Doing Content Marketing for E-Commerce has been a difficult thing. Making B2B even more difficult because the characterization of business customers is very different. Having its own characteristics, behavior and buying decisions are very different from B2C. So content marketing tactics for B2B e-commerce is effective? We invite you to explore through the article below!
What is Content Marketing for E-Commerce?
Content doesn’t just increase brand visibility. It also navigates and convinces potential customers to make purchasing decisions. Content marketing has more value such as: Create trust, attract customers. Increase purchase demand, while helping to save costs.
The global B2B – B2B Ecommerce market in 2020 is estimated to be worth $12 trillion. And this number is expected to increase by 17% by 2021. This is an ideal number for companies doing business with B2B files.
Today, more than 90% of B2B marketers use content marketing or content marketing for outreach. Nurture and convert their leads.
This is also why content marketing is still a top marketing strategy. And the most cost-effective for growing businesses in the B2B e-commerce segment.
Content marketing activities that marketers can do:
– SERPs – Google organic and paid search results
– PR online
– Social Media Marketing
– Email Marketing
– Mobile Marketing
In addition, content marketing for B2B also needs to be combined with Inbound Marketing for greater effect.
So specifically content marketing tactics for B2B e-commerce is how? Let’s explore the content below!
See also : What is Core Web Vitals?
3 Content marketing tactics for B2B e-commerce you need to know
Invest in video content marketing – Video marketing is taking priority
Over 87% of marketers are using video as an important marketing tool. Customers, users prefer to watch Video than read text. The amount of traffic of Youtube and the Watch Facebook section is growing exponentially. This turns the way Video transmission is becoming an extremely effective source of advertising and communication.
Content helps increase reach, distribution to target customers many times higher. Each video always contains a story, a message with a variety of presentation that makes viewers love it. You need to determine the portrait of the target customer, the character appearing in the appropriate clip.
Several types of B2B videos for communication such as: Branding film, event videos, explainer manuals, testimonials, product reviews.
Video, clip is both a form and an important tactic to help show the professionalism of your business to partners, how can you miss it.
Optimizing keywords is the question in content building
Some of the eternally effective ways that B2B companies can apply and use to optimize their content system is to ask question keywords. Here’s how to do it:
– You use the relevant Question Scheme to prepare your content according to the planned day, week, month.
– Pay attention to create FAQ pages and answer the most questions asked by customers, giving priority to Google.
– Follow the question and answer template to create convenient, systematic content.
– Improves unique, informative and comprehensive, interconnected content.
– Improve the readability of your content, choose a Flesch Kincaid score above 70, 85 is ideal.
– Add appropriate product markup to display information directly related to search product results.
See more : “F&B industry Alive or dead?” – Learn online marketing strategies for the F&B industry
Leverage the power of affiliate content in content marketing
Today, PR and content marketing are two sides of the same coin, supporting each other. When your PR and content marketing team activities are in sync. They will help improve the overall organic visibility of the Website. Leads to more traffic and conversions, more sales, more orders, more sales.
The content marketing team can create affiliate content and contact journalists and bloggers using that particular resource. The key to this is doing something timely and relevant to the media, reusing PR material throughout.
Content marketing tactics for B2B e-commerce this is very important, every business needs it, you need to know it.
Summary
To be able to survive and develop in the current information technology era, investing in E-commerce is a vital element of every business. B2B content marketing requires a more planned approach than B2C marketing because the B2B customer cycle is longer, which means it takes longer to acquire a B2B customer.
Using the strategies above, you can take your B2B ecommerce content marketing efforts to the next level. The content marketing tactics for B2B e-commerce now has many, Vio Digital will introduce you through the following articles.
