Why are the same industry, segment, product group, similar in size, … But some companies are successful, others are different. are not? The basic problem lies in being too hasty, not knowing what a sales funnel is has “hit” “First” burns money for advertising, only money is lost. In this era of doing business, it is not possible to “lose money”, if you want to do it, you need to be methodical, understand who you are, understand who your customers are, to become successful. labour. Get success right from the start by learning the concept of Sale Funnel with Vio Digital right below.
What is a Sales Funnel?
Sales Funnel aka Sale Funnel. It is a process or a system used to make sales while building a permanent customer database. With a large number of people visiting your website and other social platforms.
Structure Sales Funnel – Sale Funnel also follows the pattern Familiar AIDA: Awareness, Interest, Desire, Action.
Sales funnel is also used as a term to describe the process of converting leads into customers. Corresponding to the other 4 steps, there are also 4 detailed customer objects. This part Vio will share in detail in the content below.
Build a Sales Funnel as well as build a process to lead, educate, and share business values for customers to turn Target Audiences into Loyal Audiences or Loyal Customers .
By focusing on defining and building the funnel from scratch. Your company will go firmly, the brand will grow strong. There are right strategies to build Brand Equity, Brand Love as well as stable revenue. At each step of the funnel, you also easily collect data on customer behavior. Aim to know exactly what your business can do and entice your target customers.
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Why every business needs a Sales Funnel
Sale Funnel helps businesses identify the right customers
Understanding the sales funnel can help you find gaps in your reach, where customers miss, or you miss, don’t reach.
Once you have this outline in place, it will be easier for you to plan your marketing accordingly.
4 different steps/stages of the sales funnel:
– Awareness – Awareness:
<3 Awareness can also happen through word of mouth marketing which is also a popular way nowadays due to the rise of influencer marketing.
– Interest – Interest:
Consumers consider whether a product or service is useful to them. In the interest stage, consumers are not committed to a purchase and they are not sure if the product matches their needs or wants.
– Desire – Desire, decide:
– Action – Action:
At the bottom of the sales funnel, the customer takes action. That person buys your product or service, officially becoming your customer.
But your work can’t stop here, you need to find a way to retain customers. Turn them into loyal customers, buy products again with other information and values
Sale Funnel helps classify potential customers with the quality QLs that businesses need most
How much you know your customers sales funnel the better your optimization, the easier it is to get close to any revenue.
4 typical customer groups, respectively:
Customers – Visitors: After identifying the target audience. Enterprises will deploy Marketing activities to influence this group of visitors to the Website. Then they will become visitors.
Lead customers – Lead: These customers often visit the website of the business. They love, are interested in products, services, businesses provide.
Qualified Leads – Qualified Leads: These are leads with a high probability of buying. They form a desire, a clear purchase intention, just waiting for the final step to take.
Customers – Customers: These are people who have completed a purchase.
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5 steps to building a sales funnel – Effective Sale Funnel
Step 1: Analyze the behavior of potential customers
Step 2: Get attention
Step 3: Build a landing page
Step 4: Create Email Marketing Campaign
Step 5: Stay connected with customers who have already purchased and potential customers.
The core, most basic thing that a Marketing and Sales person needs to know is understanding Customer Funnel – What is Sale Funnel, then apply it smoothly. This concept will also follow you throughout your career journey and apply in many different jobs. Each step is also a touch point, increasing customer experience – which is being put on the forefront in today’s product and service business.
If you are not clear or have any questions or topics that need to be answered about Sale – Marketing, please comment below the article to be answered by Vio Digital!
