What is A/B testing ? Just like an actual test, A/B testing is an important form of testing in order to optimize for accurate results, but the implementation process is quite complicated. So let’s learn more about A/B testing and other related issues!
What is the definition of A/B testing?
A/B testing, also known as split testing, or bucket testing, is a test that compares two versions of an application or an application. certain web page in a given situation, thereby making assertions and choosing a better, more perfect version.
The version of an application or a webpage can be a banner, a website, or some other type of advertisement that is compared to the requirements set out. For example, a website selling online has the goal of selling more products; A promotional email will be successful if all recipients open it to view and access it. The higher the goal completion rate, the better the A/B testing results will be, this rate is also known as the conversion rate, the English name is conversion rate.
When you use AB testing to directly match a version to reality, you can visualize changes to the site or application. From there, you can collect data on the effectiveness of those changes.
By measuring changes in your metrics, you can ensure that every change has a positive outcome.
More: What is Facebook ads?< /blockquote>
Why A/B testing is needed?
A sales website wants to increase the number of customers buying products, how to make the website known to more people. Or you can use conversion rate with the number of old customers. The application of A/B testing will improve previous processes such as web development, application development, service advertising, online sales.
Between these two ways of attracting customers, A/B testing has been tested and proven to deliver great results at a lower cost the usual manual way.
A/B Testing Process
Basic steps to perform a scientific and logical A/B testing process:
Ask a question:
There is no more effective way than asking a few questions to guide and set specific goals for the A/B testing process.
Among these questions might be: “How can I minimize the bounce rate for a landing page?” or “How to increase the number of subscribers for the form on the homepage?” or “What is the process of improving CTR of banner ads?”.
Overview to get to grips
Understand the behavior of customers as they make conversions through measurement tools across channels, like website as Google Analytics, for Email as tools email client, for social is social listening tools.
Generate hypothesis:
From the goals you have reached, let’s think about AB Testing ideas and hypotheses about why we believe they will be better than the previous version. current version. Based on that list of ideas, we proceed according to the principle of gradually increasing the expected impact and difficulty when performing the operation.
Define the prototype and test execution time:
Prototyping is determining the number of visitors through the A/B testing process. The larger the number, the higher the difference between the 2 versions, the more satisfactory the performance of the test.
Also, use the estimator to calculate how long the test will take to run.
Test:
Create a new version, called version B, based on previously defined assumptions, then compare conversion rate with previous version A .
Collect information and conduct analysis:
In this step there will be 2 results you get during testing:
- One is a success: Version B delivers a higher conversion rate than Version A
- Two is a failure: Version B has a lower conversion rate than Version A.< /li>
If you encounter the second situation, you should not worry, just calmly go back to step 3, look carefully and find a better way.
Provide results for all stakeholders:
When all aspects are considered, all possibilities show that version B is more perfect than version A, then proceed to provide information and insights for programming departments. , design, optimization team,…
What is a tester for?
In the software field of the information technology industry, the Tester profession or the Engineer profession is the same, is a software quality testing profession. The work of these tester is to directly review and test the products (testing software or applications) that programmers have created.
The usual job and responsibilities of a tester are:
- Receive client request
- Design Test Cases like A/B testing, …
- Executing Test Cases
- Report errors and test results
Notes when running A/B Testing
After each A/B test run we need to carefully note down important notes, difficulties or useful ways to help the next time . Here are some notes that the expert team has filtered out:
- When running A/B Test versions must be the same from environment, circumstances to execution conditions.
- It will be more effective when you can extract traffic between desktop, mobile, tablet because visitors in different places will have different behaviors.
- Visitors coming from any source should be clearly distinguished because each source can have different behavior , different needs.
- Remember that no definitive conclusions can be drawn until the test run is completed.
- Fully applies and exploits all possible tools throughout the entire testing process.
See also: What is a business model?
Conclusion
There are quite a few concepts and processes in online marketing strategy and every day information technology is more advanced than yesterday. Therefore, acquiring the necessary knowledge and proficient professional skills will not be difficult for you.
If in the article “What is A/B testing” that our Vio Company team sent to readers today, there is any problem that you have not fully understood, please contact us. Contact us immediately for support and advice more clearly useful articles about A/B testing. It is very likely that we will work together for a long time!
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