Currently, marketing is growing and becoming “hot” than ever. With a wide variety and coverage. This is considered one of the industries with the most terminology today. In this article, VIO will introduce you to a fairly familiar form of marketing. That is Experiential Marketing. So what is Experiential Marketing? Without keeping you waiting, let’s learn about this term now.
What is Experiential Marketing?
Experiential Marketing is commonly known as experiential marketing. This is a fairly common form used by many famous brands. Different from the advertising images when looking through the screen. At Experiential Marketing, customers will directly experience the product to make the most accurate purchase choices. It can be seen that when consumer loyalty is decreasing. Part of it is also due to a series of false advertising tricks that cause distrust of users. Giving them a hands-on experience is a rather unique strategy for customer retention.
Especially, with millions of information appearing in front of you every day. This, will create a feeling of boredom and difficult to receive from the viewer. The stories and messages conveyed must be really valuable and touch the right insight to achieve results. In addition, the real experience and feel of the product/service is always a priority for users. With Experiential Marketing this form will help businesses do that effectively.
See also : What is Metaverse?
Why should you choose Experiential Marketing?
It is a very common term in marketing. However, Experiential Marketing has not yet been applied by many businesses. Maybe part of them do not understand what Experiential Marketing is as well as the benefits that this form brings. Here’s why you should use Experiential Marketing for your product/service:
Increase revenue very effectively
Why do we say Experiential Marketing will effectively increase sales? Very simple, in addition to stimulating customers to buy products, but when participating in activities. This form also brings an unforgettable “experience” to the user. Especially when your product already has a place in the customer’s mind.
Provides a high level of experience
This cannot be denied when today, news or advertising information appears rampant and without stopping. At that time, customers will want a new thing, in other words, experience instead of having to learn about that product. Through Experiential Marketing with activities such as: product trial, Pop-up stores, outdoor activities… Customers will have authentic and unforgettable experiences with your products.
Make your product stand out
Not only creating a reputation effectively. In addition, when using Experiential Marketing, it will contribute to increasing the difference compared to competitors. With unique new combination and optimal experience. Surely, your product in the market will win high attention from customers. Not only that, experiential marketing also attracts extremely good interactions. This is also the factor that most businesses very focused now
Some Experiential Marketing Campaigns
Experience AR World Cup 2018 with Coca Cola
Coca Cola is known as one of the “leaders” of the beverage industry. When it comes to Experiential Marketing, the success of this brand cannot be ignored in 2018. Based on one of the biggest football events on the planet, Coca Cola has been smart to launch a lot of marketing strategies during this time. Especially, with the organization of the AR experience program. This is virtual technology, bringing relaxation and new experiences to participants.
See also : Beamin’s marketing strategy
Sony Pictures Ghostbusters Release
Sony has chosen a platform to build the “giant” Stay Puft Marshmallow Man in front of everyone. By creating curiosity and excitement for those passing by. Many people took pictures and shared them on social networking sites. Thanks to the level of awareness right from its release, the film has brought in huge revenue beyond expectations.
Conclusion
Experiential Marketing is really a rather unique form of marketing that businesses should exploit. Surely, now you also have a better understanding of what Experiential Marketing is, right? Please continue to follow our articles at https://vioagency.vn/. In addition, if you have questions or difficulties about digital marketing services, you can contact:
VIO CO., LTD
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- Phone: 0962337790
- Email: info@vioagency.vn
