Official from Google, from June 2021, Core Web Vitals will become an essential ranking factor of Website. In addition to the previously existing User Experience UX elements. So What is Core Web Vitals?, please follow the following article of Vio Digital.
What is the term Core Web Vitals?
Core Web Vitals is familiar to digital marketers. For those who do SEO, they know better – who regularly check the indexes on Google Search Console. And certainly will see Google’s “weird” change: the Speed Report section of the Google Search Console page has disappeared, replaced by an item called Core Web Vitals Report – device metrics weak on the Web.
Core Web Vitals – A collection of essential Website metrics. Including aspects related to the user experience on the page. These metrics are measured by Chrome UX Report and Google Search Console. To evaluate Website Performance, SEO ranking score. Each metric represents an aspect of the user experience. Corresponding to 3 ranking factors: Loading (page loading speed), Interactivity (interoperability), Visual Stability (Display stability).
3 What are the metrics that make up Core Web Vitals?
Metrics include: LCP, FID, CLS, specifically as follows:
– Largest Contentful Paint – LCP
LCP measures Time to complete the first displayed main content when the page has finished loading. Ideal LCP should reach 2.5 seconds or faster to be appreciated by Google.
– First Input Delay – FID
Time for the user to respond to the first interaction on the Website. This metric needs to be optimized to get below 100 milliseconds.
– Cumulate Layout Shift – CLS
Layout change score is cumulative, or can be understood as a measure of the volume of image layouts that are suddenly shifted on a website. The best CLS that each Website needs to achieve for the best experience is less than 0.1.
Any changes to Core Web Vitals will be related to best meeting the user’s desire for the experience on the Website.
See also : “Life or death of the F&B industry?” – Learn online marketing strategies for the F&B industry
Page Experience algorithm and Core Web Vitals you need to know
In an update in 2020, Google announced Page Experience will become a new ranking factor and will be officially adopted in 2021. It is also a new ranking factor. The important ranking factor for Top Stories – Top Stories on mobile devices and AMP preference will be gone.
With the arrival of the Core Web Vitals metric, the Page Experience algorithm will include the new Core Web Vitals metrics, along with established user experience signals previously applied. More specifically, the following 5 measurement signals will illustrate in detail:
– Core Web Vitals: LCP, FID, CLP
– Mobile Friendly: Friendly to mobile devices.
– Safe Browsing: Safe Browsing.
– Https: Secure Https, protect highly secure online transactions.
– Mobile Popup Algorithm/ No Intro Size Interstitials: Rules for interstitial ads, Popup appearance is strictly controlled.
Currently, many Websites do not carry the Page Experience label or do not qualify for it. Because according to a latest study, only about 15% of Web sites qualify to pass Google’s Core Web Vitals test.
You can view the Core Web Vitals metric report using one of these 6 tools: PageSpeed Insights, Chrome Devtools, Lighthouse, Google Search Console, Chrome UX Report, or Web Vitals Extension.
Optimization score will be affected by actual users. For example, if users use weak networks or devices with weaker networks to view your Web, the UX experience score on the site will also be underestimated compared to the competitor’s Web with similar optimization scores. Your Web.
Let’s take a quick look at the Core Web Vitals metrics tools on:
– Google Search Console: Provides an overview of Web site essential metrics management reports.
– Chrome DevTools and Lighthouse: Help Webmasters dig deeper and perform optimizations in action.
– Chrome UX Report & Web Vitals Extension: A quick assessment of the effectiveness of the experience on the Website.
See also : Package website design
Summary
Algorithm changes as well as Google’s latest announcements about ranking factors will be in focus in 2021: Core Web Vitals and Page Experience. This is the signal for a long race for Webmaster, needs to be more optimized for the user experience on the page besides producing useful content. At the same time, the trend of website design has also changed quite a lot. In response to these new Google ranking signals.
