The 4.0 era creates many opportunities for individuals and businesses. Besides, there are challenges of learning and improving to catch up with the trend that every individual and every business needs to do. The entry of technology into all areas of life has had significant impacts. One of those impacts must be the living and consumption habits. And that is also the reason that drives Digital Marketing? So what is Digital Marketing? What is Digital Marketing? Let’s find out with VIO ACADEMY right here.
What is Digital Marketing?
There is a lot of information that defines the concept of Digital Marketing such as:
According to Philips Kotler, a professor at Northwestern University, USA. And as a leading expert of Kotler Marketing Group in the field of strategic marketing planning:
“Digital marketing or electronic marketing is the process of planning products, pricing, distribution distribution and promotion of products, services and ideas to meet the needs of organizations and individuals based on electronic means and the internet”.
According to Joel Reedy, “Digital Marketing includes all activities to satisfy the needs and wants of customers through the internet and electronic means”.
So what is Digital Marketing in a nutshell? We can understand these are activities that help promote brands and products that directly affect customers’ perceptions, stimulate them to perform buying and selling behaviors. Or more simply Digital Marketing is marketing activities using digital media available on the internet.
What is a digital marketing strategy?
Digital Marketing strategy is one of the activities that help you achieve your business goals through carefully selected online marketing channels to convey, introduce the company’s products to customers.
In any business, building a Digital Marketing strategy plays an extremely important role. The correct construction of the strategy will determine the success or failure and the extent to which the strategy can reach the target customers.
Steps to build an effective digital marketing strategy:
- Analysis of business and customer situation is understanding the market, industry and customer needs.
- Determine the goals of your Digital Marketing strategy, whether specific, measurable, and achievable goals.
- Determine what Digital Marketing tools you need: Website, Facebook, Email… what you need to implement and how it works .
- Check and plan for available media
- Test and plan media campaigns
- Strategy testing and evaluation
What does a digital marketing strategy include?
Usually Digital Marketing is divided into 2 strategies: pull strategy and push strategy, these two strategies can complement each other:
- Push strategy in Digital Marketing is through interactive forms such as banner ads on websites, sending bulk SMS or email… to customers to introduce products, find interested objects to sell.
- Pull strategy is a fundamental and long-term way to reach customers by letting them actively find you through search activities on websites, blogs…
What is the job of Digital marketing?
Digital Marketing jobs often do things like:
- Build and implement SEO and PPC strategies: SEO is the process of optimizing a website to rank higher on search engines for the target keyword. PPC or pay-per-click advertising is the ad you often see at the top of the page or learn from the search results page of google, Bing..
- Search Engine Optimization: Search engine optimization refers to the elements visible to viewers on your web. Includes technical and content selection and is not limited to titles, alt text and meta descriptions, URL structure, loading speed, infographics, page copy, product reviews. product…
- Monthly report on the effectiveness of SEO tips applied to the company website.
- Design and implement information systematization and interface of the company’s website.
- Finding customers over the internet, implementing marketing plans and promoting products via the internet like putting products through transaction pages trade, specialized websites, industry related forums, search sites.
- Manage marketing channels, social media
- Analyze and evaluate the performance of Digital marketing reports
- Recommend, design and implement programs to improve the performance of email marketing channels and campaigns to get responses customer feedback.
- Work with sales to develop and execute email marketing campaigns to a database of potential customers functional and current.
- Compile performance data analytics and metrics
- Assist in competitor analysis and evaluation.
What channels does Digital Marketing mainly work on?
There are many channels of Digital Marketing activities, through the following channels, you will better understand what Digital Marketing is? The main channels are as follows.
Website
Website is a very important and popular phrase that almost everyone knows. Website, also known as website – This is the place to gather all the information that manufacturers and businesses want to convey and promote to internet users.
Website is an HTML file accessible using the HTTP protocol. But users only see content in the form of images, text… but not HTML code snippets.
Website is considered the main channel of Digital Marketing. Website is considered the official information channel of all business organizations. This place is not only a place to introduce organizations and businesses. It is also a place to advertise products, market products, sell products.
Email Marketing
Working on email platforms is also one of the important channels. Of Digital marketing because this is aimed at customers who often use email. Implementing email campaigns is usually easy and low cost.
Email marketing helps you implement a variety of strategies depending on your audience, and it becomes easier to measure campaign results through metrics about:
- Total number of successfully sent emails
- Total number of emails opened, how many times opened, how long each view
- Total number of replays of received email content.
Social Media Marketing
Social Media Marketing is a term for websites that offer different activities. For example: Share messages, update photos, mark participation events as well as a variety of other social features such as: Discuss, comment, vote, like, share….
According to Marketingland.
<3 Readers share on social networks.
So what is a digital marketing executive? It is the person who directly manages the Marketing staff and they are responsible for controlling and managing the relationships between products and services with their customers and partners. They are the ones who come up with content ideas and build, develop and provide insights and materials to help other departments generate ideas.
Going back to Social Media Marketing, there are some popular types of social networks today such as:
- Facebook: is the network that dominates the strongest channel market
- Tik Tok: Ranked 2nd today
- Youtube
- Zalo
Advantages of Digital Marketing. Business benefits from Digital Marketing
What are the advantages of Digital Marketing?
- Cost saving: Compared with traditional marketing activities, digital marketing is more cost-effective, does not take much time and planning. for product promotion.
- Standard and precise customer file partitioning: Standard customer zoning will target tastes and consumption thereby giving strategies to customers. the right marketing strategy.
- Effective measurement: Based on metrics, visits that can accurately measure strategy.
- Flexibility with trends: Social media is always changing with trends so digital marketing also changes dynamically according to the market school easily.
Business benefits from Digital Marketing
From the above advantages of Digital Marketing, when applied to businesses, it will bring a lot of benefits first of all as follows:
- Save a lot of costs compared to having to rent space and maintain. Compared with previous traditional methods of advertising in the form of images by banners, media, television…
- Rapidly reach potential customers. Identifying the customer file will bring your products to customers quickly and bring high revenue thanks to good reviews and shares from old customers.
- Brand promotion quickly. Based on the digital marketing platform of your business, your brand is known by many customers without taking too much time.
From the above analysis clearly shows the importance. What is digital marketing as well as digital marketing online? So what is a digital marketing tool? Learn what is digital marketing? Or how to learn about digital marketing let’s find out.
Where to learn Digital marketing quickly, effectively, with quality?
Learning Digital Marketing is really necessary. With all of us, especially in the current 4.0 technology era. Understanding and knowing about Digital Marketing. Helping each individual have many opportunities and choices in career. What if you have your own business plan. It is also the foundation for building a business’s marketing strategy. Besides, in enterprises, the skill improvement. Professional qualifications for employees in Digital Marketing positions. It is also a necessary job to help develop the business.
Digital marketing training keywords you can easily search on forums and social networks. But to find a reliable, professional and quality address in Digital Marketing training, only at VIO ACADEMY.
- At ViO ACADEMY gathers leading experts in technology, especially in the field of Digital Marketing.
- The process of training knowledge and skills combined with practical application of Digital Marketing planning will help students easily visualize and bring high efficiency in the learning process.
- Enthusiastic lecturers are ready to share and help correct mistakes in time for students.< /li>
- Simple and detailed course lectures that are extremely easy to understand
- At VIO ACADEMY, the training time is flexible to help students. Even if you are busy with work at school or at work, you can still fully participate in the course.
- Digital Marketing course at VIO ACADEMY< /strong> helps you to have a new perspective not only by general knowledge but also for you to have optimal solutions to plan your own business to optimize costs and bring profits. .
The above is a summary of information about Digital Marketing? What is Digital Marketing doing? Through the article, we hope that you can easily visualize and gain more useful knowledge. On the field of modern technology today. And to learn deeply about Digital marketing course. As well as consulting more information about the course at VIO ACADEMY, do not forget to contact:
VIO CO., LTD
Address: No. 41, Street 12, KDC Cityland, Park Hills, Ward 10, Go Vap District, HCMC
Phone: 0899 164 707
Email: info@viocompany. com
Website: https://vioagency.vn/
Fanpage: https://www.facebook.com/vioagencyvn
