During the current pandemic, F&B is one of the hardest hit industries. Therefore, moving to an online business is a vital factor. So what is Online Marketing strategy for the F&B industry, please learn through the article below.
What is F&B industry concept?
F&B is the main business in our current life, because it originates from the essential needs according to Maslow’s hierarchy of needs, that is. is to eat well and dress warmly. F&B stands for Food and Beverage Service. Most large restaurants and hotels are indispensable for F&B Marketing activities.
During the third outbreak, the F&B industry is facing many difficulties, not trading as smoothly as before, not serving customers on the spot, consuming space. premises, fixed costs, and reduced revenue. In particular, companies and restaurants have not yet integrated e-commerce. Selling online is having a big problem, going slower than other shops.
That’s why we need a new development plan. Below, VIO Agency will guide you through a few Online Marketing strategies for the F&B industry.
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3 Online Marketing Strategies for the F&B Industry Must Have Today
Before strategy planning and implementation. You need to understand how the online shopping behavior of customers happens? How do they want? VIO will summarize in 3 words: fast – compact – lightweight.
Preparing product form to sell online
A must-have before selling online, is that you need to create, adjust, and packaging to suit the online environment. Do not rush to go online with the offline form, you will be surprised, bewildered, turn upside down.
You need to be creative, think carefully about the form of the product to the customer because this is also an equally important part of the campaign. Online Marketing Strategy for F&B.
Promote online communication, focus on Social Media
The form of Online Marketing requires you to develop and expand your Social channel, including Fanpage Facebook, Instagram, Youtube, Community food review,…
For the F&B industry, when communicating online, not only focus on words, sell “sizzling sound” through text, but especially focus on images. evoke emotions, visually stimulate “want to eat, want to order” right away, so that customers passing by must stop for a couple of seconds and tsk tsk compliments it’s beautiful.
You have to win customers at first sight online, then come the real enjoyment stage. Don’t let your customers down with this part!
Fanpage Facebook:
– Focus on viral content to increase the coverage of the restaurant’s location.
– Organize Minigame, apply gamification to increase excitement, interest and brand share, recall brand in the market.
– Share more cooking clips, simple processing to “chat”, become “friends” with customers at home. Thereby increasing brand love more. And customers don’t mind spending money to order food from people who are dedicated and care about them.
This is also a way to show how much you care about your customers, the quality of your products, and your dishes, effectively persuading customers.
Instagram:
– Beautiful image is a prerequisite, required. Instagram is a channel that focuses on form and image. Currently, the main data file is young people, ranging from 16 to 35 years old – who will use online behavior a lot. Don’t miss the Instagram channel.
Group review:
– Create a restaurant review group, share your feelings. This takes a long time, but it’s not impossible.
– Or become a member of other groups. Use your content, share honestly and sincerely in groups so that your restaurant’s name appears and customers approach, know, and enjoy the food.
In parallel, combine PR activities, communication other such as booking hotpage, group review, KOLs. Review dishes at home or share experiences and hobbies that mention your name.
These communications activities depend on the marketing budget of each stage, but definitely should not be missing from strategy long term.
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Strengthen distribution system by joining/associating with fast food delivery platforms
Currently on the market, fast food delivery apps are popular: Now, Grab Food, Baemin, Gojek, Loship,… Of which Now, Grab Food and Baemin are occupying large market share respectively. Please be active, participate in these platforms. To increase impressions for customers to easily find you when they want to order food.
Along with that, join the promotions. Promotion activities of the app to increase the frequency of your name appearing.
Summary
Online Marketing Strategy for F&B Industry no matter how good, methodical or reaching it is, the most important thing is quality, food taste – your product. The food and drink must be delicious, awaken the taste buds, arouse the sight and smell, satisfy the “hungry stomach” of customers, and at the same time, you must ensure the same quality in your systems. properly preserved and transported. Only then can we keep customers, make them stay to eat and drink, continue to order. Loyal without leaving your shop.
VIO Agency wish you all You will be successful in your upcoming journey. Please subscribe to email to update more quality articles from VIO!
