Google Trends User Guide user search trends for new words. Today, in the era of information technology explosion, Google is no longer a strange term for everyone. Anyone, working in any field must have used this tool to find information for their needs. There are many keywords found everywhere by Google. And to evaluate the popularity of those keywords, Google launched the Google Trends tool (Google trends). Here, we will also learn about guide to use Google Trends.
What is Google Trends?
Google Trends is a free tool from Google that provides statistics on the search frequency (via Google Search, Google Images, Youtube, …) of a particular website. certain keywords in a region, country, or territory within a specified period of time. With the ability to process more than 40,000 search – queries (search queries) of more than 1.5 billion people around the world every second, Google Trends is really a useful tool in understanding trends of marketing researchers. .
Google trends vietnam from the beginning of 2020 until now
Since the Covid-19 pandemic started raging around the world from the end of January 2020, keywords related to corona virus have always been the leading trend in Viet Nam. Search volume gradually decreased when the number of infections stopped at 16. After March 5, when the second wave of infections began, the trend increased sharply again and peaked on March 29. The hottest keywords on Google are most interested and searched mainly around the following questions:
- Who first discovered corona virus?
- Expression when infected with corona virus?
- How much does a Covid-19 test cost?
- Where did Corona come from?
- Cough, headache, fever, fatigue, sore throat is what disease?
- Coronavirus infection statistics
Also, in the meantime, Google Trends Youtube also says received many searches around the messages of the authorities about the pandemic such as prevention of fake news, instructions on proper hand washing, practice of wearing masks, medical declarations, …
See also: What is Meta Description?
How to use Google Trends effectively
With the existing google hot trend capture the trend of Users, to effectively exploit that huge amount of information, we usually do the following basic ways:
Option 1: Compare the hotness between keywords
Different keywords will be searched more or less depending on the needs of the user. For example, we want to check if between the two keywords “buying a house in Hoc Mon” and “buying a house in Go Vap” which keywords are searched for more, we just need to follow these steps:
Step 1: Go to the free tool’s explorer
Step 2: Type in the box Add a search term for keyword “buying a house in Hoc Mon”
Step 3: Click the Compare box to enter the keyword “buy a house in Go Vap”
Step 4: Select Vietnam region, choose comparison time depending on purpose.
Google Trends will immediately draw a graph showing Google search trends of the two keywords “buying a house in Hoc Mon” and “buying a house in Go Vap” in the time we have chosen. From the chart, we will easily see which keywords are searched with more frequency recently and soon come up with appropriate marketing solutions.
In addition to comparing the popularity of keywords, Google Trends also supports evaluating the “coverage” of a keyword in a specific area. selected for example Hanoi or Ho Chi Minh City. At the same time, when a keyword is compared, there will be related queries to help capture user psychology.
For example, with the keyword “buying a house in Hoc Mon” will appear related queries such as “buying a house in Hoc Mon under 2 billion”, “buying a house in Hoc Mon with a pink book” own”, “buy Hoc Mon house 1 ground floor, 1 floor”, … We will rely on these queries to assess which user needs are increasing to propose appropriate business solutions.
Method 2: Measure popularity of products across multiple channels
Just because a product may decrease in popularity when we search the web does not mean it is gradually being forgotten. Most likely it is still popular when we search on Youtube for example.
So while finding out the popularity of a product on Google Trends we should find out how often they are searched through many Google channels like Google Search, Google Images, Google Shopping, Youtube, …
Knowing the most searched product on Google will helps us focus on promoting and developing that product to avoid discarding a piece of content that is still useful.
Method 3: Quickly update hot topics
With Google Trends realtime mode, as soon as there are hot topics we will be able to see the most searched keywords follow these steps:
Step 1: Visit homepage Google Trends
Step 2: Select Vietnam region
Step 3: To see which topics are trending, we choose Trending Searches. Including the following items:
Daily search trends: daily search trends.
Realtime search trends: current search trends.
Depending on the hotness of the topic, they will appear often or not when we use Google Trends. These topics are also detailed through a chart showing the user’s interest on websites over time. Capturing market economic information quickly will help us make the right plans to meet the needs of users.
Option 4: Sign up for Google Trends newsletter
Google Trends has shown its usefulness through aggregating and evaluating user trends as well as its ability to quickly update hot topics. So how can we receive notifications from Google Trends when there are updates from the topics we care about? It’s very easy, we just need to follow these steps:
Step 1: Visit google newsletter page.
Step 2: Click Add subscription to enter the keyword we want to track as well as where to track and how often to track.< /span>
Step 3: Click subscribe and Google Trends will send you the latest updates on keyword trends< /b> which we are interested in.
Summary
In addition to the above ways, to use Google Trends effectively we can also use many more ways such as Attaching top keywords In general, to achieve the highest results when using Google Trends requires a process of synthesizing and processing in-depth information over time. as well as location-specific. These jobs are aimed at the sole purpose of fully understanding user trends to be able to devise the most effective marketing strategy.
Company Viocompany is at the forefront of solution to improve online marketing efficiency , planning a strategy to push keywords in 4 months to help keywords quickly get to the Top 1 of Google, help customers have many orders. If you need more information, please contact the following information:
VIO CO., LTD
- Address: No. 41 Street 12 KDC CityLand Park Hills, Ward 10, Go Vap District, HCMC
- Phone: 0962337790
- Email: info@vioagency.vn
