The world has been and is in the digital age. Instead of traditional shopping like the way we used to, online shopping is now becoming more and more popular. One of the famous and popular online shopping sites for shoppers today is Shopee. This name is certainly not too unfamiliar to anyone. Everyone has probably heard of this website name, whether they have purchased or not. So how is Shopee’s marketing strategy to reach so many customers?
What is Shopee’s Marketing strategy?
<3 leader in this field. Surely anyone who buys online can recognize this as it becomes more famous than Tiki, Lazada,... the top websites of the past. This success partly comes from Shopee's Marketing strategy. Here is the specific 4P Marketing strategy of Shopee that you can refer to.
Product Strategy
Shopee is an e-commerce platform that provides a shopping page for users. There are countless welding shops from all over the province and also abroad. Therefore, the number of products as well as product models is also countless. Although there are a number of other services, Shopee has always focused on fashion, departmental, beauty products, … attracting customers everywhere.
Besides, past purchasers can also rate the product. Rate the store about your experience. From there, later buyers can learn from experience and choose accordingly. Users can also message the seller directly. For inquiries about < strong>product very convenient.
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Price Strategy
Besides providing diverse and quality products, Shopee also focuses on pricing strategy. We can see that on the market today there are many e-commerce sites specializing in providing very diverse items. Therefore, only for goods, Shopee also focuses on price to compete.
Shopee promotes and supports store owners who register to sell here to reduce product prices. In addition, there are also big promotions. Discount codes as well as shipping support always attract users and bring a lot of cost benefits to them.
Distribution Channel Strategy (Place)
Because Shopee wants to target a wide range of users from large to small, from male to female in Vietnam, the distribution channel is very diverse. We can access Shopee via the website when using a computer. And download the Shopee app when using the phone. It facilitates customers to buy goods anytime, anywhere or see and know this website conveniently and quickly.
Promotion strategy
And last but not least is Shopee’s promotion strategy. Shopee has stepped up the promotion of its brand. On the media, especially Facebook, Google,… They also actively invite world-famous artists like Ronaldo or some famous artists in Vietnam to attract customers. Sale activities and sale hunting are also widely and widely promoted on social networks to attract a large number of interested customers.
See also : What is Omni-channel marketing?
Summary
Shopee’s marketing strategy is very correct and diverse. This is an important factor and contributes greatly to the success of this shopping site as it is now. Those who do business need to pay attention to forms of Marketing to bring their brands and products far, reach many different users. Today’s online marketing strategies are very diverse. Currently, there are many teams as well as companies specializing in receiving Marketing services. You can find more information at https://vioagency.vn/.
