Ever since its inception, the internet has created a solid position for itself. The number of people accessing the internet is increasing day by day, so online advertising is also growing constantly. Thanks to the internet, businesses and companies do business more smoothly and conveniently. To make it easier for you to reach your customers Viocompany will mention the most popular online advertising tools today in the article below. Please refer to it.
The development of online advertising in Vietnam
Like other traditional forms of advertising, online advertising in Vietnam is gradually developing and becoming more stable. When almost advertising on TV does not really meet the needs of users, advertising through Google or the internet can overcome that drawback.
Currently, almost everyone owns a good phone so that they can surf the web and advertise online more effectively. Searching for information on search engines is more popular than ever. Marketing on these tools will be easier to reach customers than before
Effective online advertising tools
Website promotion
It would be a great loss if you don’t own a sales website right away because this is the online advertising tools device. weak in business today. In online business, the website is like a store that sells the “products” of the business. It acts as a bridge between the business and the customer. Almost all business information will be displayed on these websites. If your website is known by many people, then surely the revenue will increase.
A beautiful standard website that meets the requirements of Google or other search engines will have a higher display rate when customers search for information. Therefore, consider when choosing the web design unit to get the best website.
SEM
SEM stands for Search Engine Marketing and is an effective support tool for businesses. SEM includes ways to help websites increase traffic through search engine activities. Theoretically SEM includes both SEO and PSA
SEO is PSA What is PSA?
- SEO (Search Engine Optimization): SEO is not just about making a website more beautiful, but also a way for customers to continue Better reach through search engines. It can be said that this is a very good support strategy for online marketing.
- PSA (Paid Search Optimization): is a paid search ad. To help businesses optimize their campaigns more effectively, Google supports paid advertising with much more effective and optimized features.
Advantages of SEM
- Make it possible for the site to get traffic from both sources. Thereby improving the rate of reaching potential customers.
- According to the latest statistics, appearing high on ads and on organic search results in an increase of up to 50 % click through rate.
- If customers do not click on ads or organic search results, then appearing many times also helps to increase brand awareness. brand. This is very beneficial for startups.
Social Media Marketing
Also known as marketing on social networking sites. As my name can understand, this is a form of promotion based on social networking channels to attract interaction from users. Currently, the number of people using social networking sites such as Facebook, Twitter, Instagram, Zalo is very large. With about 700 million users on Facebook, you can understand the influence of social networks on people. So taking advantage of online advertising tools on these sites will bring a huge number of customers.
Social Media Marketing includes:
- Social news: is commonly used on social Media like Newsvine, Digg. Rated based on reach, views, votes and comments.
- Social sharing: based on shares on YouTube, Snapfish, …
- Social networks: mainly evaluated based on the ability to share, connect the community often applied on Facebook, Myspace, Twitter, LinkedIn.
- Social bookmarking: mainly based on the level of bookmarking or saving content (Pinterest, Delicious, Blog Mark).
Forum Marketing
Online community forum sites are often the place where a lot of people search for information, please review. On these forum pages, users can freely create topics and discuss with each other to find useful information. Posting on these forums is very effective, which is also the reason that the word forum seeding appeared. If you skillfully use the form of forum seeding, you can bring a huge number of customers to your company.
Email Marketing
Using email is not new, especially for businesses. Owning email at work makes it easy to exchange and receive information and documents and improve your position in the eyes of partners and customers. You can use email as online advertising tools to send your offers or promotional information to potential customers. To do that, you need to have an effective email collection strategy, use email marketing in the right areas, and the content on the email needs to be in focus, impressing customers.
Blog Marketing
Back in the day blogs were bloggers’ diaries about everything in life. But now it can still be used as a website to share useful information or business products. Blogspot powered by Google allows users to own a website with a beautiful interface without having to spend any money. Blog marketing helps save money, moreover is extremely easy to use. This is the advantage that makes until now, many businesses choose to market their blogs.
Article Marketing and Banner Marketing
Article marketing is a way of using articles and articles for the purpose of providing information as well as promoting products and services that they provide. These articles can be referenced from many sources but need to provide accurate, highly reliable content. After thorough censorship of the content, people can submit and request related newspapers to publish in order to increase credibility from users.
Banner is a form of advertising that is no longer strange to everyone. On major roads or densely populated areas, it is easy to see large attractive banners and billboards. This is a traditional way of advertising, but it is highly effective. In the current internet age, banner marketing on websites is just as effective as it is in real life. Displaying on websites helps to increase recognition and only when customers are interested and click on it, you will have to pay a fee.
End of online advertising tools
Online advertising tools above is a powerful weapon to help your business can compete with competitors. In order to make your marketing campaign more effective, Vio Company provides an integrated online advertising service based on customer requirements. For specific advice and quotation, please contact:
VIO CO., LTD
- Address: No. 41 Street 12 KDC CityLand Park Hills, Ward 10, Go Vap District, HCMC
- Phone: 0962337790
- Email: info@vioagency.vn
>> See also: Distinguish between Retargeting and Remarketing
