In the current era of 4.0 technology development, fierce competition among brands, businesses always require them to have a good marketing strategy. They carry out marketing activities in many fields in which Seo website is a fertile field that many businesses exploit. . There are successful businesses, but besides that, there are a few businesses that do not get very high results. Their website conversion rate is always low and people use bounce rate to measure. Bounce rate is a very important indicator in analyzing website metrics. So what is bounce rate? See the article below.
What is Bounce Rate?
Bounce Rate is an indicator used in website analysis. Bounce Rate represents the percentage of customers who visit a website and then leave.
Any business website that works wants a low Bounce rate, the longer the customer stays on the site, the more likely it is Buying needs or customers understanding and understanding the company is one of the most optimal brand promotion channels.
In SEO website bounce rate is considered an extremely important indicator that determines the success of business marketing by:
- Bounce rate metric will help you gauge customer satisfaction with your website. A high bounce rate proves a danger, the problem of your website is not satisfying the experience for customers, causing them to leave.
- A large site abandonment rate indicates poor website quality and your website does not appear on search rankings.
- Besides, the higher the Bounce rate, the lower the website conversion rate, which is not good for businesses.< /span>
So what the Bounce rate is, you must have understood somewhat. So how to calculate that ratio, let’s learn more.
How is Google Analytics Bounce Rate calculated?
To calculate the Google Analytics Bounce Rate on the website is not too complicated. First of all, we need to understand what is Google Analytics Bounce Rate? In essence, it is Google’s analysis of the bounce rate. To calculate the Bounce Rate we can use the following simple formula:
- Formula to calculate Bounce Rate of a web page by formula:
Bounce of a web page = Total Bounces/ Total Entrance
Where:
- Total Bounce is the total number of website bounces. Note that each visit only has 1 GIF Request sent to GA.
- Total Entrance is the total number of website visits
- This formula is calculated on the same web page for a certain period of time
- Formula to calculate Bounce Rate of a website
Bounce of the entire website = Total Bounces/ Total Entrance
Calculating Google Analytics Bounce Rate is not a complicated algorithm but quite simple, excluding some cases where Google Analytics does not calculate a bounce like : Users come to the website to launch social events, and some other duplicate related information, the calculation of the Bounce rate is quite simple, from which you can have adjustment policies from the content. Website content and images to increase conversion rate.
What is a good Bounce Rate?
In fact, the Bounce Rate should be low, which is good for businesses. However, Bounce Rate is not the end result of SEO website activities. It is recommended for a website to have a Bounce Rate below 60%.
To compare and evaluate what is a quality website based on the website’s Bounce Rate is not enough because it depends on the type of website, user behavior and audience Users, business types, media purposes, and content types will have different bounce rates.
For example: Some websites are in the form of news, blogs that customers will read a lot every day and the Bounce rate is low. Some websites are searched on google for business and advertising purposes, the bounce rate will be much higher.
Factors that determine Website Bounce Rate
As mentioned above, there are many factors that determine the Bounce Rate of a website, including.
Customer behavior and intent
Customers come to the website for the purpose of sharing information, they will access and exit immediately, then the SA may not recognize it or the Bounce rate is high .
Customers visit the website for the purpose of reading news with low Bounce Rate.
Website type
To compare website Bounce Rate in different areas is a lame comparison because the type of website determines the Bounce Rate. If you own a website in the form of Blog, the Bounce Rate may be low.
Page loading speed
Page loading speed usually depends on the carrier but it also determines the Bounce Rate. Low loading speed makes customers unhappy and quickly leave the site.
Content on website
One of the factors that determines the Bounce Rate is the content on the website. Create yourself a website with engaging, engaging content that will help reduce Bounce Rate, retain customers and increase conversion rates.
Build quality titles and descriptions
The website title is the element that attracts users’ curiosity. Create a catchy title with a cool, vivid description that will attract and keep people on the site.
Create site internal links
Internal linking is one of the factors that lead customers, keep customers learning, and stay with the website longer.
Business type of website
It is undeniable that the business type of the website determines the Bounce rate. Some websites with commercial purpose Bounce Rate rate. Will change depending on the time and arising needs of customers.
Customer Object
Here is only the group of customers who are easy to leave the page. If your website is not unique, the content is attractive and true to their needs and search intent.
content type
Create your own unique content for your business and retain people.
Summary
What is bounce rate in marketing? Surely many people interest. Hopefully the above information sharing will help you and your business have great policies and strategies to create effective marketing strategies and attract customers.
