Anchor text for skilled professional SEOers, it is not strange, but for those who are new to the profession, they should learn and learn. more about the concept as well as the types of anchors available. The relevant information in today’s article will help the job optimize tool search Your SEO will take a big leap forward!
A quick look at anchor text and anchor links
What is anchor text?
Anchor text is equivalent to other names like linklabel, link text, even link title. In Vietnamese, we temporarily translate as anchor text. Specifically, it is a piece of text, a title sentence or a phrase with links (URLs). These types are highlighted over other text in an article and you can click on it to go to other text or other target points on the same website but also another web page, depending on the purpose of their creator.
A common anchor text used by skilled SEOs is less than 60 characters long, this is also considered a user-friendly length.
What is an anchor link?
What is an anchor link? Anchor link is a type of text link used to point users to an area or an article on a page.
Both anchor text and anchor links have a positive and negative influence on current SEO strategies. If you know how to use anchor text effectively, your website will achieve the desired results such as high click-through rate, continuously increasing ranking position, etc. On the contrary, if you use it excessively, you will be penalized by Google. heavy. So how to know the optimal way without exceeding the allowable limit?. First, we need to understand the types of anchor text and their working principles.
See also: What is Yoast seo premium? Effective SEO optimization tool 2020
Common types of anchor text
Anchor text branded anchors
Using the company’s brand name or product name to make brand is a in safe and effective ways to create links. Or you can use the company name itself as a domain name for your website such as VIOcompany with the domain name: http: //vioagency.vn/
Generic anchor text
The most common types of anchor text found in most web pages in the world are: “See more”, “Go here”, “For more information”,… The general anchor text also helps the content of the article to be more vivid.
Anchor text link bare / URL path (NAKED LINK ANCHORS)
In an article, you will accidentally see one or more URL links, and when you click on that link, it will direct you to another target page in the new door, it’s called a naked link. The method is also quite simple, instead of writing a text title for that link, you copy the link, paste it into the article and then assign the link itself to the link tab.
Anchor text image (Image anchors)
Anchor text images is also a good way to assign links but don’t think that Google doesn’t count these anchor links because Google will use the tag. “ALT” for anchor link in an image.
Anchor text brand + keyword (brand + keyword anchor)
By combining brand names with keywords to create anchor text in an article, you can transform and change the ranking process with keywords that have really effective competitive index. Therefore, using brand + keyword anchor will be effective in many aspects of your SEO campaign.
LSI-related anchor text (short for Latent Semantic Indexing)
You should use Google’s suggestion tool or Google Keyword Planner to add multiple secondary keywords related to a main keyword in a certain article, this way also known as primary keyword variation.
Anchor Exact match anchors
<3 >anchor text keyword in the field. Although the effectiveness of exact anchor text is the most effective and best, the risk of being “penalized” for abuse is also the biggest risk if you don’t have the right and detailed link strategy.
How to create anchor text
With the image below, even a novice in the industry you can easily create an anchor text in a new content on the website.
First, you copy and memorize a destination location with a certain HTML address, for example: http://vioagency.vn/meta-description/.
Next, select a piece of text, highlight it and click the link button on the toolbar. A small window will appear below the highlighted text, paste the link in it, then click Apply and you’re done.
How much anchor text density is reasonable?
Anchor text density is not specifically limited by any regulations, so to be on the safe side, you need to do your research. on articles that Google ranks high as well as those that accidentally received a penalty of this powerful search engine. From there, you will make the right decisions. The platforms we have researched and tested can help you!
Bad 70% brand anchor text and anchor text link density?
People often say: “Brand speaks quality”, meaning that the brand has been built from product quality and prestige, so just listen Even the brand is enough to attract customers. Therefore, it is no wonder that these two types of anchors occupy so much.
General anchor text density + image anchor text + no anchor only 10%
Even though it is only a small part, if for each article, you create anchor texts that arouse the curiosity of readers, your website will richer, avoid boring but also very good safety.
LSI density + Anchor text partially matched (12-14%)
This can be said to be necessary and sufficient for Google to understand what your website or content is about, a good foundation for your main keywords and keywords subkey improves and has a faster progression.
Accurate Anchor Text Density (5 – 8%)
As stated above exact anchor text is child It’s a double-edged sword, so don’t be too hasty but be calm, slow but sure. Maybe they bring your website to the top of TOP very quickly with a density of over 30% and when Google is upgraded, immediately your website is dealt a very heavy blow. Always keep a “precautionary” posture for sure!
Why is anchor text important?
As we all know, before the Google Penguin upgrade in 2012, anchor texts used to be at the forefront of helping websites increase rankings. For example, Webmasters can use link titles to improve the results displayed on search engines (search engine results pages (SERPs). However, then, it is these same anchors that cause websites to be severely penalized if abused excessively.
Ref: Design cheap seo standard website
Conclusion
Whether you are a beginner or a veteran Seoer, a deep understanding as well as knowing how to properly and flexibly use the 7 important types of anchor text above will help you there are strategies to use anchor text more wisely, increase efficiency.
After all the information in the article above, the purpose of the above article is to direct the SEO campaign in a positive direction by diversifying the anchor text at the same time. minimized to avoid sophisticated algorithms of Google and other search engines.
If you’re still confused and don’t really understand, learn more at Viocompany okay. Skilled, enthusiastic staff with passion for work will answer your concerns.
VIO CO., LTD
- Address: No. 41 Street No. 12 KDC CityLand Park Hills, Ward 10, Go Vap District, HCMC
- Phone: 0962337790
- Email: info@vioagency.vn
