image SEO to Google brings many important strategic benefits search engine optimization SEO website that professional SEOers have been doing very effectively. Do you want to discover all those secrets right now? Don’t hesitate!
What is image SEO?
A product introduction article, a blog post or an online article all need images to illustrate the writing more clearly, for the overall article more lively. Therefore, image SEO means that images inserted into articles on a certain website need to be edited in terms of size, quality, file size and fully added relevant information content on that page.
Benefits of SEO images on TOP Google
The how to SEO images on Google your standard will bring and benefits that you yourself did not expect:
- Content with images will keep readers on the page longer and can read the entire content of the article. With an attitude of interest in learning, if the article does not have images, the number of words will make the reader confused and quickly bored.
- A lively and useful article will be shared by readers to other social networks and of course a post have images that will attract more people to click to view.
- Readers can easily understand the content of the article through illustrations such as installation instructions. software or product introduction…
- The website’s SEO score will also be calculated if the image clicked by the user includes related information. to that website means the traffic rate will also increase.
How to SEO images on Google
Find the right image
The image in the article must accurately represent the content of the post and place the image in the most relevant position. Images highly appreciated by Google are original photos taken by themselves, photos that are closely related to the topic of the article will be optimized for keywords in the rankings.
Optimize images before posting
Before uploading an image to your website, you need to optimize the image according to the requirements of an SEO standard image. But sometimes because of focusing too much on other stages, some SEOers have overlooked this important factor. So take some time to apply the image optimization practices to WordPress as well as other types of websites. , help increase SEO efficiency below:
Reduce image file size
The image in the article of a website not only appears in the article but also appears in Google Photo Search, users often use this tool to search for images. image. Once the user clicks on the image to view but the image is too large to make the website load slowly, they will quickly exit to find another page faster, surely the website’s traffic rate will also decrease significantly.
Usually, WordPress websites allow customizing SEO standard image size before adding to the post. The standard image sizes on the website commonly used are as follows:
- Slider website image size: 1360 x 540 pixels
- The image size in the article includes: illustration image size is 300 x 188 pixels and image size details are 800 x 500 pixels.
- Product internal image size: 300 x 400 pixels for illustrations, with images detail is twice as large as 600 x 800 pixels
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Another nice tip is that you can use some of the free WordPress image optimization plugins like WP Smushit to increase or decrease image size, very good support in increasing website speed.
Use the correct filename
Each image has its own file name, the image file name must be related to the topic, content or title of the article. It is best to use the main keyword to name the image. An example that might make it easier for you to understand: You write an article with the topic “Optimize website images ” then the names of the images in the file will be: toi-uu-hoa-cac-hinh-anh-cho-website.jpg or huong-dan-toi-uu-hoa-cac-hinh-anh-cho-website.jpg
Strong image format
While optimizing images for SEO, you also need to consider the image format to choose the format that best suits the post content. There are 3 common types. as follows:
- JPEG format: suitable for large-sized illustrations, but still retains clear colors sharp even though the image file size is small.
- PNG format: Use this image file in case of maintaining background transparency effects.
- WebP format: can replace WebP for both JPEG and PNG because it gives good quality results with small image files.
- SVG format: commonly used for logos and icons.
Optimize wordpress images
Image must have Alt-Text
Alt text is gì? Why should images have Alt-Text? In English, Alt-Text is an abbreviation of the phrase Alternative Text, which means that Vietnamese is an alternative text, this is considered the most important element, must have in the problem Image SEO.
For humans, it is very easy to understand the content of images when displayed on certain websites or blogs. But for search bots, they have to rely on the content of this alt text to be able to read what those images are about. Therefore, thanks to Alt-Text, bots can quickly understand the content of the image to classify, identify and produce appropriate results when there is a related query.
Add Caption to Image
When optimize images for WordPress, you can add or no caption for images has no effect on rankings. However, the image will be more detailed, understandable and attractive if there is a specific caption.
Conclusion
Practice will show you that using images in SEO and posting images to google also affects keyword rankings. Inserting optimized images into articles on wordpress makes the article on the page more vivid and the content conveyed to readers is also easier and faster thanks to the Google image search engine. Sometimes you don’t need a long explanation, just add a related photo.
A really boring article if it’s all text, but otherwise your website will get a lot of traffic from Google Search images when users search Search for a query through how to google images instead of entering text as usual.
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