With the continuous development of social networks and platforms like today, social commerce or sales through social networks exploded more strongly. Please join Vio Digital explore the exact concept of What is Social Commerce? What you need to know for an effective business results with this type.
Concept What is Social Commerce?
This is a combination of Social Community sites such as Facebook, Zalo, Instagram, Twitter, Youtube and E – Commerce e-commerce to promote products and sales . Different from the form of Marketing on Digital is enticing customers to learn, know the product, then go to the website or online store to buy. All Social Commerce activities take place on social networks at every stage from product awareness. To the last step: become a loyal customer and recommend the product.
When applying Social Commerce, merchants will utilize and Inheriting the advantages of traditional business and marketing forms. At the same time, cut out redundant operations and focus on efficiency.
According to the latest Facebook report, Vietnam Social Commerce market is extremely active. In 2018, the market reached $1.9 billion, including more than 58 million users with at least one Social Network account.
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According to another report by Google and Temasek. The entire Vietnam eCommerce market has always maintained a growth momentum of 30% per year, reaching a scale of nearly 3 billion USD. The number continues to increase constantly and is expanding horizontally, both in terms of quality and quantity. Social Commerce has reached almost a quarter of the traditional e-commerce segment.
The above figures demonstrate the enormous potential of Social Commerce. This is an important form and step, in the development of every business. Especially in the context of economic changes, consumer behavior changes because of the epidemic. Social Commerce is sure to bring the perfect innovation to the economy.
How to measure a successful Social Commerce campaign
What is Social Commerce, is related to and closely affects Performance Marketing and Branding Marketing, Affiliate Marketing. To measure the effectiveness of Social Commerce, you can break down specific metrics.
For Performance, measured in CPE, CPL, CPM, MQLs and revenue from running direct social ads. With Branding, you will measure through awareness, interaction and interest of customers. Reach your brand, products, and services through interactions, likes, shares, comments.
What are the advantages of using Social Commerce in business?
Personalize potential and enhance customer shopping experience
When the number of leads or MQLs is large, HR cannot respond and respond to customers in a timely manner. With the traditional way, you will go through many cumbersome stages and cumbersome processes to place orders and close orders. But with Social Commerce, this is completely easy. With modern digital tools and solutions. In development now, customers will have a smooth, one-click shopping experience. Increase customer trust, increase sales for your business.
Increase customer engagement, interest and collect customer information through social commerce
One of the values of operation and concept Social Commerce. It allows you to reach customers where it matters. Especially take advantage of any time, any place to keep and entice customer interaction. Increase brand awareness, effective sales. These interactions are all reported from platform.
Currently, consumers’ online shopping habits are expanding. As a way to relax, enjoy every day. Therefore, you need to use it to sell and spread the product more strongly.
Another outstanding advantage, is that customers can directly message, ask friends, search for you from the friends they follow. It’s all done while they’re on your site.
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Combining Social Commerce and KOLs – A powerful breakthrough to increase sales
If only to learn what is social commerce ? Just you overlooked great potential. Currently, the form of association with Influencers or KOLs is growing strongly. Thanks to the prestige, charisma and huge fan following of these influencers. You can take advantage and combine approaches such as livestream, PR, promotion to sell directly.
However, be careful when choosing the right KOLs for your brand and product.
Summary
The development of e-commerce and social network system. Create extremely favorable conditions for social commerce to develop. Vio believes that, through the above content, readers have an overview of what the concept of social commerce is. If you have any questions about this topic and other marketing issues, don’t hesitate to comment or contact Vio for help. direct consultation.
VIO Co., Ltd – Total Digital Marketing Solution
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