E-commerce overview in Vietnam in 2019

When talking about e-commerce, people often confuse with the concept of electronic business (E – Business). However, e-commerce is considered a subset of e-business. E-commerce focuses on buying and selling online, focusing on outside business, while e-business is the use of the Internet and online technologies to create effective business operations with or without. profit.

Commercial e-commerce it’s not what it used to be. It is applicative, focused on user experience, and in line with the current shopping behavior of the 4.0 era. However, when initially approaching this field, the big companies almost hit price competition to capture market share and position the brand in the minds of customers. Because of that, the “smaller” names could not cope, were eliminated – pushed out of the industry. Looking back, there are 4 big players that are holding the most market share respectively thanks to the solid support of the parent company: Shopee, Tiki, Lazada and Sendo. As for the more “modest” parts, most also fall on major foreign websites such as Taobao, Alibaba, eBay, J & T Express…

Looking back at 2019 as a pivotal year for the entire Vietnamese e-commerce industry when there are specific signs that the market is gradually maturing and e-commerce will focus and add new value rather than depend on discount programs.

In 2019, Shopee led the e-commerce platform in terms of Website traffic, reaching an average of 33.6 million/month. Followed by Mobile World, Sendo, Tiki and Lazada respectively. With support from the parent company, SEA Limited, Shopee competes well on all fronts. Continuously launching big campaigns such as: introducing Shopee Live feature in March, promoting with Cristiano Ronaldo in September, organizing Shopee Show in November and cooperating with Grab in December. SEA Limited’s revenue in 2019 increased by 152% compared to last year, Shopee will surely go far. It’s only the beginning of the year, but they have already introduced the Shopee Feed feature, which according to the reviewer will provide social features for users such as creating content to interact with friends, shoppers, sellers. , take this e-commerce site to the next level.

Sendo focuses on attracting new users. From Q1 to Q2, Sendo’s Website traffic increased by 24%, bringing them to No. 3 nationwide. And Tiki chose to go slowly but surely, aiming to increase the user experience when launching the TikiLIVE application and developing a warehouse and fast delivery system. Tiki ranked 2nd in the country in terms of popularity and user favorite in 2019.

Finally, Lazada in 2019 focuses on mobile applications such as: Lazada Super Party, game show, music festival. Most of them are concentrated, effective on phones, limited to Websites, so this e-commerce site ranks second in the number of users of the application but is in the top 5 in terms of Website traffic.

Despite the birth and appearance of many other e-commerce sites such as: SHEIN, Wish, Adayroi, AliExpress, … but these 4 sites still dominate Phong, in turn leads the table on the basis of e-commerce in Vietnam 2019.

Online shopping on e-commerce platforms has become a reflection of Vietnamese consumers

When analyzing customer behavior, the figure shows that up to 45% of customers access the e-commerce floor by directly typing the Website address, not searching on Google or Click on Ads. This is much higher  than the global average of 27.49%. Meanwhile, up to 37% are from organic search, 7% through social networks, and only 3% from search ads (According to SimilarWeb analysis, 2019). Every time a user’s need appears, they will open their favorite application or type the Website address and access it immediately, without having to hesitate, search or choose as before.

E-commerce was also one of the most watched industries on Social Media in 2019, attracting millions of discussions each month. This once again shows the excitement and powerful potential of e-commerce. The period of educating consumers about online shopping until 2019 has been a great success. What e-commerce companies need to do next is to create a point of difference, focusing on user experience benefits rather than price competition.

Ecommerce trends in 2020

The challenge now for e-commerce companies is how to make customers remember their difference, as a brand mark nowhere have been. How to make users maintain the habit of buying things on the page without having to offer incentives and promotions to decide to buy. Creating new values, real values, touching emotions, more convenient to retain customers. Only then can the Vietnamese e-commerce platforms develop sustainably and long-term. Developing the infrastructure to support e-commerce, the smoothest experience, fast same-day delivery – fast, personalized to each customer is what businesses are doing right now.

Playing an important role in the success of an e-commerce business is the sales website – the first gateway consumers come into contact with, decide to stay and buy. ready to choose for the next shopping. Sales website now has enough parts, beautiful interface is not enough. With the rapid pace of technology, the rapidly changing consumer behavior brings convenience and simplification in user experience to new heights, requiring companies to have a logical sales web mindset. , both creative, impressive and unique.

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Summary

Market e-commerce in Vietnam 2020 never hypothermia. It has become the business trend of the times. No matter what field you are operating in, this opportunity cannot be missed, especially when COVID 19 appears, e-commerce plays an even more important role, helping the company to survive and maintain and develop. develop. You don’t have to be the leader, but be a trendsetter and leverage e-commerce to grow. Vio Digital – Website Design Partner Vietnam’s leading professional salesman is always ready to support you. Contact Vio Digital today for the earliest direct consultation.

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