What is a Case Study? Why is Case Study so important? Whether you are a beginner or a seasoned marketer, you always want to discover and inherit the great and successful things that your predecessors have left. Case Study will give you that. This is also an important means to help promote the Website and generate new customers. Please join Vio Digital to learn more about the role of Case Study below!
Answer the question What is a Case Study?
If you visit any of the major Websites, most famous for Marketing or Sales, Services, you will also see a section called Case Study or Project successful project… All of the content in this section wants to tell the world about the value of their products and services. This is also the most interesting and attractive “song” that customers and viewers love very much.
According to Professor Hammon, J. S, Harvard University: “Case Study, also known as Case Method, is a teaching method through case studies. Here, learners are introduced to a specific, real situation and are put in the position of the decision maker to solve the problem in that situation.”
For business cases, Case Study are real-life situations, circumstances, and events In fact, you and your company have successfully implemented it, bringing the desired results and revenue. This is very proud, should be shared and introduced widely to prove your ability.
Academic, each case study example is approached from different perspectives due to each person’s professional ability, working style and problem solving . Case Study is the conclusion of practice and theory. They are valuable lessons for those who love to explore and learn meticulously and meticulously.
So you understand what Case study is with academic and Marketing. The next question, you will wonder where to find Case Study or, the most practical application?
Indeed, this is a difficult question. Because as stated, these case studies are summarized, drawn lessons, and learned the reality of talented analysts and researchers. Of course, the person who writes and implements this Case Study content is also not the usual form. Therefore, when reading any Case Study, do not hesitate to take a pen and paper, take notes, and keep it in your personal notebook. And don’t forget to share with your friends and colleagues! Ideas and knowledge are to share new applications and promote their roles. Especially in Marketing, practicality, flexibility is very fast, and obsolescence is also fast.
Share the steps to find a suitable Case Study for Marketers
Even though they say they are hard to find, you can still discover the Case Studies you want by following the steps below:
- Step 1: Specify the field you want to find Case Study.
- Step 2: Specify the specific Case Study you want to find in which industry, field, audience, industry company, which product?…
- Step 3: Search Google for the field you want to find with more concise or detailed keywords if needed. But the trick is to search to focus on what you want and add the name of reputable online newspapers. For the Marketing industry, of course, there will be many documents, but most of the large corporations and foreign companies require you to also have good English to read and understand. For domestic case studies, go to reputable Marketing sites, marketing teaching centers. Google is the big home for you to explore resources freely. Below, Vio Digital will introduce you to some typical Marketing Case Study, you can refer and learn!
- Step 4: What matters is what you draw, record, and keep. Vio advises you that knowledge is endless, but Case studies are considered a Marketer’s treasure, keep carefully and constantly improve for yourself. A file in your computer’s Drive to save automatically, for your convenience, or a small notebook – an inseparable object for marketers who are passionate about creativity and learning. Creators like Content or Planner really need this.
- Step 5: Please read it often and share it with your friends and colleagues! Instead of tinkering with and searching for yourself, let’s talk to each other to make it simpler and save more time.
How to create a Case Study section in your Media Website
What is a Case Study? for Websites? How to create it in your Web?
Do you know when a Website is most rated and effective? When there are typical practical case studies, demonstrating the success and value of products and services that they bring to partners. If you are an owner or someone who is building a Website, you are definitely interested in this.
The fastest way for viewers to trust, instead of going out and asking this person about the quality of your service or product, convince them with Case Study. Take advantage of this category to increase the user experience and make a good impression on them right from the point of contact of the Website!
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Create a dedicated Case Study page
You should dedicate a Case Study Marketing page and give it a really good name. For example, design it into a typical Landing Page, containing keywords of industries and businesses for customers to easily find. You can also leverage Blog or WordPress to do this.
Create a separate personal page to help customers focus, not be affected by other content, effectively optimize information sent to customers.< /span>
Implement Case Study as Pop ups
Instead of separating it into a separate page, difficult for customers to reach and find, integrate it on your Website, into a category or put it in a popup with call to press to read information. Specifically:
- Click Quote and see examples.
- Press Leave info and learn about our successful projects.
- Call to Action button leads to your Case Study page to increase trust in your company or business .
Marketing experts around the world also say that personalized marketing is the current trend. Design the presentation of the Case Study to be user-friendly and personal, such as using the sentences: Welcome to the Case Study section only for loyal customers / people who leave personal information expensive for us. Customers will feel their value is enhanced, as well as the value from the Case Studies you share. Note that the Desktop interface and the phone interface need to be adjusted appropriately and properly for customers to see.
Create Video about Case Studies
The current trend, people prefer to watch and search by clips, videos. In particular, with this type of content, the number of customers reaches more, so you will take advantage of this. Not to mention, the Video form helps to reproduce the sound and images of the Case Study truthfully and interestingly to customers. Of course, this requires investing a lot of time and effort, but it also means proving the competence and professionalism of your company.
Summary
The above are three representations of Case Study that Vio Digital would like to introduce to you. What is a case study? is no longer a difficult knot in you. Obviously, it plays a very important role in affirming the prestige and professionalism of your company, products and services.
In all ways, Vio still appreciates putting Case Study on Website and sending it to customers. If your company has a lot of resources and evidence, don’t hesitate to show it to customers. That will be the best and most cost-effective way to PR, introduce and find customers.
Today, do not hesitate to contact Vio Digital for the earliest, fastest and most effective support on how to build a Case Study column in the Web. Contact Hotline: 02866 529 707 for direct advice.
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