What is inbound marketing? The customer’s buying journey in the business method with strategy Inbound marketing< /b> how does it work? Is the execution time too long? All issues related to Inbound marketing will be explained in the following article.
What is inbound marketing?
A few years back, marketing online went viral and one of them was Inbound Marketing, a very new marketing strategy. If you try searching on Google, you can get the meaning of this phrase as “Introvert Marketing”.
To put it more clearly, Inbound Marketing is based on the principle of attracting customers like the magnetic field of a magnet with content that ensures good quality, maintains and lead and convert them into leads, to achieve pre-set business goals. This method is completely different from spam ads that annoy customers.
Perform inbound marketing by including content or services products that ensure good quality come naturally to customers, but the cost of implementation is lower than previous popular methods.
According to statistics and comparison of costs to acquire potential customers of some companies that have been using Inbound marketing strategy, the cost only costs about 62 % vs other methods.
What are the 3 basic steps in Inbound Marketing?
That’s it:
Step 1: Found by users
With useful content, images, or information posted on your website on a regular basis. Join and share on social networking sites to attract users to your website.
There are many ways to implement the “Found” strategy, some of the most important and effective today include:
- Blogging: Blog has the ability to attract visitors and turn them into Potential customers are 55% higher than companies that have not used blogs yet. Blogs must be carefully cared for, regularly and regularly with really interesting content such as topical blogs, blogs on topics of interest at the moment, …
- Search Engine Optimization (SEO): by researching and analyzing Analyze all the top keywords in search rankings to create content containing keywords and publish them on the biggest search engines today such as Google, Facebook, Bing,,…
- Content Marketing is similar to Blog but it is more spacious, not limited by any media channel. Marketing content can be videos, free reference materials, webinars or real life… easier and faster to reach users.
Step 2: Convert to leads
When they find your website, try to keep in touch with them with automated emails or necessary information about your company, consultants, … Rather, you must have new conversion tricks that can “turn” visitors to your website into profitable customers.
You can check out these Conversion strategies that have been recorded with great success:
- Call-to-Action is to create buttons or links on your website intended to encourage users who have visited your website to take action of your will without them knowing in advance, such as refer or download a free document (which they may also need), sign up for a reference Join a free online discussion about a certain issue,… You have to find and create actions that attract them to click, the more effective they will be.
- Next is the Landing Page, which is where a complete “call-to-” action” means that you can collect their information formally and skillfully. By asking them to fill in the necessary information to be allowed to download documents, or register for a course, discussion, etc. They automatically become your customers!
- Email Marketing: Don’t Too impatient and in a hurry to send Email Marketing to this number of “new” customers! First, try to build their long-term relationship and trust with helpful content.
- Lead Nurturing: same as Email Marketing but at a higher level. Lead nurturing emails proactively lead readers to special landing pages. From there, you can measure their willingness to become a customer.
- Automation: means pre-built plans in emails Your marketing and lead nurturing will be driven by the recipient’s data.
Step 3: Analyze
Crawl, traffic and analysis to find the most effective way after a certain time. Specifically as follows:
Important metrics include :
- Website traffic: this is the number of people who find your website and visit your website.
- Prospects: these are the people who have already taken action on your website and most importantly, they has left the necessary information for you.
- Customer: after the transition, they became your official customer.
- Conversion rate: is the rate based on how many people moved from one stage to another.< /span>
- Benchmark is to collect data from your competitors based on the metrics you are tracking.< /span>
- Content effectiveness: with different content and keywords, you should monitor separately and review which content has a higher conversion rate to continue implementing.
What is the difference between Inbound and Outbound marketing?
What is Outbound Marketing?
Outbound Marketing, in simple terms, is a way of openly and frankly marketing and advertising a product or service such as Place billboards, send sales emails, run ads on TV, radio, flyers, etc.
A detailed comparison of the differences of Inbound and Outbound Marketing:
| Inbound Marketing | Outbound Marketing |
| – Voluntary and proactive strategies to attract and attract customers.
– Build strong and lasting relationships with customers with useful information. – Easily collect data, analyze it, and find the right solution. – Low cost.
|
– Advertise widely and widely.
– Not geared towards the active search behavior of modern consumers. – Difficult to target and collect and analyze data. – Relatively high cost. |
However, if your company can use an Outbound strategy that intelligently combines with Inbound. Surely, this combination will bring greater success than companies that only use Inbound.
Conclusion
Inbound Marketing what is? Perhaps it is no longer an abstract concept or too strange for Marketing masters and if you want to compete with them, then immediately start researching and creatively using Inbound Marketing strategies combined with Outbound Marketing. okay!
Viocompany get overall keyword seo, general marketing consulting, run ads and facebook ads, design cheap seo standard website. We hope that we have had useful information to help you get more motivated in your own projects. If you have any questions, please find out more at the website:
Or contact us directly at:
VIO CO., LTD
- Address: No. 41 Street No. 12 KDC CityLand Park Hills, Ward 10, Go Vap District, HCMC
- Phone: 0962337790
- Email: info@vioagency.vn
