You start SEO career, learn how to design Website, become SEO Specialist…, gradually approach SEO terms and get quite confused. Especially when encountering the two concepts of black hat SEO and white hat SEO. What are they, what’s the difference, which way to choose, which path? Let’s find out exactly with Vio Digital, distinguish between black hat SEO and white hat SEO through the article below. !
What is black hat SEO and white hat SEO?
White hat SEO focuses on content quality, black hat SEO focuses on quantity of content
To distinguish between black hat SEO and white hat SEO then first You need to understand the definition first.
In the simplest and most concise way, white hat SEO is content-focused SEO. And black hat SEO focuses on numbers, specifically as follows:
White hat SEO comes from the roots, the main one, which is content quality. What Google prioritizes distribution and reach. Therefore, when a keyword, the article to the top of the Google page. It will have sustainable rankings, great traffic, and great benefits. However, this takes a lot of time, effort and money to invest in the early stages. Nurturing content, ensuring the number of articles and the number of links.
The opposite of white hat SEO is black hat SEO. Only focus on the number of cards, burn phase, time. Don’t care if the quality of the content is valuable, attracting readers or not. Only interested in the number of keywords, the number of words in the article for Google to quickly crawl. Easy to fool the system. Because of this, the ranking of Websites, keywords, and articles by black hat SEO quickly increases, but also quickly fades.
Black hat SEO must regularly update Google’s algorithm changes. Even the smallest to guarantee the ranking. While white hat SEO does not care about this, what they go is the sustainable path.
See also : How to use Hashtag to increase brand awareness
White hat SEO prioritizes Meta tag selection, Black hat SEO stuffs Meta tag
Another feature that helps you distinguish between black hat SEO and white hat SEO is to pay attention to the meta tag in the article.
White hat SEO always emphasizes on choosing just enough keyword phrases and related to the content of the Website, that topic. These key phrases will be used in the meta tag.
With black hat SEO, they often stuff keywords in the meta tag the most to increase crawlability. However, now that search engines have a mechanism to find stuffed meta tags, the Website has a very high risk of being banned.
White hat SEO for long term, Black hat SEO for short term
An important part to distinguish between black hat SEO and white hat SEO is based on the goal of the applied SEO.
White hat SEO uses measures to increase a Website’s ranking. But still ensure to provide useful and practical value for readers. This helps to increase your reputation, quality assessment, introduction, cooperation, and sharing of your Website in the community. Organic traffic is also increased, at no cost. Although it takes a lot of time to build, this sweet fruit is worth the effort. You will soon reap the full return of what you have spent. Be consistent with your goals and have a clear plan to achieve them.
Black hat SEO often uses techniques to help SEOs solve short-term problems quickly. Prove value, bring fast results for products and services. Today, with the business needs of many brands, the product has promoted black hat SEO to be active.
However, everything comes with a price, black hat SEO will jeopardize the Website in the long run. If discovered by Google, the Web is easy to crash, does not appear on the search engine. At this time, all efforts and money will be lost, even products and services will be listed in blacklist by Google.
Please consider when choosing how to do it, don’t ignore the long-term future for immediate benefits. Don’t be too rigid that makes you slow in the midst of a stormy life. The market economy is full of fierce competition today.
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Summary
So you have distinguished between black hat SEO and white hat SEO not yet? How do you and your company choose? Of course Vio does not recommend or recommend that you choose a fixed path. It is flexibility, intelligence that combines both directions. Just apply quality content to go the long way. Just apply technical SEO knowledge. Google’s algorithm to rank Website up fast.
Doing both things well, you, your company, your website, products, and services will both go fast and go far, saving a lot of opportunity costs. about time, money and effort.
If you don’t have a direction, don’t know how to do it, don’t know how to measure the effectiveness of your Website, don’t hesitate to contact Vio Digital for a free consultation.
We are the leading Website development company in Vietnam for many years. Cooperating with many large and small domestic brands. Will definitely support you to go far, right direction, right goal.
Think about expanding your Website “house” and contact Vio today!
