Hotels are one of the growing types of businesses. Because of this development, the competition in the market is also very high. In order to better reach customers, hotels, in addition to traditional advertising, also need to do online marketing. So which online marketing strategy for hotels can attract potential customers and increase revenue? Let’s go with Vio Agency learn the following effective online marketing methods .
Benefits of online marketing
The internet is increasingly widespread not only in Vietnam but also around the world. This global network also provides users with extremely simple and easy-to-understand search interfaces. In just a short time we have the necessary information. Because of this advantage, many internet users have the habit of searching for information online. And online marketing is the method to help your products and services appear on the web.
According to statistics, up to 70% of self-sufficient tourists coming to that place for the first time will contact the hotel themselves to book a room. And of course a very large percentage is because they find good information and reviews of hotels on the internet.
That is also the reason why many hotels now apply online marketing strategies. It is a golden opportunity to introduce your brand and services to more people and increase revenue.
The most effective online marketing strategy for hotels
Build a professional website
Website is the first and most important thing to have an effective promotion strategy. This is where customers learn about your services and come to a booking decision. Today’s websites are compatible with most devices from phones to tablets, so finding and booking a room is also easier. When designing a website, you can request additional functions for booking and direct payment.
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Show top on Google search results
Also known as SEO. Most customers will often find the information they want to load on the first page of search results. So if your appearance rank is lower than 10. You will most likely lose a lot of potential customers. To be able to show the website on the first page of Google. Of course there will be own professional professions. You can contact a unit specializing in SEO services like Vio Company to support this work.
Displayed on online booking websites
Currently, online booking websites have a lot of traffic. Displaying your hotel on this system will help reach and better customers more effectively. In addition, the marketing system of these online booking sites is also very strong. This helps reduce marketing costs for you. However, currently on this website, there are also many hotels, the competition is not small.
Run ads
Currently, ads on Google will show priority at the top of the page, so the rate that users click to find out information about your hotel will be higher. It can be said that in online marketing running advertising is one of the most essential factors. There are quite a few methods that run ad should be added to your hotel’s online marketing campaign such as Google Ads, Facebook Ads, Instagram, Tik Tok.
Running ads is not really simple because you need to find information about your target customers, competitive indexes, keyword bid levels, …. Therefore, there are now also advertising services for running ads. client.
Use of social media and video marketing
Your online marketing plan will not be complete. Without a customer approach through social networks. Facebook and Instagram are used by many people today. Create your own fanpage to promote your brand of products and services. And of course you can also run ads on this social networking platform that has brought in more visits.
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Today, instead of looking at images, people prefer to watch videos. Because it clearly shows the current state of the room for rent. You can shoot some promotional videos. About hotels and rooms for rent to attract more customers.
Discount Promotion
Customer psychology will often be interested in discount promotions. Whatever product you buy. For hotels, too, you can apply seasonal promotions. Theme promotions and major holiday promotions. This will definitely bring you more customers than usual.
Summary
Above are some effective online marketing methods for hotels that we want to send to you. If you want your campaign to be effective, you can also contact Vio company. Currently we are implementing online marketing services for customers. Believe it will bring a large number of customers to your hotel.
