Today, with the development of technology and the speed of internet coverage. Thereby, making digital platforms and online marketing soar. In particular, in the food and beverage market, many applications appeared. One of the most popular and appreciated apps is Beamin. In this article, let’s VIO learn about success in strategy Marketing by Beamin. What is successful helps this brand “capture” customers effectively.
Outdoor advertising
Is a brand specializing in “poetry” in food delivery applications. Beamin always refreshes herself through OOH (Out Of Home) campaigns. Specifically in each district, especially in the two big cities of Hanoi and Ho Chi Minh City. HCM. Beamin will have separate messages conveyed on billboards. With the image of Mr. Shipper combined with the main blue color. Along with that are the billboards of quite enough size to create a highlight for everyone. Some content that you will receive such as “I live in District 3. You just came out, I will deliver” or “What district is your house. Wait for me to deliver”….. The verse is quite interesting, especially easy to remember and attract the attention of passersby. This is called a “localization” strategy that both attracts customers’ eyes and stimulates their need to try the service.
Step by step “pleasing” customers
As a latecomer, but this brand does not directly win customers but is very clever to approach users. One of the smart marketing strategies of Beamin is knowing what customers want and approaching them step by step. This is demonstrated by two factors such as:
Focus on target customers
With the target towards young people, who are often attached to technology devices, typically Smartphone. In addition, the brand also targets office workers who do not have time to cook. Therefore, to satisfy the curiosity and try foreign dishes, young people. When it was just launched, the brand chose VHeartBeat of July 2019 to promote its products. Through the event, contribute to increasing awareness and receiving positive feedback from viewers.
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Capture user insights
Is a brand that comes after just stepping foot in Vietnam. Beamin does not want users to doubt the quality and value of the brand. In particular, the market right now has too many “giants” dominating. Therefore, capturing customer insight is something that Beamin absolutely does not ignore. With the purpose of building emotions on each dish. Know that most of the customers use hot and crispy food to keep the flavor on the stove. The brand focuses on distribution in every small niche. Therefore, receiving orders from 2-3km will help the ordering process go faster.
In addition, to increase youthfulness and dynamism. Beamin also created “Meat Cat” that both paints the closeness and makes the young people more interested. Besides, capturing user insights is also expressed by Beamin through media messages.
Strengthening communication
Beamin once again asserts himself on market food delivery in Vietnam. When in turn bring surprises to users. Not only promoting advertising on social networks. Beamin also released many campaigns and MVs that hit the right insights of customers. One of them cannot ignore two big cities of Beamin such as:
Campain “Women should love safe or enjoyable”
With quite deep content between safe love or interesting love. Through it to talk about choosing dishes near home or far away. This is the campain that received a lot of comments from viewers. Especially with the presence of MC Tran Thanh, who often appears in famous programs. In which “Who is that person” is led by MC quite successfully in counseling the player’s feelings. It is also one of the factors leading to a strong response from people.
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Release MV “Baby Beamin”
In the MV is the image of a gentle girl who wants to be a “baby” in the eyes of her lover. With the performance of AMEE and Karik. The song received huge views and created a trend for a long time. Through the MV, Beamin wants to convey a message every day of women that becomes sweet.
Conclusion
Hopefully through the article, it will give you some knowledge about Beamin’s marketing strategy. This is a latecomer brand, but with the right intelligence and strategies, Beamin has received high trust from users.
