Which SEO trends 2022 stand out? This is a question not only for SEOers but also for market researchers. In the last two years, with the impact of the Covid epidemic, it has changed quite a lot to consumer behavior. Besides, there are some strict regulatory policies of the “big man” Google. Make SEOers constantly change and adapt to get the best results. So what about 2022? What are the SEO trends this year? This question will be answered by VIO right now.
Top 7 outstanding trends of SEO 2022
Voice Search
As some studies show, the future of voice search of users accounts for a high percentage. The reason is because technology thrives and tools take the throne. In particular, the use of smartphones by users has grown even more strongly. Therefore, when searching for any problem, they will tend to speak directly instead of typing like before.
To catch up with SEO trends 2022, Voice Search should not be ignored. This factor will largely affect the title of the article. Headings can be longer and focus on questions. In addition, there are words that express confusion such as: how, how, how, how… Contribute to the user’s curiosity and action of wanting to click on the article.
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Article Content
Content is the soul and value of an article. Focus on creative content and images. In addition, there should be a little difference that will attract more users. Thereby, will effectively reduce the Bounce rate (bounce rate). Articles should not be too regular and too conceptual. Instead, there is a CTA (Call To Action) section. This, will reduce boredom and stimulate the reader effectively.
Page loading speed
Page loading speed is an important factor not only now but also in the future. Remember, the slower a website loads, the more it loses its ranking advantage. Not only that, the page load speed also speaks to the friendliness of your website. Contribute to getting high ratings from Google.
Towards “top 0 position”
Usually, the purpose of SEO is to help the website achieve the top position or page 1 on the SERP. The top 0 position is understood as the Featured snippet (the main snippets are directly extracted on the search table). This is also one of the forms to be promoted in the SEO trend of 2022. This method is quite effective and is also applied by some SEOers. When the user types any keyword, that content will appear right in the title. Just felt this was the problem I was looking for. Surely, users will quickly click on your article.
More videos
Users today often prefer short videos that convey the right content they need. Especially in the Y and Z systems. Therefore, SEO about videos instead of articles is also one of the trends. Very suitable for youth related fields. For the most part, young people today prefer messages with eye-catching sounds and images. So this is also one of the ways for the website to reach this audience more.
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Mobile interface
Focusing on the website interface on Mobile will help you “eat” more points than other competitors. Some statistics say that users use phones to search at a higher rate than other devices. In particular, in the future, the trend of using smartphones is forecast to increase without stopping. Therefore, for the website SEO process to be effective, SEOers should not ignore this important factor.
EAT Principle
EAT is one of the principles that SEOers need to master. Of course, in the future this principle will also be very important. In EAT is a combination of three factors Expertise, Authority last is Trustworthiness. These are term is regulated and focused by Google in a standard article.
Conclusion
Hopefully through the article will help you know more about SEO trends 2022. As can be seen, in addition to having good SEO skills and tips. Besides, SEOers also have to keep up with trends in the SEO process. This ensures the quality and increases the amount of traffic for the website quickly.
