What is trade marketing? If you are undertaking or planning to apply for a marketing-related position, the addition More knowledge around Trade Marketing will help you make more progress, especially in building effective marketing strategies. Therefore, do not miss this opportunity, spend a few minutes with VIOcompany to discover it now!
What is Trade Marketing?
Concept
Many people often wonder with the name Trade Marketing, and are curious as to what trade marketing actually does? Simply put, Trade Marketing is one of the small and inseparable parts of Marketing. In the Vietnamese sense, Trade Marketing can be roughly translated as Commercial Marketing, Distribution Channel Marketing or Point of Sale Marketing.
Many people mistakenly believe that Trade Marketing belongs to the Sales department, but it is correct to say that Trade Marketing is the intersection or “intermediate bridge” between Sales and Marketing. Because Trade Marketing mainly focuses on 3 objects that are customers and sellers (or service) at the point of sale of products/services.
The trade marketing staff in this department will have plans Specific plans and strategies to carry out activities related to product lines and brands in the distribution channel at the point of sale. And after passing through the Marketing Executive management department, those activities will be organized. As a result, shoppers will have easier access to and experience with the product, thereby increasing revenue and profit.
What is the difference between Brand Marketing and Trade Marketing?
If it is said that Brand Marketing affects the mind, feeling, and heart of customers through advertising videos, PR images in the media, event activities, etc., then Trade Marketing will be practical activities for customers to access, use and experience the business’ products and services at specific points of sale.
Describe in detail the work of Trade Marketing
In order to gain a lot of success in marketing strategies at the point of sale, Trade Marketers must do all the work related to direct activities. You can get a better understanding in the list trade marketing job description below:
- First, they need to collect the necessary information, such as quantity sold, coins consumers’ buying direction for the company’s products and similar products, etc., from which to analyze and report in detail on the achieved results as well as the next plan.
- Refer to and analyze the advantages and disadvantages of competitor Trade Marketing to learn for yourself.
- Implement practical activities at the point of sale such as product displays, billboards, activities experience trial products and services for consumers, etc. with outstanding, eye-catching forms and attracting customers’ attention.
- Monitor, track progress, collect results, and provide evaluations of completed activities execute.
- Timely interact and report to other related departments such as Sales, Production to ensure progress.
- Regularly complete reports from periodic to ad hoc related to Trade Marketing.
Qualities required of a Trade Marketing employee
To be able to analyze and build the trade marketing plans To be effective and excellent, a Trade Marketing employee must ensure the following outstanding qualities and skills:
- The ability to accurately observe and analyze the data of the host and rival businesses.< /span>
- Good communication and good negotiation will be an indispensable skill for a Trade Marketing.
- Have passion and sensitivity for business in particular and market economy in general .
- Health, physical strength and “spirit of steel” to overcome difficulties and pressures at work, typically a lot of movement.
Conclusion
With basic knowledge related to “What is Trade Marketing” and “what is the job of a Trade Marketing” has been VIOcompany introduces readers to the above sections. Hope to be able to help readers, especially students with a passion for Marketing, to better understand the Trade Marketing department to make the right decision and choice.
For businesses, it is definitely impossible to ignore this extremely important advertising strategy as well as other online marketing strategies. Therefore, please contact us immediately for advice and support for advertising services, website design, SEO TOP google… in the fastest time through the following information:
VIO CO., LTD
Address: No. 41 Street No. 12 KDC CityLand Park Hills, Ward 10, Go Vap District, HCMC
Phone: 0962337790
Email: info@vioagency.vn
