When learning about business, you must have heard of the upsell technique. But knowing technical< This /a> and its good implementation are two completely different concepts. If it is too abusive, it will make customers feel uncomfortable with your ability to serve. So what is an upsell? Why use upsell technique in the business of buying and selling goods? And how to upsell effectively?
Upsell concept
In short, upselling is a technique to help sell a higher-end product, having a greater value than the product that customers want to own.
Take a simple example that is easy to understand: if a customer has a need to use iPhone 11 and you advise customers to know the latest product with higher value is iPhone 12. Convincing customers to buy iPhone 12 is that you have successfully used the upsell technique.
Upsell’s app
This is a very common technique among salespeople or salespeople. When this technique is successfully applied, it not only sells goods but also brings value to buyers. To better understand the application of upsell, please refer to some examples as follows.
Example of a customer who wants to buy an electronic device like an electric grill. They will make the requirements they want and then ask the salesperson for advice. Instead of advising them a product just enough to meet the above needs, you can choose a product with a higher price and better response. The modern features of higher-end products can leave users feeling shaken and convinced. With the ingenuity of the salesperson, it is possible to sell quality products to increase sales.
Another example: at supermarkets, there is often a promotion to buy 2 packs of yogurt and get a free box of yogurt of the same type. This is also an effective how to upsell. Instead of no promotion, customers usually only buy one pack, but if given a box, most customers will choose to buy 2 packs.
The art of upselling
Effective upselling depends on many factors. Offering too many products will make customers confused, overwhelmed, even annoyed. That’s why they say selling is an art. There must be specific tricks and measures so that customers do not feel that you are trying to force them to buy an unsatisfactory product.
How to upsell effectively – free promotion
For higher-priced finished products, giving a small gift also increases the chances of a customer’s purchase. This gift can be a purchase voucher, products such as components, spare parts, …. This small gift not only attracts customers but also makes them feel cared and comfortable when shopping
Mention limited-time promotions
“Today/tomorrow/this week is the last day of the promotion” is a way to hit the psychology of shoppers. Giving an end date on a promotion is far more effective than an open-ended offer. So most stores will often set up limited-time promotions like a effective upsell:
- Flash promotion means short term promotion.
- Implement promotions on important New Year holidays.
- Give gifts to customers who pre-order products.
Consulting comfort
If you want your customers to spend a lot of money on a product or service, make them comfortable first. Do not make offers too quickly, but consider choosing products and services that suit the needs of customers. For example, with an electronic device such as a television, a customer wants to buy a product with a strong internet connection, which can be controlled by a phone with a large screen. In addition to the products they want, you can also advise on other products that better meet the above needs.
Quality website
A quality website not only retains visitors, but can also suggest related products that help increase sales. Currently Vio Company is implementing an on-demand website design program with shocking offers. If you are interested, please contact us immediately for the best advice and support.
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>> See also: Down-selling techniques
