The meta description tag is a short paragraph that usually appears below a title subject in the list of search results on Google and other search engines. What is the role of the meta tag in SEO? And how to write a standard meta or make an impression must have enough elements? Find out with Viocompany now!
What is Meta Description?
Before learning what is Meta Description concept? We should know something about meta tag? A meta tag, also known as a “meta tag,” is a small paragraph that summarizes the content of a post on a website.
This meta text does not appear on any page of the website at all, it only appears in the source code. Thanks to the meta snippet, the search engines can distinguish and understand what a website is talking about, or a certain product or service.
Usually, there are 4 types of meta tags in SEO, including:
- Meta keywords tag: aka focus keyword, so what is focus keyword< /b>? Those are keywords that are closely related to the page content.
- Meta title tag: is assumed by search engines like Google to be the title of a page and it is displayed at the top of the browser, i.e. the titles (blue text) listed in the search results for a given keyword.
- Meta Robots tag: this is an instruction to search engine crawlers (robots or “ bot”) about what they should do with the page.
- Finally the Meta description Tag. Meta description tag is a type of tag in HTML, the tag is like a summary describing the content of a web page. Search engines like Google will display the meta description tag in the results list if it contains the keywords the user entered in the search. The display position of the Meta paragraph will be fixed by Google below the blue titles, the Meta paragraph is the black text. Each web page is shown about 2 meta lines in the search results list, sometimes up to 3 lines displayed.
Although the Meta tag is not used by Google or other search engines as a ranking factor, if the meta is impressive, attracting the curiosity of users, they will click on your page. Then, positively affect SEO strategy.
So how to write a standard or impressive Meta description that attracts thousands of mouse clicks? Please continue reading below.
See also: What is Entity?
How to write SEO meta description properly
A Meta description attracts readers as soon as they see it, just like an attractive advertisement attracts viewers. How to write a Meta that is both standard and meets Google’s requirements? VIO gives you some great tips below for your reference!
Meta description how many characters?
Meta description how many characters a familiar question but not everyone knows. The usual maximum length of a meta description is 155 characters. However, sometimes Google allows a few exceptions up to 300 characters for a good content description tag. Better yet, try to write a short, complete Meta description and stimulate the viewer’s curiosity within the first 156 characters.
How is the text used to write the Meta description?
Meta keywords in wordpress how? Try to use positive, dignified words and impress with affirmative or suggestive words to convey firm belief in something.
Make sure your content contains your target keyword
The most important thing to note first is that the Meta paragraph must contain the main keyword. When Google displays search results, keywords in the Meta paragraph will be highlighted more prominently than other words. Therefore, the words contained in the main keyword should appear several times in the Meta paragraph.
Meta description content matches the content of the page
The second most important thing about Meta content is to avoid writing content that has nothing to do with the page content, as Google considers it deceptive and will take action. severely penalize such sites. On the visitor’s side, if once or twice they are deceived by a dishonest website, they will have a bad impression of that website.
Surely, they will remember the web address and avoid clicking in the following searches. So even if they rank as high as TOP, that website won’t have many visits because their reputation is not high.
Content to avoid duplication of other meta description tags
Similar to the page title, Meta description of each page should different from other pages to attract users to view and be appreciated by Google for higher quality when copying exactly a certain Meta.
Meta content in addition to the main keyword, there are also some words that are historically and elegantly suggestive or inviting such as Free Consultation, Try it learn, learn more, consult,…
Characters that should not be included in Meta description
Besides alphanumeric characters, it’s best not to add any characters inside the Meta tag because when your Meta contains these characters, Google automatically Cut that description right into non-alphanumeric characters such as single quotes, quotes, etc. Then, the rate of people clicking on your page will also decrease significantly, the quality of the website’s ranking will also increase. that is adversely affected.
See also: Design cheap seo standard website< /strong>
Learn more about adding Meta description WordPress tags
The WordPress meta description tag is similar to the Meta description HTML tag on other website platforms.
Simple steps to add Meta description WordPress tag:
- Step 1: Go to SEO to Dashboard Page and select ‘Features’ tab ‘.
- Step 2: Under Advanced Page Settings »Enabled and select “save” change”. The Yoast SEO settings page will now reload and the current theme will have more options in the SEO menu so you can continue doing other things.
- Step 3: In the SEO menu, select Title & Meta page, then click on the ‘More’ tab.
You have added the Meta description tag to WordPress. You can now add description tags to your site posts.
Conclusion
It is safe to say that after reading this article you should be able to write a Meta description is standard, good and really attracts viewers. Your SEO strategy will also take a new, more positive step!
For more details, please let the staff Viocompany private Consult with you directly on the Website or contact us via:
VIO CO., LTD
- Address: No. 41 Street 12 KDC CityLand Park Hills, Ward 10, Go Vap District, HCMC
- Phone: 0962337790
- Email: info@vioagency.vn
