What is Keyword cannibalization? Can’t imagine how difficult it would be for a website experiencing keyword cannibalization to get through increase website traffic< /span> or increase ranking in TOP? Therefore, when you learn about SEO or online marketing, you need to understand what the term keyword cannibalization is? How to solve them?
First, you need to clearly understand the definition of Keyword or Search Keyword?
What is a keyword?
What is the key word? Keyword (Search Keyword) means search keyword, this is the most basic SEO concept, the most important factor in SEO, is a direct bridge between users and businesses, and is one of the ways for Search Engine assess the topic the site is talking about.
Keywords can be classified in two ways as follows:
Divide by word count:
- Short keyword or English name is Short Keyword: length keywords from 1 character to 3 characters
- Longtail keyword – English name is Longtail Keyword: longer than =>4 characters
Divide by keyword properties:
- Keyword< /em> the main English name is Main Keyword: The main key is usually a short key of only 3 – 4 words (depending on the key), the main keyword is the main content of the article or a page. The main keyword of the page will have a density of 3-4 times in the article depending on the length of the article
- Sub Keywords – Sub Keyword: also known as secondary keywords, they are longer than keywords main, for the purpose of complementing the main key
- Next, let’s learn about Keyword cannibalization in detail!
What is keyword cannibalization?
Keyword cannibalization is a common phenomenon that often occurs on websites, adversely affecting SEO strategy, affecting the ranking of a website. Keyword cannibalization is roughly understood as a dispute, a keyword conflict when your website has many articles at the same time ranking for the same Google search query.
Writing duplicate keywords makes Google confused as to which website is trying to choose which page or article is the main one
Therefore, if you try to optimize many articles for SEO at the same time for one keyword, our website may suffer from Keyword cannibalization phenomenon, thereby losing it. chance to get high ranking and right landing page. Google only allows displaying 1 or 2 results from a domain in the rankings only. While for high authority sites, there may be a 3rd result.
How does keyword cannibalization affect SEO?
Writing articles about the same topic, the keywords on the website are mentioned together, making Google confused in determining the article is the main to rank on Google. Do not optimize articles with similar keywords
How to recognize and solve Keyword cannibalization
How to recognize Keyword cannibalization
You should not be too worried if your website encounters Keyword cannibalization because it is quite easy to check and identify them. We search for a certain keyword, and if we see them on the rankings, there are too many results with the same domain, that means your website has been Keyword cannibalization.
The way to do it is very simple: go to Google and type: “site: domain name “keyword”, the returned results will tell us that the keyword is affected. eat each other or not?
How to solve Keyword cannibalization with internal linking
Setting a reasonable and tight internal link structure will help Google find out which keywords are most important, Webmasters should place links from less important articles to articles with more important content. This way, Google can figure out which content is more important by following the link to rank on Google.
The role of Webmasters is very important in determining which content is more important, thereby placing links with long tail keywords in content articles less important and then point to the main content page.
How to solve Keyword cannibalization with article matching:
The best way to solve this problem is to combine these articles, find articles with similar content in the query search. If you feel that they have the ability to attract readers, but have similar content, proceed to combine them into one.
These nine combinations will help your article get ahead in the rankings because Google always likes articles with long, high-quality content.
Finally, we can delete some unimportant articles and leave only the most complete combined article. And it’s especially important that you don’t click delete that post, but redirect the deleted post to a new one!
See also: check website rank on Google< /strong>
How to search keywords on Google
There are 2 types of keyword searches on Google:
Search for new keywords using a phrase, website, or category
This search engine relies on a phrase, web page, or category to come up with keywords related to a phrase, web page, or list category, based on which you find out the keywords related to your products and services and it shows the competition, the estimated bid for each adwords ad keyword. Through the following ways:
- Type your terms, website, or category into this search
- Select the area where you want to see search volume
- Select the language you want to view
- Finally, click “Get search volume” in the bottom left corner and you’re done.
Search for keywords by: load data and search trends
In this type of search, you simply check the keywords you search for or the keywords included in the data give the average monthly search volume and bid average estimate per click. This method is similar to the first method.
Conclusion
Keyword cannibalization can have bad consequences for SEO, reduce the authority of the website, but how to detect and solve them is not difficult. So, in order for your website to be sustainable and rank high, regularly check this problem, make a clear plan to solve and improve website content. Good luck!
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