In the 4.0 era, our level of technology usage and digital exposure is increasing day by day. That’s why KOL – Key Opinion Leader has more influence and important voice on viewers, specifically target customers. This is a “fatal” Marketing “platform” for communicators, how can you ignore it. So what is KOL in Marketing? Please find the answer below.
Do you have a clear understanding of what the term KOL is in Marketing?
KOL is an acronym for Key Opinion Leader, who are influential individuals with profound expertise in a certain field such as actors, singers, and singers. Doctors, MCs, models, … are widely known.
Currently, about 68.72 million Vietnamese people use Internets, equivalent to 70.3% of the population, up 0.8% over the same period. In addition, in January 2021, We Are Social reported that: 73.7% of the population is active on social networks, equivalent to 72 million people, up 10.8% over the same period. This further proves what the expansion and influence of KOL is in Marketing.
KOL is an extremely effective marketing method, helping to convey the message of the product. KOLs are hired by businesses for the purpose of promoting their products and services to customers.
A few good reasons why your business should invest in a few campaigns KOL Marketing
– Approach close to the target customer.
– Increase credibility with customers.
– Increase brand recognition.
– Motivate customers to purchase and choose their products.
– Contribute to improving SEO keyword rankings
Through KOL, word of mouth marketing is also easily implemented, viral projects are more feasible and successful than expected. Let KOL speak your message, values, “heart” to our valued customers!
More : What is Footprint in SEO?
What is Influencer and KOL in Marketing? Don’t confuse the two concepts
KOL and Influencer are two different terms.
Influencer are influencers on social networks like Youtube, Facebook, Instagram. As a result, any online user can become an influencer for a certain audience or market.
Depending on the field in which they operate, or the purpose of using social networks… there will be different levels of influence.
With KOL, many people are not active on any social networks. They are followed by many people because of their technical skills. Each KOL has its own position, now on the social networking platform. Therefore, you can easily see KOL in traditional media such as newspapers, television, radio. KOLs are people that the press will always be interested in when they want to draw attention to some current issues.
A notable difference between KOLs and Influencers is their reach and influence. KOL’s reputation and recognition may be limited to a specific region. It could be a small town, a city, a state or even a country.
Based on the number of followers, Influencers are divided into the following 4 groups:
– Nano – Influencer: 1 – 10,000 followers.
– Micro – Influencer: 10,000 – 100,000 followers.
– Macro Influencer: 100,000 – 1,000,000 followers.
– Mega – Influencer: over 1,000,000 followers.
Another big difference is in the way KOLs and Influencers work.
Most Influencers work on social media, blogging, Youtube. Live Stream, Facebook. They will spend most of their time investing in videos and images that convey a message to their fans.
KOLs, on the other hand, spend most of their time engaging in their area of expertise. They can spend time on social networks , but that’s just free time. They won’t be able to spend all day just coming up with a post or filming an Influencer-like video.
As a result, Influencers are masters of communication. One of the skills is as important as professional knowledge that they must know. It can be said that Influencers are like teachers because they understand and convey their expertise to the audience. With KOLs also need some communication skills, because if they are trusted by fans, there will be no need to emphasize or talk too much about their partners like Influencer.
See also : < span style="color: #ff0000;">Who is marketing?
How to use KOL in Marketing?
So what is KOL in Marketing, specific campaigns, activations How can it be?
KOL appeared in the sales livestream, using his own speaking talent and expertise to sell or spread the brand.
KOL review products, take photos, record clips to share feelings about products and services.
KOL participates in events, launch programs.
In the midst of an age of increasing information and noise. Then businesses need a lot of campaigns in conjunction with KOL to assert their name. Clarify the message and value of your products and services. Take the time to analyze the product, the target customer. To choose KOLs in line with business goals and brand image representation.
In future posts, Vio Digital will share more interesting information for you taste. How to choose the right KOL, a few golden faces in the KOL village in the right industry. Tailor-made for your business.
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