Marketing is one of the important campaigns in every business. It brings many benefits and ensures more efficient business operations. Although you are quite familiar with the concept of marketing, do you know what marketing logistics is? If you haven’t and are looking to learn about it, please take a look at the information of VIO below.
What is logistics marketing?
Marketing Logistics consists of a series of stages. These include planning, distributing and controlling the movement of goods. In the market and in the business. These plans are made. With the aim of meeting the needs of customers in the best way. To make a profit.
To ensure the business process of the enterprise, it is necessary to plan strategies that are effective in many aspects in both service and price. That’s why it’s so important to have a well-planned logistics marketing plan. In addition, now that information technology is covering everywhere, the application of marketing on search pages or social networks will give the ability to promote the brand better.
Effect of logistics marketing.
The final role of logistics marketing is to reduce the cost of operating the supply chain, thereby helping the company to have a system to serve customers at a better cost. The cost factor is a factor that greatly affects the customer’s experience with products and services from businesses. Reducing costs too much can make service quality degraded, on the contrary, setting costs too high will be a financial burden for businesses.
Therefore, the cost and quality of service must be adjusted at the optimal level depending on the situation, resources and business environment of each enterprise. And that is the key role of logistics marketing.
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Functions of logistics marketing
Distributing products in the market
To distribute products in the market, it is necessary to define the audience that you are targeting. Next is how to turn the product or service. Meet the needs of those customers. Each customer has different needs. Therefore, logistics services will change according to the needs of each customer.
Regardless of the difference, customers always expect 100% consistency. Reliability is guaranteed for every transaction and service you provide. Therefore, this work can help companies find customers / Ensure accurate orders and on-time delivery, without causing loss.
Determine the price
Commercial organizations or companies must rely on the factors of import prices and business structure when making pricing decisions. Marketing logistics needs to address the factors that drive prices appropriately. The main determinants of pricing are customer profile, product, and order type.
However, these factors of marketing logistics cannot be controlled. But companies need to understand the factors that affect customers. Such as cost, weight, mileage, all are discounted. Because the customer is the last person to pay for the service or product.
Location
The functions of marketing logistics allow companies to simplify transactions between service providers and customers. Organizations business must do logistics in a way that customers don’t Know the complexities involved in the logistics process.
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Stages of logistics marketing
Normally, logistics marketing will have 3 main stages:
- Inbound logistics: Manage and optimize the movement of input materials of the enterprise. Also check and store information related to the manufacturer and supplier.
- Outbound logistics: The opposite of Inbound logistics. This stage is responsible for managing and optimizing the displacement flow of the output. Include products or information from places of consumption. Can be an intermediary or a direct customer.
- Reverse logistics: Check handling of defective materials or products. (It can be during transportation or during production and delivery)
Summary
Marketing is not only promoting the brand outside to reach customers, but it is divided into many data. For example, logistics marketing specializes in logistics but still plays an important role in the operation of businesses. Follow Vio Company to update the news on marketing, SEO or your website.
