The purpose of creating a website is for customers to consult and buy the products and services you provide. However, to do that, your website needs traffic. If you are not a professional marketer or SEO, surely you will not really understand this concept. So what exactly is traffic? What types of website traffic are needed to help promote the brand?
What is Traffic?
In the simplest sense, traffic means the amount of traffic or people visiting your website. Normally traffic will be calculated for the entire website every time a user visits this value will increase. It can be said that in SEO, website traffic is the top concern.
Traffic importance
In addition to focusing on conversions, the traffic of each website page is always the most concerned. Why is that? Here are some important roles of traffic you can refer to to better understand its importance.
- For display on Google search, a lot of traffic and stability will help this rank increase, display better for searchers.
- People often appreciate sites with high traffic.
- High traffic can also judge the content on your site to be quality, useful.
- Stable click-through rate will help increase conversion rate (CR). This is the most direct method for customers to contact.
Types of website traffic
Referral Traffic
This is a term that represents traffic from external sources, not through search engines. This is also an important traffic source to have for a website. To increase your referral traffic, you can do it by the following methods:
- Posting on community blogs: how community blogs are created can also attract readers to your site .
- Comments and comments on blogs: at other blog sites you can comment and include website links.
- Sending mail: for businesses email is an indispensable tool in the working process. Create email marketing that will bring referral traffic if you do it well.
- Video marketing: in this day and age when video tutorials, tips and information are increasingly popular, the use of Using video marketing will help attract customers much more. So creating interesting videos with a call to action or a direct link to your website is also an optimal choice.
Social traffic
As the name suggests, these are traffic originating from social networking sites through clicking on links in articles or advertisements. Surely you can already know what the direction of increasing traffic is, right?
Social networking sites such as Facebook, Twitter, Instagram in addition to sharing information and feelings, video is interesting, this is also a place to reach customers effectively. Come up with interesting content, beautiful images and videos that will attract views, thereby increasing website click-through rates.
Read more: Package website design price list
Direct traffic
This is the amount of traffic calculated by accessing the website directly without going through any intermediary website. That is, users will enter your website address directly on the browser. Usually, the websites that have a lot of traffic of this type will be the ones that have a stable customer base before.
Organic traffic
In SEO this is an important benefit and should be promoted. This traffic is calculated every time a user visits the search website (Google search) and accesses through the search results rankings.
This is also the reason why people often want their website to be in the top 10 in search rankings. Because usually no one will search for the websites in the back because they can almost find the information they want on the first page.
How to increase website traffic?
To increase traffic to your website you need to know how your site is currently rated? How did the competitors do them? What useful tools do you use to attract customers? Understand better how to increase traffic is what? How to design a website to retain customers? And there are many more things to pay attention to during the implementation process.
Understanding the difficulties of increasing traffic to your website by yourself, an online Marketing service was born to serve this need.
To get more information about Online Marketing and website design, customers can contact VIO Company for the best advice and support.
