Services email marketing l< strong>what? In the current era of technology development, the Internet is no longer strange to everyone, every country in the world. Through the Internet, companies and businesses use it as an effective marketing tool. From the form of Facebook marketing which means promoting products with Facebook, large businesses gradually switched to Email marketing. Typically, big companies like Tiki, Lazada, … have been effectively implementing this type of strategic marketing.
What does email marketing mean?
Email What is marketing? Email marketing simply means that email helps to promote products through the Email that consumers send to businesses during their purchase. To deploy Email marketing in the most effective way, businesses will find ways to exploit customers’ emails through the processes of consulting, buying and selling, taking care of customers, etc. With the outstanding development of the public platform. With information technology as well as the popularity of Email, it is extremely important to quickly exploit this potential customer source. If there is a delay in reaching them, the possibility of being surpassed by competitors is very high.
Learn more: What is Entity?
Email marketing optimization
Email marketing services? In parallel with Email marketing, businesses also have other types of marketing such as Google marketing, Facebook marketing, … However, marketing through big companies like Google, Facebook is quite expensive and creates many other problems. For example, Google often changes the algorithm, causing websites to lose keyword rankings, or Facebook regularly updates, making it difficult for articles to reach customers. However, Email is rarely changed in terms of technology algorithms, which leads to marketing through this tool having long-term and sustainable value in terms of time as well as the stability it brings to users. .
Email marketing benefits
Email marketing is a powerful tool for capturing consumer needs. Here are the benefits it brings
- Collect customer information
There is no doubt that customer information is paramount in business. Knowing as much information about customers will help businesses easily access and market their products to consumers. Above all, businesses do not want to sell to customers only once. They always want consumers to remember their products first when it comes to them. Of course, the more loyal customers a business has, the higher their chances of success will be and their brand will also be elevated to new heights.
- Effective product promotion
When a business has a new product or promotions, quickly communicating to customers is a top priority. Email marketing is a tool that ensures the fastest and most effective notification to customers. Only an email notification will give customers the opportunity to access products with preferential prices and the most attractive promotions from businesses.
- Sell multiple products to the same customer
Not every customer wants to buy just one product. They always want to buy a lot of products or even buy a product many times, you can refer to it email marketing template . Email marketing provides customers with many purchasing options based on their preferences and even email marketing is a tool to connect customers with each other. Since then, customers themselves are also the source of creating more customers for sales businesses.
Email marketing steps
How to create email marketing? There are many ways of Email marketing depending on the creativity of each person. Here are 2 ways email marketing guidelines the most basic
Option 1: Set email collection form on website/blog
If you already have a website or blog, just put the email collection form in the middle or bottom of the website. In these positions, customers will fill out the form attached to the email. From the emails sent by customers, businesses will filter them based on different criteria, thereby making their own appropriate business strategies.
Option 2: Create an email collection form through Facebook marketing
For businesses that do not yet own a website, they can use Facebook marketing to create forms to collect emails from customers or use email marketing software full crack. Which way is especially suitable for small and medium businesses when they first set foot in business.
Is Email Marketing Spam Email?
Today, many people mistakenly think Email marketing is Spam email (spam). So is Email marketing always spam?
Actually Email marketing and Spam email are both promoting products sent to customers’ emails.
But email marketing and Spam email have the following differences
| Email marketing | Spam email |
| Customers know about your business before and voluntarily provided their email through the registration form. | Customers do not know the business, the business knows the customer’s email through scanning information on the ad pages errands |
| Businesses send emails to customers according to a regular customer care schedule or when there is a new promotion | Emails are sent irregularly, often resulting in email terror (too many incoming emails). ) |
| Not only for commercial purposes, but also for attached values | For commercial purposes |
Best top email marketing design tools
Mailchimp: Mailchimp tool integrates many applications as well as websites, trusted by many individuals or famous businesses. If common email providers like gmail, outlook,… have the feature for an individual to send mail to only a few other individuals at the same time instead of sending the entire list, then Mailchimp can improve. that feature. Mailchimp approves a large number of messages, unlimited emails in one send, interesting analysis of successful mail transfers as well as email open rates, thereby helping senders understand the tracking status of the business.
ActiveCampaign: one of the marketing support services, a tool to set up an automatic email sequence. ActiveCampaign has many different functions, diverse interface displays both the number of emails, the direction of increasing / decreasing emails. Based on the needs of customers to visit the website, the habit of clicking on links, opening emails of customers, ActiveCampaign can perform the function of classifying and grouping customers.
In addition to the two tools above, there are other tools to support Email marketing design such as ConverKit or GetResponse. Depending on the purpose and marketing strategy, businesses will have appropriate options.
But no matter which option you choose, Email marketing still gives businesses an advantage in the campaign to promote their products to consumers. Understanding each marketing product as well as capturing the tastes of consumers will be a prerequisite for the individual success of the marketing process as well as the overall success of the business strategy.
You already know what email marketing is, right? Also can learn more about total marketing service with a pair of Vio Company’s Marketing staffs ready to support you in your martketing campaign, helping you bring in effective sales, reach the right customers potential customers according to the initially planned marketing strategy.
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