Why does a small and medium-sized business have a much higher growth rate and rate than large companies? Why does an individual business sell so many orders and be loved by so many people? The answer is that they know how to exploit and maximize the potential of the online channel. After the Covid 19 epidemic, the importance of Online Marketing gets even bigger as customers’ consumption trends change. What about your business? It’s time to start to learn thoroughly and apply it methodically for the company.
What is online marketing?
Online marketing is also known as a form of online marketing using electronic means, computer network technology to research the market and devise strategies. product development strategy by advertising through Internet media, bringing the company’s goods and services to consumers in the fastest way.
According to statistics, as of the third quarter of 2019 there are more than 4.33 billion active Internet users (Datareportal, 2019). That marks an increase of 327 million compared to Q3 2018. At 8.2%, the growth of active Internet users worldwide is 8 times faster than total population growth. In other words, more than half of the global population is using the Internet.
Therefore, online marketing is growing as strongly as it is today. The importance of online marketing slowly proven.
Usually businesses will combine many online marketing services together to bring the highest communication efficiency. Or with just one tool, small and medium businesses can also do successful online marketing, depending on the purpose and strategy must be very wise. Even following the current general trend, individuals can also use social media channels to promote their brands and products. Social networks such as facebook, Instagram, Twitter, Pinterest, etc. become the ideal environment for business activities of individuals and businesses alike.
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What is the importance of Online Marketing?
Some benefits to mention when applying Online Marketing are as follows:
Exploit a large number of potential customers
Online customers here are not limited, regardless of region or geographical location in the world can reach. And especially, online marketing forms help to target the right audience, at the right time, … to bring the highest efficiency.
If you use traditional marketing methods, you will definitely encounter limitations in terms of scope and size of customers. Banner advertising, advertising limited by location and space, the budget is quite large and difficult to handle or change in time when the results are not as intended. But in contrast to Online Marketing, the reach is replicated many times, easily reaching the target audience, giving information and timely support. On the other hand, the budget is much less than the offline marketing way and the company can easily manage, modify the campaign right away, and draw lessons for the next time.
Increase brand awareness at a more optimal cost.
Items and products are comprehensively developed and widely covered on all channels, making it easy for consumers to know and buy. The level of brand recognition has also increased rapidly since then.
Communicate with customers quickly and conveniently
An advantage when deploying online is that the company can deal with customers 24/24, dedicated support without any distance barriers , space-time. Timeliness, speed and convenience are considered the top factors for successful business today. Online marketing has helped businesses overcome this problem
Diverse forms of expression: Conveying creative and groundbreaking information to users
Specifically, in 2019, watching videos was the most common activity performed by Internet users: 9/10 users watched videos online. This is followed by streaming music with 70%, watching Vlogs with 50%, online radio with 47% and listening to podcasts with 39%.
The trend of customers spending more and more time online, using more technology devices. Therefore, online marketing is easily accessible and popular. Some forms of online marketing include: Email Marketing, Search Engine Optimization, Pay per Click (Google Adwords), Content Marketing, Social Media Marketing, Affiliate Marketing, Mobile Marketing, Video Marketing, Display Advertising, Viral Marketing.
Summary
Online marketing is a general trend, if you do not invest in development, it means you have gone wrong or go slower than other companies. How to promote and make the most of this advantage is the current problem of the company. The fertile land of Online is divided equally among all, the rest is how the company applies to bring the highest efficiency.
The importance of Online Marketing is undeniable at this point. Vio wishes customers and companies more and more success and development in the future. If you have any questions or need any information about Marketing Online, do not hesitate to contact Vio Digital for direct advice.
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