How to increase brand awareness, increase brand love and capture customer’s mind. Is one of the important things that companies are aiming for today. And one of them is how to use Hashtag to increase brand awareness. This approach has really yielded significant results. How have companies and marketers applied it? Let’s find out through the article below!
Why Marketers need to know how to use Hashtags to increase brand awareness?
As social media platforms grow more and more intensely like today. The hashtag is almost an indispensable element in each participant’s post. Hashtag has the following prominent roles:
– They help organize content better.
Specifically, when you are working on a new campaign. For special programs or events, hashtags will help you categorize posts. Relate to that topic better on social media. Instagram’s algorithm invested well in this section from the day it was founded. And Facebook is now starting to give more priority to unique and specific hashtags. Tik tok has important items for trending hashtags.
A specific example of this is applying it to Influencer Marketing. When you work with many KOLs, Influencers at the same time, they will post and include hashtags for marketers to easily control the content.
– Easier to find information, campaign content, filter brand content.
Recently, Vinasoy just launched 4 new flavors for soy milk line . They combine with many KOLs of different groups and fields, diverse in age. In every KOL post, there is a featured hashtag #thomngonhety to filter content. And increase the level of brand recall of the product to customers to use.
Want to know who posted this hashtag, how many people are interested. Just search in the social media search box and manage. Also, the hashtag style is specific to each campaign. Also helps to classify, evaluate, measure against other campaigns.
– They help increase brand coverage, content visibility – an important function that all marketers aim for.
Just a few simple steps, click on that hashtag. You can see most of the hashtag related content. Thereby boosting the popularity of the post.
Hashtag is especially useful for people looking for fresh content. Usually people they haven’t made friends with. They help find people posting on topics similar to yours.
According to an interesting study from Instagram, up to 88% of brand posts include 1 hashtag, 91% of top brands’ posts have 7 or less hashtags . Therefore, when applying how to use hashtags to increase brand recognition, you should pay attention to this part!
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How to use hashtags to increase brand awareness on social media
First, you need to review the goals you set when setting up your social media accounts. What is the target audience of the campaign, of this article? How will these hashtags viewers, customers search, keywords to find, easy to remember, easy to type?
Of course, hashtags are not universally applicable to all items. You need to adjust and understand the general rules to create hashtags that are right for your industry, company, campaign, and audience. From there, the campaign’s virality and brand recognition increased.
Create a trending hashtag
Hashtag trending aka evergreen hashtag characterizes an area that people, customers use a lot and search often.
Hashtags that were created and used a lot at some point in time are called Trending hashtags. Twitter and Tiktok even have a trending list or section on each user’s page to help them learn to stay up to date with trends, love the app, and easily adapt to the new platform. With twitter, these hashtags can be easily found on Instagram.
After a while, these hashtags will gradually sink, but they already have a certain place, even forming a habit of tagging users, easy search and search for them. The platform’s algorithms also recognize and quickly put them into suggestions when you are just starting to type the first characters in the hashtag phrase.
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Create Brand Hashtag
Marketer’s core, ultimate goal is to create and develop a brand-specific hashtag that users are willing to remember and share. Some big names have succeeded such as Pepsi, Coca Cola, Satory, Wechoice, Singer Son Tung MTP,…
Of course, brands need to develop their brand hashtags, but don’t get used to choosing hashtags that aren’t too sales-oriented, promoting products directly. For example, Coca Cola’s hashtag is one of the successful case studies that go hand in hand with their campaign and brand: #cocacola #shareacoke #sharehappiness.
In addition to the above 2 types of hashtags, we also have hashtags created by campaigns and special events. They are all useless and serve their own purposes. Take advantage and don’t miss it!
Vio Digital hope the sharing is interesting and useful Our above utility has partly helped you know how to use hashtags to increase brand awareness effectively. Extensive knowledge of Marketing, social media, tips and tricks. Please continue to follow Vio, discover interesting topics.
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