Why should you learn how to write standard SEO articles? How do beginners write properly?
Digital Marketing 4.0 era, business owners, marketers gradually understand the role and importance of SEO for brand health and company profits . Good SEO is gradually being determined by the quality of the content, not simply the techniques as before. That’s why you need to write standard SEO articles to be friendly to Google and readers.
What is SEO article structure?
Before learning how to write standard SEO articles, you need to know article structure. When reading a content on the Website, viewers often tend to surf rather than read unless it is an issue they are really interested in. So, the structure of an SEO article that helps readers spend a lot of time includes:
- Title
- Introduction: Intro
- Body: Most Important Information – Medium Important Information – Less Important Information – Other Information
- Conclusion.
In these sections, the title, introduction, and the first sentences of each body paragraph are most important. You need to pay attention to writing attractive, planting the right keywords, enough to help retain readers and optimize Google’s search engine. How to write standard SEO articles will be guided by us next below.
How does Google consider an SEO standard article?
If in the past, backlinks or other techniques made it easy to get to the top, now this situation is completely reversed. In order to increase the user experience, the quality of content has been put on the top by Google. Therefore, in this section, we will focus on analyzing the impact of content with Google’s assessment.
Content quality
Quality content is the key to helping you conquer Google, topping the top page in the results displayed by natural search keywords. Good content, meeting the needs of readers, new, interesting, useful, viewers will stay longer, click to see related links, even share and rate the content. From there, Google will calculate the score and give your article a sustainable high ranking, getting better and better over time.
Remember: Write content for readers, not machines. Therefore, after writing, plant keywords and avoid overusing SEO optimization techniques in the article, fooling Google.
Repeat keyword density in articles
Google of course likes you to plant keywords in your articles for easy crawling, but it gives priority over articles that are natural, seeded with reasonable keywords, not Spam keywords, don’t stuff them to lose the reader’s sympathy. You just need to repeat the main keyword 4-5 times in a post, the surrounding subkeywords. Or the keyword density is from 2 to 4% of the total content, reasonably distributed, all in the title, heading, the beginning and the end of the article. Therefore, it is very important to research keywords and shape the content outline to prepare for writing.
SEO criteria cannot be ignored
Content marketing need ensure the rules about Title, Heading 1, heading 2, meta description, keywords,… so that Google can easily crawl data and understand your article in the right direction.
How to write basic SEO standard articles
The process to do before writing SEO articles
Step 1: Keyword research
Research keywords to determine the needs of the readers, the audience of the article, the scope of the article’s influence, the language to use,… You should choose long-tail keywords, less competition than short-tail keywords, and match the way users search today.
Step 2: Build SEO standard article layout
As mentioned above, you already know how to structure the article. I’ll point you to a few important notes in composition to avoid rambling.
- Title: The first impression that determines whether readers choose your article. The title should be less than 70 characters, have the main keyword and the keyword should be to the left of the title. There are some great tips for writing catchy headlines, which we’ll cover in the next article.
- Introduction, introduction: usually less than 155 characters long, should go straight to the problem viewers are looking for and interested in, eliciting needs Tell them why they should read this article. Important note, insert primary and secondary keywords in this section.
- Body: In this section, pay attention to the appropriate Heading division, clearly each item so that viewers can imagine what information they will get here, avoid go rambling. At the same time, readers will also care about the content they need first, so the most important part comes first.
This part you need to include images, clips related to the content and captions for the image. Pay attention to evenly distribute keywords from 1-3% of the body content, insert internal links in the right context, appropriate anchor text.
- End: Usually 80-150 words long and suggests your brand or product. This is also the key part of deciding whether viewers make a buying decision.
Step 3: Optimize SEO content
In this section, you will pay attention to optimizing URL/ Slug, Heading (H1), sub-heading (H2, H3,…), Meta Description, images, internal link and external link, anchor text.
Step 4: Post your article
This is considered a decisive part to help increase traffic for your article and Website. Not only posting on the Web, you need to publish the article to multiple channels: Facebook, Email, Google My Business, submit the URL on Google Search Console. At the same time, regularly monitor and update content in line with the new orientation of the market and readers.
How to write standard SEO articles according to google in 2020
Seo standard article definition
Seo Standard Concepts
- Standard: according to the user’s search needs for the knowledge product they are really interested in reviewing .
- Seo: optimize with the criteria set by Google search engine to bring ranking position high on Google.
If the article provides enough easy-to-understand information useful to readers but is not well optimized for google search, your article will hardly increase top ranking on google.
But conversely, if the article is well optimized for search engines but does not create useful value, bringing value to the reader, the article will not be available. value.
Seo standard article styles
- Post content value: your article must be really creative, meaningful, and unique on google. At the same time, your article must attract readers to stay in your article to really bring the necessary value for users to experience on your website.
- Author’s credibility: Take for example your public health article Doctor Huyen Trang who specializes in health issues will create trust for users many times over if you are just an ordinary website owner.
- Reliability of website: Your website must be really helpful about providing accurate information, name Your domain has never been penalized by google, your website must be user-friendly, which today google highly values Mobile First criteria.
How to write standard SEO articles
All articles on the website that you are doing business on must be Unique Content: is an article about a completely new content, a new field topic is one of the criteria that google highly values on search engine google search.
But be aware that there can be many topic articles so you may not be able to write Unique but you have to make a difference on google.
Do your own research on the topic, make a plan, research the competition of your business to come up with themes with unique creativity Compared to your competitors will bring more value to users and be noticed by google to help you improve your top position on search engines.
How to write standard SEO articles for beginners from AIDA formula
What is an AIDA formula?
AIDA stands for 4 elements: Attention (Attention), Interest (Creates Attention), Interest interested), Desire (Create desire), Action (push to action). This formula is often used to write advertising and sales articles. With SEO articles, the ultimate goal is also to promote the purchase behavior of readers, so AIDA is extremely relevant and proven in practice. This structure is implemented in an inverted pyramid.
How to apply AIDA structure to the article appropriately?
The answer is to set the correct AIDA position for each section. Specifically:
- Title – Use the A (Attention) element to attract attention.
Use catchy words like: Urgent: “Urgent, warning, stop, don’t read now, truth about, unbelievable, …”.
Headings that talk about benefits, great results, contrasts, comparisons, new or different solutions,… usually get more attention. compared to normal headlines.
- Introduction: Applying Attention and Interest factors to attract readers’ interest, explore below.
Usually goes straight to the point where the reader is concerned and promises the solution they want. How to ask questions, choose words that stimulate the reader’s curiosity and discovery such as: …. are typical ways to help you easily apply two factors A and I to your article.
- Article body. This is when you put the D element (Desire) into the main content. By giving the uses, benefits of the product, the solution to the problem. At the same time, providing convincing evidence about the product, specific evidence to create trust … From there, arousing customers’ desire to satisfy and own products and services. The D-factor will help you push their desires to the top.
Important note, it is important not to go through information but write ramblings to confuse readers, should filter useful and suitable content for search, rotate around the meaning of keywords to include, avoid blatant sales, lose professionalism and credibility of the article.
- Conclusion: A (Action)
This part is when you apply the A (Action) element, also known as Call to action, cleverly or encourage readers to leave purchase information, click Fill in the registration form or call the hotline to come to the store. Action’s tip here is to include promotions, incentives, and added value of the product to motivate buyers.
This is how to apply the basic AIDA formula to writing standard SEO articles for beginners. Of course, to understand and master the formula, you should learn specifically what the AIDA structure is, and the related notes.
Summary
There are many more how to write standard SEO articles that we will share Share in the next posts. To become a good SEOer or Web content requires you to cultivate many skills and thoughts, especially writing skills.
If you have any questions or information you want to get more support about SEO, Website or sales knowledge, don’t hesitate to message or comment below the article to get help. support early and most dedicated.
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