In the process of seo website, in addition to focusing on the main keyword, the long tail keyword also occupies an extremely important position. They not only reach the right target customers but also bring a lot of benefits to the website. So what is long tail keyword ? What is the importance of this keyword? Let’s VIO find it out now .
What is a long-tail keyword?
Long tail keyword main keyword with more detailed and specific content than regular keywords. These words are not commonly searched, but they are easily accessible to users. Through the implementation on the tools, it can be seen that the long tail keyword has low competition but is an advantage in the SEO process.
To help you visualize this term correctly. We will give you the following example: When you search for the keyword “seo website” on Google, then the content that appears may be in English or general information. However, instead, if users search for “cheap, reputable seo website”. At this point, the article that appears will stick to the keyword you are looking for.
Long tail keyword is becoming a strong seo trend in recent years. The main reason comes from user habits and needs. Capturing the advantages of long-tail keywords will make the process of pushing keywords to the top of seoers faster and easier.
The importance of long-tail keywords for SEO
Reach the right target audience
A fairly important element of long – tail keywords is that they help web SEO reach the right target audience. These keywords have low search volume but are the target customers that the product/service is targeting. Therefore, ignoring long tail keywords in the SEO process will be a hole that seoers need to pay attention to.
Increase website traffic
Long-tail keywords are not the ones that have a lot of search volume. But they are the source of increased traffic for the web. As we mentioned, studies show that most articles about long tail keywords are searched by people. This is an opportunity to increase traffic and make the web user-friendly.
Improve conversion rate
Users searching with long-tail keywords often aim for a higher purchase intent. That is the goal they are looking for and if your article reaches them, the sales rate will be higher and higher. Compared to regular keywords, general. And the competition is very high, to get the position on the first page is already difficult. At this point, long-tail keywords are somewhat superior, they closely follow user behavior in detail. As long as users have needs and search, the percentage of product sales will be increased.
Push keywords to the top
Because the competition of the long tail keyword is low, it has made the seo process easier. This contributes to the website’s keyword rankings to be improved on search engines. Especially for websites that are new and don’t have a lot of traffic, using long tail keywords will help your website increase its ranking position on Google.
As can be seen, long tail keywords are not searched by many people, but they help a lot in the process of web seo as well as reaching customers. In today’s business environment, there is a niche market everywhere. Long tail keyword is considered a small corner when seo web by each field. However, this type of keyword when reaching customers, the rate for them to buy and find products/services will be extremely high.
How to find the right long tail keyword
Surely now you have a clear understanding of what a long tail keyword is? However, for this keyword to be effective. We will bring you the most effective ways to find long-tail keywords today.
Use the “Searches Related to…” feature
The “Related search..” feature from Google will help you look up with a variety of different words. In addition to popular keyword suggestions, this feature also helps you know which long-tail keywords your customers are searching for.
Answer The Public
This is considered one of the extremely magical seo tools, including many uses to support seoers. After entering keywords in Answer The Public, answers about Why, What, Where, When, Who… will appear. Thereby, they will give detailed views and easily choose the right long tail keyword.
Keyword Tool
Keyword Tool is increasingly popular and used by many seoers and writers. Here will display all the main and secondary keywords with different lengths and traffic. You can rely on this tool to select the corresponding keywords for your website.
Ahref
Talking about SEO can not ignore a great assistant is Ahref. This tool is not free to use like some other apps. However, almost all the nooks and crannies of keywords, competition, performance, etc., are all wrapped up in features from Ahref. In particular, finding the long tail keyword will not make it difficult for Ahref. This is one of the leading tools to help seoer find keywords today.
Google Search Console
High ranking keywords on Google Search Console will help you analyze and find the most suitable long-tail keywords. Using this tool is also quite simple, just log in and go to the Performance section, the keyword performance will be reported in detail. Then you will scroll down and find your promising keywords
Hopefully this article has helped you get enough information about what is a long tail keyword? Along with that is how to find yourself a suitable long-tail keyword. If you find it useful, continue to follow our articles. Thereby helping you to have more good knowledge, friends!
