Websites, applications were born to satisfy the entertainment, learning,… needs of people. One can perform the desired activities quickly and most convenient. In particular, Google Shopping is probably one of the most popular and loved forms that this system provides to users. For the new users who still don’t know the feature what is Google Shopping please refer to the following article. Viocompany will share some useful and necessary information for everyone about this feature.
What is Google Shopping?
Google Shopping may still be a strange name for many internet users. We must have come across this service many times in the course of surfing the web but still do not fully understand the concept and its origin. Google Shopping is a free service that Google has created so that users can access shopping quickly and conveniently.
The service allows to display some products including the name and basic information of that product that match the keyword we entered in the toolbar search. This is considered an online store where internet users can easily shop as well as consult the prices of the products they want.
It will show the most basic information and people can kick each product for more details. Those products will be arranged in an intuitive, scientific and clear way for users to shop.
This is also considered a popular form of advertising in the world. It is still not used much in Vietnam. But in recent years, advertisers have caught up with world market trends and updated this form. Simply put, you will run ads by providing information about your products to Google. The system will then automatically sort by some criteria to display on the user’s query.
Show GoogleShopping ads
Once you understand what is Google Shopping there must be a lot many wonder where this ad will be displayed. It can be said that this service has created the best conditions for shops to sell when it has reserved the hottest location for them. There are 2 common locations for this feature. One is just below the horizontal search bar, the other is on the right side of the phone screen in vertical columns. The second form won’t show up if people use mobile phones.
You can rest assured when advertising with Google Shopping. The service will create and use extremely attractive images to attract customers to click. This will be different from other forms of advertising when using only text.
Ad cost
With the benefits and efficiency that this form brings, many people are sure that the cost of running ads will be very expensive. Regarding the cost of running ads, the service completely puts the needs of customers first. First, people will be exchanged and negotiated a price for running ads for their products. The advertising fee will be discounted as per click. Conversely, if you have registered to run ads but no one clicks on your product to refer and buy, you will not lose money.
This also means that Google Shopping will sort the higher-priced products to the top of the search bar and vice versa. Therefore, we need to consider to offer a suitable price.
Benefits of using Google Shopping
For shoppers, Google Shopping helps you shop faster. First, we will be consulted about the price and quality of the product in the most intuitive way. After that, it will be very convenient to support purchases.
For stores, running ads on Google Shopping will help you reach a larger number of customers than other forms. Moreover, they also don’t cost too much to implement.
Summary
What is Google Shopping has been answered in the above article. People should choose to shop in this form for convenience and shorter time. Besides, in order to run ads on Google Shopping, we need to have more knowledge and understanding in this field. Currently, there are many services to help run ads on Google Shopping. People can refer to it for more details.
>> See also: Steps to create an online marketing plan effectively
