Google Adwords is the most commonly used tool in today’s online business. Using Google Adwords advertising helps to increase sales, high number of visitors, on the contrary, the cost is much lower than other ways. But the truth Does Google Adwords advertising work? To answer this question, let’s learn the following article of Vio Digital! Useful information will “enlighten” and contribute to helping you achieve new results for your work. Don’t miss it!
What is Google Adwords advertising?
Google Adwords being a form of dominating the online marketing market. Currently, more than 90% of sales businesses use this form because it helps the Website, especially the sales website, to easily get to the top, thereby easily reaching customers and selling quickly, bringing high value to customers. higher sales.
Google Adwords is a commercial service from Google that allows customers to purchase text or image advertisements in search results or websites operated by Google partners. Adsense provided. In short, this is Google’s paid advertising channel and is considered the most effective advertising channel with the most optimal cost when it knows how to implement it methodically.
6 main forms of Google Adwords ads
Google Search Ads (search ads):
This is the best way to attract potential customers based on keyword search behavior on Google. This way, your ad will show up on the first page when customers are searching for your similar products and services in the Google search box and Google Maps. Ads appear as soon as a customer performs a search. Google prioritizes the first 4 ad placements, which you can set up yourself based on the appropriate budget.
Google Display Network (GDN – Display Ads)
This approach helps to reach the right people at the right time, helping to increase brand awareness and follow up with customers. Display a variety of content by banner images on Websites in the partner network of Google.
Ads in these banners will be related to customers’ behavior using Google products, related to the content of the Website that customers are accessing. and especially, ads will show “tail” according to the products that customers have searched for.
Video Youtube Ads
There is no denying that Youtube is an extremely potential channel with a large number of participants and favorites every day. This is the largest video sharing network today, no competitor has surpassed it. Therefore, do not ignore this advertising channel of Google.
GDN is also displayed on Youtube. However, Google Adwords ads are not effective, the answer is gradually shifting from GDN to Video ads. These videos often appear at the beginning, middle, and end of a clip, customers may or may not watch, but most of them get more attention than other forms of advertising. viral and extremely effective.
See also: How to check website rank on Google
Gmail Ads
Another advertising method of Google is Gmail, especially this method is extremely effective for high-end products and services such as real estate, insurance, beauty salons, spas, cosmetics, vehicles, courses, jewelry. Gmail will show ads to the customer’s mailing address and appear in two tabs: Social and Promotions.
Remarket with Remarketing List
To effectively support, Google allows businesses to create Remarketing Lists to re-advertise people who have visited the Website, used the company’s application, watched Youtube videos, files email, … Make the most of paid traffic to help increase sales and optimize advertising costs effectively.
Google Shop Ads
This method is currently quite appreciated, for businesses with online Websites. Google is determined to become an online shopping platform with a search and purchase experience not inferior to American e-commerce sites such as Amazon, eBay of the US or Taobao, Alibaba of China.
Your company can also refer to this way to increase the effectiveness of advertising and achieve the goal of increasing traffic or ordering online.
Is Google Adwords effective?
Define the objective of the ad
For effective Google ads, you first need to determine what the objective of this ad campaign is. It could be increasing the number of calls to the business to encourage customers to book an appointment, schedule a work or close an order. Either your goal is to increase store visits, or you want to drive more traffic to your Web site so that consumers can buy goods online, sign up for mail, or fill out the form you mention.
Choose where to display ads
For your ads to work, you must choose the right audiences. Google Adwords allows its customers to choose where to display their ads, be it a certain radius or a larger area, even the whole country.
Don’t forget to create the message for your Google Adwords ads
Any form of advertising needs to have a specific, clear message and content, presented in an impressive and attractive way, the rate of success The results will be higher than other conventional advertisements. Nowadays, the number and frequency of advertising is increasing more and more online, catching customers’ eyes, making them overwhelmed and gradually having an attitude of “shunning” from advertising. The lesson you need to do in addition to meeting the needs of your customers, you need to make yourself different, stand out and quality through the message and content of the article.
Google Adwords offers many forms for you to choose from, multiple ways of expression to optimize the effectiveness of content production and presentation of messages to customers. . From there, it will be more relevant to your goals and ad placement.
Order the required budget
One thing no one can forget when trying to determine Google Adwords advertising is effective that’s the budget. Google allows you to set a monthly budget limit and easily track, adjust, and postpone campaigns quickly. At the same time, based on the analysis of businesses that have similarities with your company. Google will suggest an appropriate budget along with estimated results. Most ads show results after a month.
Summary
In order for your business to quickly catch the eye of your customers, you should advertise on Google because this is the fertile ground for your business to succeed. . Vio once again reaffirms the question: Is Google Adwords advertising effective? – Effective when you know how to do it. If you don’t know which Google Ads tool to use, run it and still don’t get to the top, get to the top of the search but still don’t get the attention of many people, or don’t know how to effectively manage and distribute your budget, let Vio Digital helps you.
With many years of research, analysis and implementation of many effective Google Ads campaigns, Vio Digital will bring your company amazing results, prizes. surprisingly effective. Do not hesitate to contact us immediately via hotline: 02866 529 707 for direct advice!
Vio Digital – Design Partner Professional sales website, leading Google Adwords in Vietnam.
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