Google is a popular search engine in the world as well as in Vietnam. Along with the development and connection of the internet, people’s demand for information is increasing day by day. However, each geographic location has different information needs. Understanding that helps businesses create connections with customers. Thereby approaching and promoting their brands and products. So what are Vietnamese people searching for on Google?
Overview of Vietnamese search trends last year
The past year 2020 has been a year with many fluctuations and Covid-19 seems to make search trends quite change. It can be seen that the appearance of this “character” along with the anxiety of the people is clearly shown in the list of search trends. However, an important event at the end of the year caused this trend to change slightly. Search information is divided into arrays such as: news, characters, online, … and especially the appearance of an item dedicated to Covid-19.
Top 10 search trends
News item
- US presidential election
- Covid-19
- Monkey Monkey
- iPhone 12
- Nguyen Duc Chung
- Tang Nhue
- Ho Duy Hai case
- Military Million
- Storm No. 9
- Three Gorges Dam
It can be seen that the issues arising in the presidential election on November 3, 2020 were of great concern in Vietnam. This trend has erased the top spot of Covid-19 and became the top 1 news item search in the past year.
Character item
- Donald Trump
- Joe Biden
- Jack
- Tieu Chien
- Au Ha My
- Hyun Bin
- Binz
- Park Seo Joon
- Suboi
- Phung Ngoc Huy
Along with the news section, Donald Trump and Joe Biden are the most interested figures in 2020. There has been a war between these two Presidents with conflicting opinions. Indeed, the end of 2020 is a time when information about the election is spread everywhere.
Covid-19 section
- Coronavirus tips
- Covid 19
- Corona symptoms
- Ministry of Health
- N95 mask
- Bluezone
- Medical declaration
- Wuhan
- Jealousy of Vy
- Directive 15
Pandemic appeared and broke out again, making people very worried. Symptoms of disease, ways to prevent it, place of origin as well as directives of the state leadership are always sought. From there, it can be seen that people are very interested and always update news when the pandemic appears.
The importance of capturing search trends for businesses
Help your business survive and grow
The market has hundreds, thousands, and tens of thousands of businesses in the same industry that exist and are growing. Therefore, in order to survive, businesses will have to compete fiercely in many different aspects. To get closer to your customers, you need to have a good grasp of trends, and this trend will be evident in searches on Google or other search engines.
Read more: < strong>How to upsell effectively
Effective business orientation
After knowing the search trends based on which the marketing department, the market will orient to expand the business, closer to potential customers. When you grasp the search trends, you will easily write content that suits your tastes, making it easier to reach all types of customers.
Get social media leads
Today, selling through social networks has become very familiar. The number of people using Vietnamese social networks is extremely large, so the probability for you to reach your customers on social networks is extremely high. Moreover, social networking sites such as Facebook, Instagram support advertising and extremely attractive product introduction forms. If you work well on these pages, you will easily find customers and increase sales.
Through Google search trends, businesses will easily see where the problem is and what people are interested in. From there, update relevant information, articles and images to attract viewers and interactions on social networks.
Conclusion
What Vietnamese people are searching for on Google is what they are most interested in at that time. And the factor for the success of a business is to grasp the requirements and preferences of customers and then change accordingly.
In addition to prominent trends, a website with a friendly and easy-to-use interface is also an advantage compared to competitors. In order to facilitate customers to have a website for their business, Vio Company is implementing attractive incentives when choosing a web design package. Immediately contact the phone number: 096 233 7790 for the best advice and support.
