What is a Silo Structure?, have you heard of this technique? Ever heard of this language? This is an important topic in onpage and is one of the most trending structures today. If you are studying and researching in this field, the article will give you a lot of necessary information!
> See also: What is integrated marketing?
What is a Silo Structure?
For the manufacturing industry, since ancient times, the silo structure is also known as the silo tower according to the funnel-shaped principle that directs the materials and materials in the funnel-shaped direction.
Today, for websites, Silo structure is a very good onpage solution, helping the process of SEO is more efficient, more specifically a very good model for building dark structures Onpage Website.
The purpose of this structure is to optimize information flow, optimize for readers, and also optimize for google bots to go in the direction they want.
More specifically, Silo structure is a form of web structure Experts can divide website content into tiered content models to complement each other or into separate folders. Groups in a silo structure are hierarchically divided based on topics and subtopics, then related content will be grouped together.
About the operating principle of the silo structure: When building a standard silo structure, it will increase links for the website, increase interaction with customers when searching for a Any topic, SEO work is easy
Model of Silo structure
What is a silo structure model? Silo in SEO techniques, is understood as a group of related content on a website divided into an organized arrangement. It takes a lot of planning and effort to come up with a website design that connects perfectly and groups everything in a coherent system, which is evident in the standard Silo structure model.
> You may not know: Reputable hcm seo service< /span>
A silo structure model includes 2 types: physical silo structure model and virtual silo structure model
In the physical silo structure model, it includes simple silo structure model (1 layer) and multi-layer silo structure model.
- Single Silo Structure ( Simple Silo Builder ) builds a simple Silo structure which is the source of support of the Silo Structure plugin for the WordPress platform.
- Multi-tier silo structure (which is Deep Silo Builder) is the construction of deep silo structure.< /li>
For Virtual Silo Structure: a Virtual Silo content created primarily for internal linking. There will be a 2nd level page that acts as the category page.
Structure of a web page
To build a good silo structure, it is necessary to have a specific plan and implement it quickly and with high efficiency. The construction process consists of 4 steps:
Determine the theme of the website
The simplest and most accurate way to determine the theme of your website is to answer the following questions:
- What is the theme your website is trying to compete with?
- What topics are relevant to your website?
- How do users find your content?
- How do I implement it specifically for a website theme?
Also, you’ve also incorporated a new keyword research operation at the moment.
Choose the best silo strategy
If possible, adopt a Physical Silo strategy based on the directory structure of the website itself. If it is not possible, apply the virtual silo structure model.
Check, review link building
This is a step to track how users search for your content, thereby checking the current link structure of the website to insert internal links between pages. pages to reinforce the theme of each page. Special note: you need at least 4 or 5 pages to create a Silo theme.
Post an article
Once you have the theme of your website, the next task is to upload quality, relevant articles that contain target keywords to your future silo. application.
How to link web pages
First, we should understand what is Internal link? Internal link, also known as internal link, is an affiliate link (link) that points from one page to another page on the same website.
Internal link is a required part of website content building.
If you want to improve the quality of your website, you can’t ignore this intranet. Internal links help increase the reader’s experience, increase web traffic, and impact the website’s rankings on search engines.
How to build Internal link:
Method 1: Build Internal link on top of website
+ Build a menu system: These menus are internal links. Each menu item will be a link that directs readers to content on the same topic as a news website or menu with items of the same product. This is how to build the most basic internal link of each website.
+ Build Internal link to the top of the page: With this construction, you will see with any content, when you click on it, you will see the link of the page at the top of the page. other articles with the same search content. This is the basic way to stimulate the reader’s curiosity.
Method 2: Build Internal link at the foot of the website
Although not as effective as method 1, placing links at the bottom of the website also has the ability to increase user visits. Because some people often scroll down the page to see if there is any new content? In addition, this new approach, your website will keep users on the page longer.
Method 3: Build Internal links in relevant positions in the article
Pretty effective when you try to find a few good positions and put appropriate internal links in the article content so that readers can easily see, arouse interest. learn more new things.
Should I create a Silo for already structured pages?
If a website is working properly, has a fixed hierarchy, it is not recommended to touch the existing structure because it will greatly affect the SEO results. And in case your website has not been on TOP for a long time, please quickly improve with the new Silo structure!
Notes when improving the web with the new Silo structure:
- Keep the URL the same
- Create appropriate Categories and Silo groups.
- Adjust the SideBar links to only link to content articles in the same group
- Restrict low value links below the footer
- Link to TOP Silo Pager
- Adjust the content
Conclusion
Through the article What is silo structure. We can see that the Silo structure has been around for a long time and can be expanded and complicated in the process of building and developing websites. Therefore, learning more about other Silo groups will help you have a more general view of what you are doing, helping to ensure that the website’s top ranking is more effective, and the rankings are maintained longer.
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