Types of advertising popular today not only encapsulated in traditional methods such as newspapers, banners, outdoor billboards again. There are also other types of advertising based on the development of the internet on websites, social networks, etc. Those are places with thousands and millions of visits every day. Competition makes the forms of advertising more diverse and richer. To reach customers, businesses can select the following popular advertising forms to deploy for their online marketing field.
The importance of online advertising
Ads< /em> for each business is considered an important marketing tool, thereby helping businesses achieve the desired communication effect. Thanks to the ability to convey information of advertising, businesses can quickly reach the market. In addition, advertising is an effective means of selling and reducing distribution costs through agents for businesses. The role the use of diverse ad types has created a competitive environment thereby improving quality , improving the old orientation better and better.
Currently, following the trend of increasingly advanced and modern technology, almost everyone uses a computer or smartphone. Most of the time outside of working at the computer, surfing the web to watch news or searching for information on the Internet is what people usually do. Online advertising through social networking sites always has the opportunity to quickly reach a wide range of customers. Because according to statistics, almost all ages use social networks for the purpose of making friends, exchanging and sharing information. Social networks (Facebook, Twitter, Instagram, …) thrive, people can take advantage of it to trade and do business online.
Besides, search engines such as Google, Bing, … with many utilities, many users find necessary information quickly, anytime, anywhere. . Business building professional website combined with online advertising contributes to widespread brand development. Not only encapsulating within the region but also developing nationwide and reaching out to the world through the Internet. The more widely online advertising is, the more your business brand is known to customers, increasing sales opportunities.
Common ad types
Website advertisement
This form of advertising can be understood simply as placing banners, images, videos about products with information on websites with many visitors. This is a common method and is considered to be quite effective. However, choosing to place banner ads should focus on relevance. When customers visit the website, it means that they have a need for the same products on the web platform. Therefore, when hanging banner ads, you should choose websites related to products. For example, if your business provides tools and construction materials, it is best to advertise on pages about construction, construction, …
YouTube Ads
Youtube is the most popular video site today with about 2 billion monthly users. Take advantage of that huge amount of traffic, using advertising on Youtube to help businesses gain a stable number of visitors. There are the following main ad types the following main types:
- YouTube Masthead: Banner advertising, appearing on the homepage, at the top of Youtube. Users when accessing will see this ad first, usually the destination will be the main website.
- Trueview in-stream ads: is a promotional video that appears before the video starts. When it reaches a certain time (usually 5 seconds), users can skip and continue watching the video they want.
- GDN: Ads with GDN is a format that allows displaying banners or text on websites registered with Google , including YouTube. This banner appears below the video during viewing, the user can select the x to turn it off.
- YouTube Promoted Videos: This form of YouTube advertising allows promotional videos to appear next to related videos. to the video the viewer is watching. The position of the promotional video is the top right of the currently playing video.
Google Ads Ads
A paid Google ad type that includes:
- Ads on Google Search: aka search ads, reach users when they search for keywords relate to. Google will give the first 4 positions priority to ads.
- Display network advertising: banner ads displayed on web pages that users view. Video advertising on YouTube and other display networks. Promote Gmail in inbox tabs,
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Shopping ad
Google Shopping Ads is one of Google’s new online ads . This form of advertising provides full information about products, prices to information of businesses, brands … Ads will be displayed in Google Shopping (in some countries), on the right of Google search , completely separate from the search results.
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