SWOT matrix is one of the marketing strategy planning techniques created by Albert Humphrey in 1960. So what is the matrix SWOT ? What does this mean for the business plan, marketing and growth of the company? Why define this content first? Let’s find out the detailed content in the article below Vio Company.
What is SWOT?
SWOT stands for 4 words:
- Strengths
- Weakness
- Opportunity
- Challenge
Strengths and weaknesses are internal factors of the organization while opportunities and threats are external factors. A SWOT analysis is often applied to a company in today’s competitive landscape and is used to identify a high-level strategy to achieve superior objectives and differentiate results from comparison companies. These goals can be profit, market share or brand. Specifically:
- Which profit or sales will come from the strength of the business or product.< /li>
- Does your company want to sell more products, generate more revenue than you currently have, or have more new customers?
- Does the company want to improve and develop products to promote strengths and overcome weaknesses?< /span>
Of course, depending on the actual situation, you will have a more general picture of the company, market-appropriate products, strategic goals, speed growth based on taking advantage of new opportunities.
This is a general corporate SWOT that applies to all departments, not just < a href="http://vioagency.vn/chien-luoc-marketing/" target="_blank" rel="noopener noreferrer">marketing strategy< /strong>. As for Website, when doing SWOT analysis, you will go into a smaller scope. That is to find out: strengths, weaknesses, opportunities, and challenges that your Website is facing.
So how does the SWOT matrix apply in SEO?
What is SWOT for SEO?
Defining a well-defined SEO strategy is extremely important for the company’s branding and steady growth. Most companies will have one question: I have planned the right SEO, applied the right SEO techniques, built the perfect Web structure, but why is the traffic still low, or there is traffic but no traffic? results?
In response to this question, Vio will review, analyze and evaluate your Web again. That you are optimizing for conversion rates? Build a stable and tight internal and external link system? Improve ranking on Google? Catch up on new content, new trends? Web structure is not friendly and suitable for current customer experience trends? Or has your site simply been penalized?
<3 That is the SWOT analysis of the company to plan and develop the Website. Many companies or Websites want to build fast, go fast but forget this root, leading to unstable, weak system and only temporary results, easy to crash.
After that, will measure and evaluate the current Web status to have a suitable new development plan.
SWOT> for SEO. SWOT is the starting point and a must-have next station.
SWOT analysis applied to a sample SEO plan
Define the first goal: Increase sales from organic website traffic from X to Y points.
Internal elements:
+ Strengths:
- You need to identify brand keywords that are being searched a lot on the Web, articles with high traffic to push strong.
- Refresh backlink profile, monitor social media closely to keep up with product fit trends and situation of effective PR articles to simulate and promote a suitable budget.
- Create new content through a blog to drive traffic and increase product and brand awareness.
+ Weaknesses:
- Identify keywords with low web searches.
- Identifies low conversion rates (keywords, articles, main categories impact results but can low conversion rate).
- Missing PR content or outreach, brand awareness, products.
- Build an irrational content strategy on the Web.
External elements:
+ Opportunities:
- Improve on-page SEO and find new keywords suitable for SEO. Of course, keywords must be relevant to the product or have high compatibility.
- Optimize conversion rate.
- Create more new, shareable, link-worthy content.
- Train the PR team, internal outreach, outsource.
+ Challenges:
- Competitors with strong Web sites and high traffic.
- Algorithm update from Google.
These are some of the contents of the 4 elements of the SWOT matrix. The purpose of identifying these is to remediate weaknesses, turn strengths into opportunities, and neutralize threats whenever, wherever you can. An example of turning an opportunity into a suitable SEO tactic is as follows:
- Improve on-page SEO and keyword targeting that will drive massive hits. Pay more attention to long-tail keywords.
- Conversion rate optimization will help your company get more leads (phone number, comment) from paid and unpaid traffic. Measure which metrics are more effective for boosting or optimizing.
- Creating lots of liked, appreciated, and shareable content helps take advantage external links from other channels: Facebook, Zalo, G+… Thereby boosting natural traffic to the Web without spending a lot of SEO techniques.
- Promoting the quality of content through PR articles, whether internal or external, should be optimized Ideally, nesting products so that the content is shared will help build domain strength and increase search visibility. This way, your competitors can’t do it in a short time, but it takes a long time to catch up with your plan.
There are many other ways you can build an SEO strategy that fits your company’s situation. A little tip for you, when starting to make an SEO plan, you should stick the SWOT matrix analysis on the table and focus on 1-2 strong points of each S – W – O -T factor, branching out gradually. In particular, the content that gives net value without selling should be as pure, the product PR nesting is appropriate and natural.
And of course, an important thing after having a SWOT-based SEO plan, content implementers also need to understand this strategy to promote your intentions.
Summary
SWOT analysis helps build the foundation for the ultimate goal of a Web site by helping a company get a lot of ideas for the Web, capture it quickly, and have time to process it. address deficiencies, as well as strengthen and strengthen the Web’s strengths.
What isSWOT with a Web site, you as an SEO person, grasping the Web revenue KPIs you need to know, understand to support and apply well best. If you have not yet applied it fluently or simply do not know how to apply SWOT, too strange, etc., do not hesitate to comment below the article to get free advice and support from Vio as soon as possible. Doing SEO needs logic, intelligence and of course indispensable background knowledge, making the job more convenient.
Vio is one of the most effective companies specializing in online sales solutions through Website today in Vietnam. We have a team of seasoned professionals and highly trained Web development support specialists. In particular, SEO planning is always our strength and what we focus on and support.
Let’s go together and build a strong SEO community, Website development.
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Learn more at:
VIO LTD
Address: 92 Thong Nhat, Ward 10, Go Vap, HCM.
Hotline: 02866 529 707
