code, UI / UX, improving website speed, … This is a long process, it is necessary to optimize every detail from Heading, Title, … Each SEOer has its own optimization style, so there are no standards for onpage SEO.
offpage SEO
The main job of off-page SEO is to optimize, enhance the appearance of the website anywhere. Includes:
- Build backlinks
- Build satellite websites.
- Social networking system
- PR activities on press sites,..
Effective SEO support tools
What is SEO software? You can’t search and statistics on your own or your competitors’ websites. Google has a lot of tools to help retrieve website metrics, take advantage of them to save time!
Google Webmaster Tools(Search Console)
This is a free SEO support tool provided by Google. Webmaster Tools has the ability to statistics, track the activity of both onpage and offpage. Moreover, it also provides website administrators with website parameters and violation notices and warnings from Google. Simple interface, easy to manipulate, intuitive data helps users to evaluate the overall website traffic per day, week, and month.
Google Analytics
Also a tool provided by Google to analyze the website you own. You can easily view and print detailed statistics for each item such as: overview, visits, user trends, countries, most visited pages, traffic sources, etc. them in the SEO process.
Ahref Tools
This is a 3rd party analysis tool, Ahrefs is a powerful tool to support SEO especially Offpage. Ahref can analyze the website in a fairly general and detailed manner such as: Backlink, anchor text, Referral domain, traffic, keyword research… and many other issues. Not only that, you can also analyze the competition to find the right direction for you. However, to get these knowing experiences, you need to pay a fee. But for SEO to be effective, paying fees shouldn’t be a problem, right?
Keyword Research – Keyword Planner
Also a support tool from Google, Keyword Planner helps us analyze and search for keywords. Add related keywords, synonyms to the content to avoid duplication. To be able to use it, you need to create a Google Ads account.
KeywordTools
This is a pretty popular quality keyword research tool today. KeywordTools helps you find related keywords that users often search for, plus other information such as: Search Volume (number of searches per month), competition level, etc. With this tool, you pay $69 per month for the basic plan.
Benefits of SEO in business
Currently, the internet offers extremely effective business possibilities for any industry. Customers can approach, review the goods and decide to buy online or in person.
If your website is a store or stall at a market or supermarket. Then SEO helps your store appear in the best locations, most accessible to customers. Appearing on the first page of Google search results helps increase the rate of customers clicking and buying products.
It would be a pity if you invested in a beautiful website but no one came to feel it. SEO helps optimize the website in the most perfect, accessible and customer-friendly way.
How long does SEO take? Is SEO expensive?
What is SEO in marketing? Compared to the cost of advertising on television, radio, and newspapers, the cost of SEO is not expensive. Moreover, if you choose a reputable SEO address, your website’s ranking will be maintained stably. SEO time to the top keywords depends on many factors: difficulty, competition, … so to get accurate information, you can contact VIO Company’s SEO service for the best advice.< /span>
SEO price of each keyword is similar to SEO time, it depends on many factors. Difficult, highly competitive keywords such as keywords in the field of: fashion, dentistry, beauty, health, … the cost will be higher than other keywords.
Current SEO trends
Google’s algorithms are constantly updating and getting smarter. The SEO trend that has never been outdated until now is to focus on quality. Quality here is the quality of the website, including images, videos, content, speed, …. Page content must be unique, not copied from other websites. Thus, it is considered a quality website, and it is easier to consider the top of Google.
Reputable and professional SEO service at Vio Company
A company specializing in providing effective and professional Online Marketing services. When using the all-inclusive services at VIO Company, you can completely believes in effective advertising strategies such as: SEO, running Google Ads, Facebook ads, standard SEO website design, fanpage management, image design, etc. to a continuous and growing customer base. Especially, the system of experienced SEO staff helps related keywords to the top 10 of Google while maintaining long-term results without having to spend any more advertising costs.
Please contact us for advice and support as soon as possible!
Contact Information
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