UX / UI is one of the familiar terms for programmers. This is a factor that greatly influences the design of a website. However, despite being well known in the digital age. But not everyone understands the true nature of UX/UI. So what is UX UI? Importance of UX UI in the website like? Let’s dive into this with VIO now.
UX UI Overview
It can be seen that designing a website that attracts customers must depend on many different aspects. In particular, UX / UI design greatly affects user satisfaction. Especially, in the current era, when many technology platforms are born in turn. More and more amazing apps and tools are being incorporated into website design. However, UX / UI is still the first choice in making the website user-friendly.
What is UX?
Before diving into what is UX UI? The importance of UX UI in the website. Let’s learn about some concepts to talk about this term. UX with the full name is User Experience. Simply put, the user experience. The important thing is to make the website user-friendly. In particular, for UX, the interface is often somewhat simple and does not have too many accompanying graphics. Almost, before putting into practice, UX designers will do a lot of surveys about the user’s needs and desires. UX will bring users experiences and emotions through the product. Thereby, they will have an evaluation of the product/service that meets their needs. As can be seen, most UX people have to grasp the behavior based on customer factors. From there, we can understand the problems that occur on all products.
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What is UI?
UI is called User Interface, this term is too close to technology people, especially programmers. UI is the focus on designing an interface that is really attractive in the eyes of the user. If UX is often concerned with friendliness, most of the interface will be somewhat simple. UI design is somewhat the opposite. Here we will focus a lot on the external form. Specifically, the web interface will be presented in the most vivid way. Not only make a difference and refresh the website. UI is what appears in front of the user, giving a glimpse through images, fonts, or ways of arranging categories on a website.
Relationship between UX and UI
Through the concepts, it can be seen that UX and UI have almost nothing to do with each other. In fact, these two factors are closely related. From an external perspective, a user cannot have a good impression of a website if it is an interface without any images. Especially the page load speed is extremely slow and nothing special. It can be seen that the “interface” and “experience” with the same effect, the higher the satisfaction rate will be.
The importance of UX UI for websites
Increase sales
Revenue is the prime factor and goal of a business. The right UX UI design not only reaches the right customers, but also increases the number of product users. With smart features, it can automatically find people who need to use the product. Thereby, not only saving costs in marketing activities. Also contributing to increase the number of products, helping to increase revenue for enterprise
Make a difference and increase awareness
It can be seen that brand awareness is very important for customers to buy products. Through user experience, especially colors, interface images are presented on the website. Thereby, it will help customers identify the business more easily.
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Strong impact on user behavior
UX/UI design is considered to have a strong impact on customer behavior and decision process. For the most part, this process has been done based on their previous surveys and habits. So when applied, it will make them feel closer and have more faith in this product.
Hopefully, through the article will help you better understand what is UX UI? The importance of UX UI in the website. If you find it useful, continue to follow our articles. Thereby, it will help you to have more good and important knowledge related to the field of marketing.
