Currently online advertising in Vietnam is extremely developed. These ads make business can reach closest to customers, and at the same time increase the value of the product brand. It is because of this development that there are two terms that are often used in the field of advertising but are easy to confuse: retargeting and remarketing. So what are these two terms and how distinguishes Retargeting and Remarketing?
What is retargeting and remarketing?
In this article, we will clarify the concept of these two terms as well as how to distinguish them and some factors to consider around the two issues. hey.
What is retargeting?
Concept of the term retargeting
Retargeting is also known as retargeting, also known as retargeting ads, tail ads.
This is a term used to describe the method of reaching customers with paid advertising. The main advertising method of this term often used is display advertising. Simply put, this ad will display the content that the customer has visited the website, the product’s landing page elsewhere. For example, you search for Adidas products on online shopping sites. After that, when exiting and accessing other websites such as online newspapers, information search pages, ads related to Adidas products will continue to display at these pages.
How retargeting works
A code snippet is often attached to product brand websites or landing pages. When customers visit and are “caught cookies”, the advertising system will know what customers need and which websites are visiting. Then proceed to display similar ads to pursue them at other online sites.
What is remarketing?
Concept of the term remarketing
Remarketing or remarketing is a term that includes a guide to whether. Or more specifically, sending ads to people who have already interacted with your brand’s products. Especially when the customer has not taken the final step such as placing an order to purchase.
How does remarketing work?
Remarketing will use descriptions and reminders of cart actions, upsell and cross-sell strategies of products via email. To understand better, please refer to the following example:
With large e-commerce sites, in addition to using retargeting for advertising, they also use remarketing on mail. For example, when you have just consulted and added to the cart some products on the Amazon shopping website. After a while, if you haven’t interacted with these products, Amazon will send you an email reminding you that you were once interested in the above products. Thereby, it is possible to elicit and increase the ability of customers to purchase.
Distinguish between retargeting and remarketing
While remarketing mainly focuses on shopping carts and stalking us mainly through mail, retargeting focuses mainly on advertising channels to attract customers to visit visit that site again. It can be said that the form of retargeting will help that brand often appear and keep in the minds of shoppers. It reminds you of your existence and your interest in the products featured in the ad.
Besides, if remarketing only uses official data to deploy its campaign, retargeting uses different data sources such as official data. , data partners share even third party data.
Which business strategy should I choose?
Each strategy has its own strengths and weaknesses. To decide whether to choose or not, customers need to understand the needs of their businesses and customers. If the customer already has the intention to buy the product, ie put it in the cart, the remarketing strategy will work well. If they only refer to websites or landing pages, use retargeting to recall and enhance their existence for customers.
To be able to use the above strategies effectively with customers requires an understanding of online advertising.
Currently Vio Company has deployed an extremely effective online marketing campaign for its partners. These campaigns will help increase the number of visitors to the website as well as increase the likelihood of conversion leading to purchase behavior. If you are wondering about online marketing campaigns, please contact Vio Company immediately for the best advice and support.
VIOCompany
Address: No. 41 Street No. 12 KDC CityLand Park Hills, Ward 10, Go Vap District, HCMC
Phone: 0962337790
Email: info@vioagency.vn
>> See also: Why do businesses need online marketing?
