In the current era of rapid development of information technology 4.0, especially after the recent “super strong blow” of Covid 19, online marketing is the most important thing. businesses have to think about. It will be a huge mistake, a terrible loss if you ignore the Google Adwords channel. So what is Google Adwords? How to run effective google adwords how? Please follow the “expensive – cut – cut – pieces” tips that Vio Digital shares below to not regret.
Understanding Google Adwords correctly to run effective ads
Before starting to learn how to run effective google adwords ads, you need to understand the concept correctly What is Google Adwords? How is it different from SEO. Indeed, despite being an expert for many years in the field of Google Adwords, but before many stupid and unexpected questions from young people, sometimes Vio Digital still confuses these two concepts. Basically, you can understand as follows:
Google Adwords is Google’s online advertising program. Through Adwords, you can create keyword ads that reach the exact target customers right at the moment they search, are interested in the products and services that your company provides.
The basic difference between these two forms is: When using Google Adwords, you can easily put your keywords or products on the top of the results Google search without having to invest a lot of content or other techniques. However, you have to pay a fee for this. On the contrary, SEO requires a lot of investment in content and techniques to get your products and services to the top naturally and without cost.
Grab benefits from Google Adwords channel to know how to run effective google adwords ads
Compared to traditional forms of advertising such as banners, televisions, flyers, etc. Adwords is more flexible, the cost is much cheaper. You will easily direct your ads to customers who really need it, the number of leads, the extremely high conversion rate, the fast delivery, is definitely the perfect answer when using this channel.< /span>
On the other hand, Google Adwords has more than 50 complete reports on metrics related to advertising activity by Google, from the overall campaign to the individual metric details. keywords, each region, each GDN cluster, each customer behavior, etc. that you target. Even overcome the disadvantages of Zalo and Facebook channels. Therefore, you can completely control the effectiveness of the advertising campaign in the most thorough and detailed way.
From there, optimizing ads and campaigns is completely easy and promises to be much more effective. In particular, you can change the campaign message, the ad template only from 3 to 5 minutes, without having to spend a lot of cumbersome steps and wait for a long review.
An important benefit that makes any marketer, advertiser interested, is the cost. With the Google Adwords channel, you have complete control over how much your potential customers pay per click. There is no minimum pay limit, you can limit the daily budget per campaign. Knowing the daily budget, the amount of traffic achieved, the number of target customers reached is what any advertiser wants.
Reveal the secret of how to run effective google adwords ads from Vio Digital for businesses with low budget packages
This way of running ads requires you to be regularly updated with new trends and Google algorithm changes as well as new update policies. Maintaining a routine or habit will make you stay in place forever. As with any field or industry, it requires flexibility, focus and dedication to the new profession to achieve the desired success.
For businesses with limited budget packages, Vio Digital shares with you the following must-know – remember – important notes. Both cost optimization and high efficiency.
It’s still “keywords”
In Google Adwords advertising campaigns keywords play a very important role, because through keywords, users can find your business through search engines. sword. Choosing a good keyword will not only help you improve the efficiency of your ad, but also save significant costs.
A useful experience for you is to choose keywords that target the benefits of products and services that you target customers to find easier. Long-tail keywords that fully describe the product often have low bids but high conversion rates. For example, instead of using the keyword “Google Adwords advertising”, you can use the keywords “effective Google Adwords advertising”, “how to run standard effective Google ads for beginners” to target the closest. needs of target customers who are looking for your products or services.
Learn more about knowledgebase: Landing Page to help you optimize your business.
Target the exact target market
This is the obvious thing every marketer must do and want to do exactly. You should be based on the scope of business activities that use your budget to invest in customers in that market. For Google, limiting the scope of advertising and targeting the right target market is the most optimal way to increase efficiency and reduce costs.
Choosing when to display is indispensable for Google Adwords
Depending on the time of day, the campaign will bring different results. Because if the ad is displayed at a limited time of distribution, the amount of traffic is not effective and wasteful. Usually, ads are displayed during peak hours or office hours… This time frame requires you to measure, observe and monitor tables to derive an estimate, although not completely accurate, but still will be the best basis for you to avoid having to find a needle in the bottom of the tank when running ads. At the same time, based on the analysis of consumer behavior and habits of products and services, the time when customers leave information or call the hotline number, the CTA button on the campaign to determine the appropriate time frame is important. can not be ignored. Of course, whatever you do, you need to analyze, evaluate and draw comments. It will be a great success, effective and shortens time, increases skills for those who spend a lot of time investing, analyzing data from Google.
Select ad device.
Google ads can be displayed on multiple ad devices under desktop and mobile modes. Based on current market trends and information search habits of consumers, the mobile interface is gradually taking over. Therefore, when you want to show a clear, attractive and suitable advertisement for customers, you should invest in this mobile interface, optimizing its limitations. In particular, fully display CTA commands, information registration form so that it is most user-friendly. Don’t be fooled into losing any customer experience. Any small detail will frustrate them and get out of your ad.
Summary
Ultimately, there is no one-size-fits-all recipe for all forms of advertising. With Google Adwords, you often hear that having money is effective, but now it is not so. Keep up with Google’s interests and desires, which is quality content, policy-free through keywords, right search demand, right time, and target audience. To do that, Vio Digital recommends that you definitely take the time to read the data, the tables obtained and draw the evaluation to optimize the following campaigns. Harmonious coordination between quality content – data analysis – Optimizing distribution techniques is the key to the question you are looking for: how to run effective google adwords ads.how to run effective google adwords. b>
Vio Digital also discovered a special thing that, although SEO and Google Adwords were not in the same direction before, but now they are gradually going the same way, you can combine both of these for maximum mutual benefit.
With many years of experience in the profession as well as supporting and implementing thousands of effective advertising campaigns for hundreds of customer partners about Google Adwords, Vio Digital affirmed commitment to achieve the highest and most desired results to customers. Vio Digital’s data management system and expert data reader will give you the most suitable advice and portraits, strategic maps of Marketing, Google Adwords, and SEO. Whenever you need a solution, need direction, just pick up the phone and contact us via hotline: 02866 529 707.
Expert for all SEO issues, Google Adwords – Understanding Google to accompany your growth.
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