What is Google Display Network? You see that website A has stable traffic and suitable content to place banner ads. But they don’t always let you book and the price is difficult to determine. But with the “power” of Google, putting ads on the Website becomes much simpler. Google Display Network is an important form of paid Media. The following article will provide you with useful information, whether you are just starting to explore or have experience, new horizons are open to you about Google Display Network.
What is Google Display Network?
Google Display Network (GDN) is a network system < a style="color: #d83131;" href="https://en.wikipedia.org/wiki/Qu%E1%BA%A3ng_c%C3%A1o_hi%E1%BB%83n_th%E1%BB%8B" target="_blank" rel="noopener noreferrer" >display ads banners on Web sites under the Google Adsense partner program such as Youtube, Zing, Dan Tri, Tuoi Tre,…
Google Adwords has two different sales systems, Search and Display. You need to distinguish between Google Search and Google Display. Google Search Network is the most popular form of paid advertising online, placing ads in a prime location of Google. Customers can easily find you when they search for keywords. Your ad will show up under organi search results. Also has less CTA content than regular organic search results.
In contrast, GDN is more passive. This form inserts ads into carefully selected Websites. Users can see when shopping, reading news. GDN runs on images, banners, media and some attractive words.
Why should businesses not ignore GDN?
What is Google Display Network has gradually become an important part of online business, favored by many e-commerce and Media professionals. appreciate. Following the development of Google, GDN is the world’s largest advertising network system, suitable for the needs of brand development.
Ad coverage is up to 90% of Web surfers so the ability to reach potential customers is high: attracting the attention of potential customers through advertise products and services on websites with related topics.
Reach billions of network users with attractive, diverse ads.
Choose where your ads appear: In GDN ads you can choose a group of Websites or Websites that advertise, targeting potential customers depending on on products and services in demand.
Google Display Networks Types
- Text ads – Text ads: an ad form consisting of 1 headline and 2 lines of content.
- Image ads – Image Ads: a static image that will occupy the ad block’s position on the Website where it appears. You can customize the image, layout, background color of the ad.
- Rich Media Ads: includes interactive elements, animations or other aspects that change depending on who is viewing the ad report and how they interact with it.
- Video ads – Video Ads: Use the space next to Youtube to place ads.
Learn more: importance of Online Marketing
Google Display Network ads pros and cons
Some advantages to mention are as follows:
- Promote company website to a wider market.
- Expand potential customers and build a website system by domain.
- Google allows the selection of content network websites to advertise by sector, country and language.
- Text and banner ads, you can pay according to CPC or CPM which is quite reasonable and clear.
- Change the clear message from time to time.
- Display in different sizes, suitable for banner ad placement, for example sizes such as: 120*600, 160*600, 200*200, 250*250, 300*250, 320*50, 336*280, 468*60, 728*90, 970*90.
Some downsides to watch out for:
Large budget, displayed by random advertising mechanism, rotating company products and services. On the other hand, GDN also depends on the advertising website specified by the Webmaster, the time to place the advertisement and the effectiveness, which is more suitable for companies who want to promote the brand.
Summary
What is Google Display Network is no longer strange to those doing e-commerce business. Google is considered as one of the potential markets, providing a lot of services to support businesses in the online advertising industry to attract customers from the Internet. Besides providing Google Adwords, GDN advertising service is also considered as a good support tool for advertising on the Internet, businesses cannot ignore.
Vio Digital always wants customers to take full advantage of the Internet and Google, that’s why we have launched a user-friendly Website design service. to help you sell the best. Most importantly, Vio Digital provides consulting services to run Google Adwords, both GDN and Google Search.
We will advise you on the best keyword package for effective advertising campaigns. At the same time, make a plan, make a brochure for the advertising campaign of the business with the optimal budget package, reduce costs and still achieve high efficiency. Finally, report the results, make a detailed report to help your company or product or service have a more effective direction and upcoming plan.
If you are in need of advice and support about GDN services, please contact Vio Digital via hotline: 02866 529 707, Vio Digital will advise you as soon as possible. .
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Address: 92 Thong Nhat, Ward 10, Go Vap District, Ho Chi Minh City.
Hotline: 02866 529 707
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