As you probably already know, writing an SEO-friendly article is already very difficult, but to write a standard viral content, that difficulty increases many times. If you work in the field of content, I’m sure you have heard of it, but maybe the concept viral content is in you is still still vague? Through this article, VioCompany would like to share with you some tips to get viral content good standard.
What is viral content? The importance of viral content
Definition of viral content
To clearly define the viral content phrase, we will first analyze the separate semantics of these two words.
- Viral: is a word often used in the marketing industry, meaning to spread content and information more widely.
- Content: translated from English means content is information, shared experiences aimed at users, i.e. guests customer or audience. This content, in addition to normal text, can also contain images, videos, audio, … so that the recipient can receive information from it.
Advantage of using viral content in marketing
Viral content is content (including articles, images, audio, videos, ebooks, documents…) containing necessary information. The purpose of viral content is to influence the right audience and at the right time they care to promote the spread.
What’s the difference between regular content and viral content? That’s the spillover. A successful viral content is when it has great virality and the effect it brings can sometimes be a lot better than other advertising mediums. So people often think that if your business is strong in news, it is one of the effective 0₫ advertising methods.
How to create effective viral content
Surely, after knowing how effective viral content is, you are also curious about how to create them. In fact, effective viral marketing depends a lot on the acumen of information capture and the creativity of the content maker. It is something that depends a lot on talent, but the ancients have a saying “hard work compensates for intelligence”. If you are a sensitive person, the following methods help you “produce” a series of great content in a short time. Otherwise, you can still rely on this secret to gradually improve and find more relevant and attractive content.
Find ideas and content
Many people say that they can’t write good content because they run out of ideas and become bored. This is true, but don’t give up quickly because referring to other brands’ viral content will help you cultivate a lot. And maybe from there, you can find your own ideas and apply them to marketing.
Trends, hot trends on social networks also help a lot in creating viral content. Updating and keeping up with the trend is sure that ideas will also come to you faster.
Specifies the appearance of the content
Format definition What is viral content? Once you have an idea, think about the form of content to develop it. The form of expression needs to match the idea and also match the tastes of the customers that you want to target.
Currently people prefer image and video content over regular text. Therefore, if possible, develop your ideas into succinct images, interesting videos.
Resource Considerations
If your company has a team dedicated to developing content, that’s great. But if you have to do everything yourself, consider whether it is possible to fully implement the idea and form of content that you offer. Don’t give a deadline too short because you still need time to repair and replace until you get a perfect product.
Leverage social media channels
Today, social networking sites can be considered as the fastest way to spread the information you need to convey to everyone. Just one like, share or interaction has made the content more widely known.
Note that if your audience is young people, social media will be an effective medium. But if you are an adult or a child, TV, newspapers and Youtube are the most effective. In addition, in some countries, social media such as Facebook, Youtube, … are not popular. Therefore, clearly defining a new audience can help you localize and choose effective forms and means of marketing.
Summarize
With all the shares on Vio Company believe you have some more information about what is viral content and how to create quality viral content. Although we know that in theory, these tips are probably quite simple, but we still want you to be able to create the best quality viral content.
>> See also: How to create effective Viral Marketing
