Distinguish Google Ads and SEO
Digital marketing is considered one of the hottest areas of today. Especially, since the outbreak of Covid, the number of businesses looking to online marketing services has increased. For the purpose of updating trends and accessing customer behavior. However, among Digital marketing tools, there are still many people wondering and locking Distinguishing Ads and SEO what’s the difference. In this article, VIO will help you answer the above problem in the most detail.
Distinguishing Google Adwords and SEO – Advantages and disadvantages
What is Google SEO (SEO)?
Full name is Search Engine Marketing (SEO) – search engine optimization. This form is used to increase the ranking of the website very effectively. Specifically, the top 10 organic search positions. SEO often goes through processes combined with many different tricks. Thus, the new article quality and keep the top for a long time. There are three main SEO methods: black hat, white hat and gray hat. White hat SEO is highly appreciated and prioritized by Google because it does not circumvent the law like the other method.
>>>See also: How to write standard SEO articles
Advantages of SEO
- SEO helps businesses save a lot of money on marketing activities.
- Easily calculate ROI, a metric that helps measure and understand business performance.
- Natural clicks, reaching the right customers every time you search for keywords.
- Use multiple tools to accurately analyze customer behavior.
- Long term keyword ranking position on search engines.
- Long-term effect, no fake clicks.
- Implement on all search engines, expand to many target customers.
Disadvantage of SEO
- Long execution time, not suitable for short, fast ads.
- Must go through multiple processes and meet policies including Google.
- Many keywords and industries with a high level of competition, the harder it is to SEO for a website.
- Monitor regularly and flexibly for timely system errors.
- Usually located below promotional articles.
- SEO trends change constantly, requiring SEOer to have expertise and timely grasp.
What is Google Adwords (Ads)?
Google Adwords is considered a service with the role of bringing website rankings. However, when using Google Ads, businesses have to pay a fee for each click on the article. The advertising package will depend on the competition level of the keyword and the product that the business wants to implement. This is an important factor to easily distinguish Ads and SEO. One similarity in the two forms is that both things are done for the purpose of getting the article to rank at the top. Thereby, will reach more customers and increase the number of products sold for businesses.
Advantages of Ads
Save time, just spend more, the higher the ranking
Suitable for short-term sales strategies
Use Google Ads to help your website stay above regular SEO articles
Disadvantage of Ads
Expenses to the number of clicks on the article
Not reaching the right target audience
Articles do not always appear consistently on search engines.
No lasting ranking if ad cost ends
There are often virtual clicks, noise but still cost
Today, users prefer and prefer to click on Organic keywords instead of advertising articles.
Should use SEO or Google Ads
Although it is possible distinguish from Ads and SEO, but many businesses I still don’t know which form to choose. If you also have the above situation, do not ignore the experiences that we will give you:
Depending on the purpose of the marketing strategy that each business sets. If you are looking to introduce a new product or have an upcoming show. Of course, Google Ads will be the right decision for you. Should consider the main keyword and target customer so that it does not have to spend too much but does not achieve the expected effect. However, you want to approach customers step-by-step and execute for the long term. Absolutely should not ignore the form of SEO. Not only saving costs, but also creating a competitive advantage compared to other businesses in the industry.
Through Vietnamese article, if you have any questions about Marketing Online services. Especially a clearer answer about distinguishing Ads and SEO. Please contact us directly:
VIO CO., LTD
- Address: No. 41 Street 12 KDC CityLand Park Hills, Ward 10, Go Vap District, HCMC
- Phone: 0962337790
- Email: info@vioagency.vn
- website: https://vioagency.vn/
