Google is a tool that is too familiar to everyone, especially Vietnamese. To be able to operate and work consistently, search engines always have their own algorithms to work more efficiently. These algorithms are always updated and changed to suit the market. For those who are doing SEO, paying attention to and updating the algorithm will help you grasp and have the right direction. First, we will take a look at the most relevant SEO algorithm – Google Rankbrain. Have you heard this word before? What is Google rankbrain?
About Google RankBrain
What is Google RankBrain?
What is Google RankBrain? This is part of the machine learning (AI) algorithm that Google uses to sort search results. This algorithm also works to process and understand user-generated search queries. This is not a strange algorithm in the SEO world, especially for those who take the time to learn. Without using manual methods or human effort, these algorithms will “learn” and improve after many times of data processing. They participate in the search and ranking process according to their own set of rules.
Rankbrain Process
How does this algorithm work?
This algorithm converts search keywords, entered by customers on Google’s search engine, into quantitative numbers that machine learning currently can be deciphered and understood.
It uses mathematical definitions and formulas called vectors. Combined with advanced semantic processes to learn about user search patterns then apply inferences to future search results, rather than being pre-programmed and scripted. This is the plus point of machine learning, they have the ability to filter, infer and know how to apply to the following cases.
Improve since RankBrain
In the past, Google used guesswork to display search results to users, which was sometimes incorrect. This method means that if a user searches for a keyword phrase, it will be split up to show the results. For example, “website design for wordpress sales”, the phrase will be understood as “website design”, “sales” and “wordpress”. So this result will sometimes not match the searcher’s needs. To improve that situation, RankBrain was born and became smarter, it can understand exactly what users are searching for, thereby displaying the best results.
Or more simply, RankBrain through the learning process will bring users the most relevant search results, geographical location and other relevant factors. best. Help searchers access the best desired information.
Understanding user satisfaction
By showing related search results, how does Google know which one is the best? Now RankBrain will refer to the signal from the UX (user experience). What is the user experience observed by Google RankBrain?If any site has many user choices when searching That keyword will be displayed first. The more you go on like this, the more accurate the results of that keyword will be. Therefore, information seekers will feel more satisfied.
Like other algorithms, RankBrain also takes care of factors such as:
- Natural CTR: is the percentage of users who click on your page results on search engines search.
- Duration of stay on that page: longer stay and action on the page helps measure quality better page.
- Bounce rate: In contrast, bounce rate is the percentage of sessions that only visit the page and exit, without let’s add action.
- Pogo-sticking: metric that describes how the user returns to the search page to find a different result when are on your website
What is the impact on Google search RankBrain?
- Search results will be improved to ensure user satisfaction. That means users won’t need to look at multiple results to get to the information they want. Because the first three results will be the most popular because they are keyword compatible and frequently used by users. So you can understand that the top ranking pages will get most of the traffic from searchers.
- Displayed result < a style="color: #e14d43;" href="https://en.wikipedia.org/wiki/T%E1%BB%91i_%C6%B0u_h%C3%B3a_c%C3%B4ng_c%E1%BB%A5_t%C3%ACm_ki%E1%BA%BFm " target="_blank" rel="noopener noreferrer">search engine optimization also means higher relevance. Sites with less comprehensive results will drop and lose rankings.
- RankBrain is taught offline by Google, which means it is provided with words or phrases that can become viral on the internet. This particular feature helps website owners with topical content or looking for unique words. RankBrain will instantly identify those words and optimize for results that are more relevant to the user.
Relation between RankBrain and SEO
Content Focus
In addition to the above factors, what is the content of Google RankBrain? You probably also know that keywords and content are very important to every web page. The Google algorithms can read the content from your web pages and evaluate it to make a ranking. With just too single words, your rankings will not be solid because users need more than that. Google evaluates traffic, content, bounce time, and content-leaning factors for search ranking.
Continuously updated algorithms
Don’t be surprised because just a few days ago your page was still in the top 10 like today, it was pushed to the top 30. With RankBrain, the algorithm has gone through many challenges. big change. The results will constantly fluctuate and update to increase accuracy and provide the best user experience.. Therefore, website owners or SEOs will now have to be flexible and smart in their efforts. their keyword selection as well as the direction to improve and maintain their position.
RankBrain is using artificial intelligence to determine what users really want to learn. Therefore, instead of creating pages that focus on only one keyword, it is better to create content that targets the main keyword and should not ignore relevant keywords. Related keywords will complement the main keyword thereby improving the rankings of both.
Traffic volume is important
As stated above, website traffic plays a key role in improving rankings. High traffic, long stay will be prioritized for good reviews and easier to increase rankings. So do many ways for customers to access your website from Google and stay for a long time like:
- Design beautiful website interface, easy to use.
- Optimize content for SEO standards, only using content that is not duplicate.
- SEO title attracts, leads users to click on your page.
You may be interested: general 5 SEO Keyword Research Tools
Conclusion
Artificial intelligence develops, promises to create a future with a booming high-tech industry. The benefits from artificial intelligence are being applied and getting great achievements. These include intelligent algorithms and machine learning that are able to collect, filter and store quality content to bring to the top like RankBrain. Currently it is processing billions of queries and improving the quality to make Google more user-friendly. The above article may have helped you answer the question What is Google RankBrain. Visit VIO Company for more SEO experiences!