In the past, when thinking about Furniture online marketing solution , marketers often think of running Google Ads and SEO. Advertising to generate leads, quick orders and SEO to increase organic traffic and complement each other. But with the current situation, the above methods do not seem to work. Please refer to the effective solutions 2021 Vio Digital will share below!
A few words about online marketing strategies applied by companies in the past
As mentioned above, running ads like Google ads, youtube ads helps bring in phone numbers and main orders. And SEO helps increase traffic, increase awareness. These two ways work together to help increase prestige and increase brand love to new heights. Thereby helping businesses easily do business.
But now, with the change of buying behavior. Many different factors influence purchasing decisions and user experience. Especially, the fierce competition of the industry. Of many competitors, the above method seems to be ineffective. Your business only “burns money”, money is lost.
Another drawback of Ads is the status of virtual leads. Competitors play badly, so they spend a lot of money on ads but don’t get much.
Application of Content Marketing/ Inbound Marketing to the furniture industry
Inbound Marketing is currently the online marketing solution for the furniture industry pay the most attention to modern marketing trends. This is the smooth application of multiple content marketing channels to support and overcome each other’s weaknesses. This way both helps bring traffic back quickly and brings a steady stream of customers all year round.
Some tactics you can apply like:
– New ad, expanded to capture large customer funnels.
– Remarketing to pull customers, filter potential customers from above file from email Marketing, SMS marketing, marketing automation. span>
– Google’s Search Ads are cost-effective and highly effective.
– Combine and optimize SEO on a variety of topics, around the main keyword. To provide information and increase rank on Google Search.
– The most important part: Optimize on mobile interface. To match the needs of the current online platform and optimize the user experience.
Note :
Of course, when you read the above strategies you will think it is simple, maybe you have already applied it. But the difference we want to talk about here is that you collect files, funnel customers. Then filter the most potential customer file and then apply the right advertising form to optimize Marketing. Combined with that is building a solid content ecosystem to gain a foothold in the industry.
If you are already engaged in the online marketing of furniture, don’t think that going fast, hitting fast, winning fast or winning a lot of money will work, but you need to build strong roots, go on the road. long, focus on completing the two roads. Your investment costs are large, your products and customers also spend large amounts of money to buy. Therefore, online marketing solution for the furniture industry is unique and requires long-term investment.
See more : Content marketing strategies for B2B e-commerce< /p>
Inbound Marketing from Website, Social Media to increase awareness
With high value services like Furniture, customers will not decide to buy immediately. they will consult many different parties. They want to search, consult more, gather information, compare many different parties. To make the most reasonable decision for themselves. Therefore, you need to properly invest in your content on all different platforms and channels. Especially the image part for customers to see and feel, evaluate.
Optimizing Mobile Marketing Platform – An indispensable online marketing solution for the furniture industry
Don’t forget Mobile Marketing if you want your furniture brand to score in the eyes of customers.
According to the latest research data, more than 87% of users own at least one phone, accessing the Internet by phone. Of which, more than 90% use the phone to search for information. The average amount of time using the phone is from 4 to 7 hours per day. Therefore, developing Website, Marketing online or running ads that need to be optimized on Mobile is inevitable.
So how do you know your Website and Marketing activities are optimized for Mobile? Check out the categories below:
– Check it out directly by phone
– Check with Google tools
– Check with Google Search Console
– Check the following required factors: Page load speed, content visibility. How to display ads, canonical tag URL. Optimize Google My Business, Google Map.
Summary
<3 And the furniture industry is following the trend of the times. Vio Digital hope you find the “blue ocean” We hope that the tactics, Online marketing solutions for furniture industry introduced above will help you get on the right track and get the results you want.
If you need advice on Marketing solutions, building and developing Website, contact Vio Digital today for the most suitable solution.
