Recently, terms or questions Performance Marketing being the most popular topic businesses, online business people, marketers mentioned. Because in a marketing campaign, performance marketing plays an extremely important role, creating direct results and effects.
Below article Vio< /strong> will delve into the concept and practical things to know about this job for you to understand.
What is Performance Marketing? Is this a “magic drug” to help businesses boost revenue overnight?
The term Performance Marketing is really new and has become popular in the last few years because of the increasing pressure on measuring and optimizing ad performance. makes Performance Marketing more interested than ever. Simultaneously with the sudden and sudden change of advertising platforms, Performance Marketing needs to be understood and invest methodically.
What is Performance Marketing?
Although in Vietnam, this phrase is quite new, but in foreign countries, specialized books have defined this term, specifically:
“Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.r., merchants or retailers) pay marketing companies when a specific action is completed such as a sale, lead or click.
You can understand it simply as follows: The way in which advertisers/agencies are paid for completing a specific action, such as: sales, lead or click – CPC (Cost per click), CPO (Cost per order), CPL (Cost per click)… in ads. In a nutshell, it is to create results as much as you can pay.
See also: What is standard SEO article writing?
<3 Definition closer to reality and easier to understand, specifically:
Performance Marketing is the fact that advertisers have a marketing mindset, requiring them to answer 3 questions: What are the goals and KPIs of your Marketing campaign ? How to measure those KPIs? How to optimize campaigns to achieve that KPI? In addition, they will determine which channels need to go to be effective, how to advertise, how to get the best insights and reach the best target customers.
What is the importance of Performance Marketing?
<3 But we can be sure that any business cannot lack Performance marketing.
Performance Marketing not only brings in profit from orders, but is also effective in targeting Branding, interaction, traffic, and conversions.
On the other hand, performance Marketing also helps businesses control implementation activities, reduce risks, evaluate effectiveness and decide whether to continue, promote or Stop that marketing campaign. At the same time, performance also brings B plans, an effective alternative to the current inadequacies.
Through transparent and clear metrics, managers can monitor the effectiveness and feasibility of KPIs, and how far the destination is. Thereby optimizing costs for businesses.
Things to know when launching a Performance Marketing campaign
Unify campaign targeting metrics from the start.
Understand your product, USP, and selling advantage in the marketplace, compared to your competition.
Understand your target audience, spend time analyzing customers in terms of customer behavior, experience, and persona…
Make a specific plan and timeline to measure, evaluate, stick to the implementation plan to ensure campaign effectiveness and have a plan B, timely solutions.
You need to link departments, understand what other departments are doing to combine appropriately and create well without affecting the marketing ecosystem. company general.
Summary
Performance Marketing, the role and meaning of this field, through the short article above, you certainly have somewhat understood. In particular, to evaluate the capacity of an effective Performance Marketing person depends on the experience, marketing thinking of the employee, understanding of the industry and customer behavior, the channel being deployed…
Technology will change constantly, advertising platforms will also constantly update, but you should not be worried or afraid because of that. Performance Marketing is an interesting field of Marketing for Marketers with passion and constant learning. Always keep your thinking in control, understand your goals, know how to measure and plan, then nothing will make it difficult for you. The destination of performance marketing is not far away.
VIO Co., Ltd – Total Digital Marketing Solution
Address: No. 41 Street 12 KDC CityLand Park Hills, Ward 10, Go Vap District, HCMC
Phone: 0962337790
Email: info@vioagency.vn
