Before discovering the secret to writing content that touches customers’ emotions, you need to determine the right purpose of content to attract, which is to make the audience read from beginning to end. Although content is not written every day or two, it is the result of many years of experience, touching and feeling of life. However, there is a secret. Here are 8 things Vio has concluded to send you to get content that “touches” customers.

Always put the interests of the reader first.

Content needs the right people, the right time, the right place, the right content to have a place in the customer’s mind. One of the secrets of writing content that touches customers’ emotions is for the sake of customers, writing that puts customers’ interests first.

Before trying to come up with fancy words that are pleasing to you, but think for the sake of the reader, this will help your creativity come up with words and sentences that should Write to attract readers, mix emotions and interest into sentences. Posts that make readers bored, they will remove themselves mercilessly.

Vio recommends that you don’t first think of writing to make money, or writing to attract this or that, but focus on satisfying customers first, other things later, then you will achieve your goal.

Invest heavily in the first lines (title, description, intro)

One of the secrets of writing content that touches the next customer emotion Vio wants to send to you is to write the title.

People content or concept: The title is the beginning of the story, because if the title is not “banh cuon”, people have already abandoned it after a couple of short sentences. This is the first thing that people look at, people feel curious, happy or worried… then people will continue to watch it, if not, they won’t.

12 irresistible, curious headlines you can use when writing:

• How-to format.
• Warning style.
• Listform.
• Funny format
• Mysterious solution type
• Social proof format

• Customer Feedback Format.
• Question format
• Reluctant
• Newsstyle
• Time-sensitive
• Imperative.

The image matches the content and needs to be authentic

With content on facebook, this sometimes also determines whether customers read it or not. Here you need to note: It is not necessary for the image to be too elaborate, the class will lose the authenticity, it is also poor quality, depending on the goals and positioning of each business.

Our advice:

• Image must be related to content.
• Funny image and strengths.
• Beautiful, HD, high-quality photos for businesses with mid- or high-end positioning.
• Real photos are strong points, profile is perfect.

Post layout is also something you should not ignore

Another secret to writing content that touches other customers’ emotions is that the article layout is not clear, coherent, messy, not knowing what is main and what is secondary. confusing the reader, not grasping the point. The attractiveness of the article has also decreased since then. With the current trend of social media, readers love the quick, concise, anything that bothers them, they will automatically reject it immediately.

<3 The article should be divided into several paragraphs for the reader’s fear, even 1 line, 1 sentence, as you please and remember to keep the space between paragraphs.

Be smart short. For example, 30 words describe an idea, 5 words also describe an idea, so you should choose 5 words no matter how good the 30 words are. You can also refer to beautiful, well-composed articles and learn how to write.

Value content

Doing the above tips correctly will surely attract your audience to continue reading. To maintain, of course your content needs to be valuable to the reader.

The value here is specific: useful sharing articles that leave readers feeling happy, sad, angry…. This surely you’ve heard it as much as the unwritten rule.

Study and select effective problems. You need to be able to research. This is one of the most important things on the To-do list of every writer in general and copywriter in particular. Do not stop at mere research, you should cultivate the ability to see and choose problems to develop your article ideas. This is crucial because it is what attracts readers and stops your article or ad.

Vio’s advice is that you should invest in yourself a lot of knowledge first, then write. Or you have to have high-class “editing” and “frying” skills.Without one of these two, you will easily fall apart, difficult to write.

Friendly, intimate tone

One ​​secret to writing content that touches customers’ emotions is to pay attention to the tone of the voice. Except for the user manual, if you want people to read it, you must be friendly and close. The friendliness is appreciated above the humor because one day customers read a lot of articles that are not funny at all but still read them attentively and respectfully, trusting the sharers because they are friendly and close.< /span>

When writing absolutely don’t go back to edit, just let your thoughts flow, then come back to edit and make better content. You can also read friendly blogs, to gradually learn their writing style. You also need to use everyday language, talk like: “hey guys, guys, listen, brothers, what do you think…” This part is very important, you should practice it.

See also:< span style="color: #0000ff;"> How to increase brand awareness

Funny, unique language

Obviously if this were the case, it would be too easy to attract. But if not, don’t push yourself too hard, as I analyzed above, friendly writing is more important. In fact, you can practice your friendly voice while being funny and unique, which will make your readings touch the emotions of your customers. Capturing customer psychology to transform accordingly

Each target audience – Target Audience reading articles must have a distinct voice to attract them. Content creators themselves have to change their voice to adapt. This lies in the direction of thinking and experience accumulated over time plus the quickness of the writer, not just talent. This is one of the reasons why today’s marketing industry is being challenged by many young people. As long as you are patient enough to follow it no matter how difficult it is, take a break but don’t give up.

Keep the tip in mind: Read a lot to make your vocabulary “bloom”.

Break all the rules (Does not apply to SEO articles)

Sometimes articles with misspellings are nice, cute, reverse the ending to the title…. Not following any rules, but very effective.

Be creative, don’t force rules sometimes, don’t let them hold you back.

A little understanding of formats other than text

Content is not just text, it’s also video, images, gif… so if you can improve your design, visuals, editing, even better . It will help you present your content to the audience honestly and vividly.

Summary

Content is one of the first important “gateways” to help you reach customers, reach and entice customers to purchase. indispensable for effective marketing campaigns. Content is very important when the psychological balance of customers’ purchases between two products and services is the same, just a light “touch” like a feather makes that balance tilt in your favor. The secret to writing content that touches customers’ emotions will help you gain your own knowledge and experience in writing in particular and marketing in general.

To read more interesting and valuable articles, please refer to more information at:

VIO Co., Ltd – Total Digital Marketing Solution

Address: No. 41 Street 12 KDC CityLand Park Hills, Ward 10, Go Vap District, HCMC

Phone: 0962337790

Email: info@vioagency.vn